Learn how you can you do and profit from Real Time Brand Massaging:

1.
Facebook
Each Facebook user has an average of 130 friends and
Why Marketers should do Brand messages there are shared on average 0.65 times.
Massaging in Real‐Time
Twitter
In the past marketers have Each Twitter user has an average of 300 followers and
been dependent on static messages there are shared on average 1.5 times.
inflexible campaigns and
surveys which took days, Calculation example “Facebook”
weeks or months before
companies get an understanding of how consumers When your company Facebook page has 1000 likes, it
are responding to their brand messaging. means your messages are visible on these 1000 peoples
wall as well in the moment when they are published on
To keep up with the today digital pace is a challenge yours.
which every marketer is facing by doing brand
We have learned that an average Facebook user has 130
messaging.
friends.
Also it is not necessary anymore to wait for days, Your potential brand message reach: 1000 (Likes) x 130
weeks or months to get an idea how brand messaging (each one of them) = 130,000 – 1000 (Likes) = 129,000
work and if the recent results are going into the right (possible additional people to see your brand message)
direction. We have also learned that an average Facebook user shares
a message on average about 0.65 times. This could increase
By taking the advantages of social media into your visibility to additionally 83,850 people. Your estimated
account marketers have the opportunity to get brand messaging reach could be 212,850 people.
unfiltered real time feedback from their audience
about the impact of their brand messaging. Infographic: How Engaged is Your Brand?
Also they have the opportunity to refine their brand
messaging in real time by carefully listening to their
audience and offer buyer persona tailored
information to make their brand outstanding.
This messaging can be improved online in real time
and on daily base to lead the messaging towards the
company goals.
Brand marketers need to move beyond campaign
mode and post campaign measurement and take
advantage of real time feedback and metrics on
brand messaging performance.
The first question which marketers face to answer is:
How far is the reach of my brand messaging?
To get an idea you need to know some metrics about
social media and sharing.
LinkedIn
Each LinkedIn user has an average of 60 connection
and messages there are shared on average 0.3 times.
1

2.
You can’t buy a good branding anymore you need to earn
it day by day.
To earn reputation and a trustworthy brand to reach an
increasing amount of people you need to offer valuable
information – content there where your audience is around
on the web and in social media. Remarkable and valuable
content can be shared from people in the networks and
travel on light speed around the globe.
On the web you are what you publish. What are you?
—David Meerman Scott
To take advantage of the real time opportunities the web
and social media offer, you need to transform your
marketing from static campaign mode to real time mode
and make use of daily news, events and the social vibe
your audience gives you as a feedback.
inBlurbs Inbound Marketing Agency
• http://inBlurbs.com
• http://inBlurbs.com/blog/
2