In this short presentation I explore 10 Myths, Fantasies and Fairy Tales that exist within the SEO Industry.

2. M Y T H : SEO is a one time activity
Search Engine Optimization (SEO) is an ongoing process with the aim to
continually build and refine a website’s structure, content, resources and links.

3. M Y T H : SEO is internet Voodoo
SEO is far from Voodoo. It is simply the process of optimizing webpages and
building inbound links to content, resources and interactive media.

4. M Y T H : Onsite optimization doesn’t matter
Onsite optimization is the process of making your website and its content more
relevant to the keywords you are targeting. Things such as the domain name,
title tag and content play an important role in your website’s Google ranking.

5. M Y T H : Meta keywords improve rankings
Meta keywords are pieces of information that tell search engines what your
webpage is about. Unfortunately, this once important relevancy indicator was
so severely spammed it now provides no ranking value.

6. M Y T H : All you need is great content
Great content alone doesn’t guarantee links or rankings. Content is just one
component of a SEO strategy and should be used in combination with other
SEO techniques

7. M Y T H : Linking out helps rankings
Linking to your friends and colleagues from a webpage may build goodwill but it
doesn’t provide any direct ranking value to your website.

8. M Y T H : Internet directories are dead
Directories, like most forms of link building, have gotten a bad rap. However,
they continue to play an important role in organic and local SEO campaigns.

9. M Y T H : Your website’s health doesn’t matter
Issues with malware, 404 pages, broken links and slow loading times can cause
your website to rank lower in the search results.

10. M Y T H : SEO is all about rankings
Rankings are an important metric to monitor but other metrics such as
conversions, exit rate and unique visits are also important pieces of information
for measuring your SEO campaign’s success.

11. M Y T H : SEO is dead
SEO is alive and well and is increasingly important for businesses of all shapes
and sizes. In fact today there are over 34,000 Google searches p e r
s e c o n d and 75% of users never scroll past the first page.