With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.) Now the question is not whether “Mobile can be used as a marketing tool or not?” People are already texting, sharing & communicating on Mobile. The question is “Are you ready to leap on the growing Mobile Bandwagon?”

1. Building a global leader
in mobile marketing
Company Introduction

2. Who Are We?
History and Milestones
In early 2000, Buongiorno began building its B2C & B2B businesses, with an initial focus on
mobile content delivery for operators and direct to consumers
By 2004, the B2B division had expanded to focus on serving brands, advertisers and publishers
within the growing mobile marketing and advertising space
By 2010, the B2B division had built a strong position, with a mobile marketing business in 8
markets, market leadership in operator loyalty & CRM programmes, and a track record of
innovation in the OEM sector with socially-enabled content and messaging platforms
In November 2011, Lumata was unveiled as a partnership between Francisco Partners, a
technology-focused Private Equity investor with 70% ownership, and Buongiorno SpA with 30%
The new entity combines Buongiorno’ s B2B divisions under one brand to better serve our
customers and to take advantage of opportunities in the fast growing mobile & digital
marketing sector
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3. Why we are different
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4. Why we are different
• Passionate people
• Our technology platform
• Our focus on data & analytics
• Our global reach
• Our investor commitment
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5. Our story
Our technology
platform and analytics
Highly flexible, carrier grade
technology platform that processes
over 500Mn transactions per month
Proprietary real-time decision-
making and intelligent reward
allocation engine at the core
Deepest CRM & analytics
experience in the mobile
marketing space
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6. Our story
Our reach
• Global footprint across 5 continents
• Largest mobile marketing provider
with 12 local offices across Europe,
Americas & Asia
• Leader for carriers, running the
largest Telco programmes in Europe
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7. Our story
Our people
• London
• Los Gatos
• Mexico City
• Sao Paulo
• Paris
• Amsterdam
• Marseille
• Munich
• Madrid
• Milan
• Parma
• Moscow
• New Delhi
• Sydney
• Jakarta
• Singapore
200+ technologists, 150+ mobile marketers, 10 years of experience
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8. Our story
What does LUMATA Do ?
Our sole focus is:
CONTEXTUAL MOBILE
RELATIONSHIP MARKETING
for brands, operators and OEMs
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9. Our process
The brand journey –
mobile relationship marketing
Building long term relationships
through mobile engagement
Brand Activation: Customer Acquisition: Customer Engagement: Customer Retention:
Start with your Find your customers and Build trust and increase Reward those
mobile presence help them find your brand value who really matter
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10. Our process ANALYSE
How we work
IMPROVE/
LAUNCH
ENHANCE
Continuous
Improvement
DEFINE SOLUTION DEVELOP
MOBILE
AUDIT
STRATEGY & CONCEPT & End-to-End Management SOLUTION
APPROACH DESIGN & TEST
Advisory
Services
Rapid
Prototyping UI/UX
VISUALISE
DESIGN
TEST &
FEEDBACK

11. Mobile Marketing Tools That We Use
Voice Data
- Inbound Calling Mobile Internet Sites
- OBD – Outbound - Mobile portals
- SMS Backed by Voice - Banner Ads/
- ASR (Active Speech Recognition) Contextual links
- Referral Program - Social media integration
SMS MMS/Video
- Video Push
- Push & Pull Apps - Coupons
- Coupons
- Opt-in Alerts
- SMS Tokens and Footer ads
- Games / Contests On Device Apps
- Games around brands
- iPhone apps
- QR Codes
- LBS Based apps
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12. Why Mobile Marketing?
Paradigm shift – refocus marketing investment
43%
40%
29%
6%
16%
22%
11%
9%
1%
23%
-- Euros spent by advertisers
-- Time spent by end user
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13. Our process
What do these mean to brands?
Brand Activation
Users need to
browse, check stock
I want people to
and purchase
find me easily
online wherever
they are
My brand needs to
be different from
my competitors
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14. Our process
Brand Activation
Bring your brand to life
79%
• Reach customers on the move
• Build your mobile presence
• Take your shop front mobile
of smartphone
internet users use
their smartphones
while shopping
Source: Google – User Behavior study– November 2010
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15. Our process
Brand Activation
Source: Deloitte's annual holiday 2011
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16. Case Studies
Miss Dior
Mobile can be beautiful
Bringing the Miss Dior brand to
life on mobile via an app-based
multi-media experience
Results
High brand awareness from
downloads and PR coverage
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17. Our process
Customer Acquisition
Help your future customers discover
your brand on mobile
• Global network
• local relationships with
premium ad networks 5B MONTHLY
IMPRESSIONS
• Innovative formats and GLOBALLY
rich media
• Sophisticated targeting
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18. Case Studies
BMW Mini
Reaching Mini’s broader audience
by designing a Java & iPhone
game supported by customer
acquisition across our ad network
Results
Over 100K+ prospect acquisitions
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19. Customer Engagement
Creating dialogue, leveraging
mobile’s unique properties
• Contextual and personal
interactivity
• Highly targeted messaging –
in real time
• Bridging the gap between
physical and digital worlds
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20. What do these mean to brands?
Customer Engagement
I want a useable database to
Keep users help me target
informed
We need to be first
“How do I increase with innovations
trial via couponing?
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21. Case Studies
Hewlett Packard
End to end mobile marketing partner
Integrating mobile to engage HP
customers at point of purchase
Results
Enabled over 3000 best buy stores
in the US with QR codes in-store
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22. Customer Retention
Mobilizing loyalty beyond the card
• Active relationships
• Rewards at their fingertips
• Real-time, data driven profiling
& interaction
• Enhancing existing channels
with mobile
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23. Our process
What do these mean to brands?
Customer Retention
Loyalty cards
are expensive to
how can I implement
reward my best
customers?
I want to upsell to
people who would
be interested
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24. Case Studies
Orange Wednesdays
Building brand equity through film partnership,
while rewarding high value customers
Results
Most successful programme for M - Vouchering
across Europe - in its 7th year, 50Mn vouchers
delivered across 6 ‘Orange’ markets
Drive churn reduction, change long term film
viewing behaviour & drive incremental footfall
(UK analysis)
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25. End to End loyalty programme management
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26. How Does LUMATA propose to help you ?
How do you bring How can you make
Innovation in the your business
way you do business processes more
regularly ? effective & Efficient ?
How can you make
your brand message How can you
more engaging ? Increase your Sales ?
How can you
better manage
your Customer’s
Life Cycle ?
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27. Thank you
Kumar Gaurav
+91 95604 52199
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