We look back into how the year 2014 has fared for the Indian real estate market with a deep dive into the psyche of home buyers! We bring you the results from our pan-India survey - India Real Estate Market 2014.

1. REAL ESTATE MARKET 2014
A DEEP DIVE INTO THE PSYCHE OF THE PROPERTY BUYERS OF 2014

2. Sample and Demographics
 Sample Size : 1,244
 Survey conducted between 19th December to 26th December
 ~33% of the respondents were above the age of 46.
 ~42% of the respondents were between 25 -35 years of the age
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87 % of the respondents were males

3. Scope of the Study
 The top five cities were analyzed to decipher the property buying trends of 2014.
 The cities under focus for the study were:
 Delhi
 Mumbai
 Chennai
 Bangalore
 Hyderabad
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4. 32% of the total respondents purchased property this year
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YES
32 %
NO
68%

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82%
18%
DELHI
60%
40%
MUMBAI
52%48%
CHENNAI
71%
29%
BANGALORE
82%
18%
HYDERABAD
Bought property for investment Bought property for own and immediate use
82% of buyers in Delhi and Hyderabad bought
property for end-use

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First time home buyers dominate Hyderabad’s realty
market
55%
45%
DELHI
47%
53%
60%
30%
10%
MUMBAI CHENNAI
50%50%
BANGALORE
36%
64%
HYDERABAD
First home purchase
Second home purchase
> 2

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Apartments top the charts when it comes to Delhi
property purchases
APARTMENTS COMMERCIAL
PROPERTY
INDIVIDUAL HOUSE
59%
9%
5%
RESIDENTIAL LAND
18%
OTHERS
5%
ROW HOUSE
5%

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Buyers are looking beyond Apartments in Mumbai –
14% purchased Individual House in 2014
APARTMENTS
77%
COMMERCIAL
PROPERTY
6%
OTHERS
3%
INDIVIDUAL HOUSE
14%

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Residential Land – The most preferred property type
in Chennai
APARTMENTS
29%
INDIVIDUAL HOUSE
10%
RESIDENTIAL LAND
57%
ROW HOUSE
5%

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Apartments top the charts when it comes to
Bangalore property purchases
APARTMENTS
71%
INDIVIDUAL HOUSE
7%
RESIDENTIAL LAND
57%
ROW HOUSE
7%

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Buyers in Hyderabad equally prefer Individual Houses
and Residential Land
APARTMENTS
36%
INDIVIDUAL HOUSE
27%
RESIDENTIAL LAND
27%
ROW HOUSE
9%

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Budget homes sell the most across India
32%
36%
18%
5%
9%
DELHI
37%
20%
20%
6%
6%
11%
MUMBAI
62%
19%
14%
5%
CHENNAI
22%
22%
21%
21%
14%
BANGALORE
36%
46%
18%
HYDERABAD
Under 30 Lacs
Between 30-50 Lacs
Between 50-80 Lacs
Between 80 Lacs – 1 Crore
Between 1-1.5 Crore
> 1.5 Crore

13. Top 6 parameters that buyers considered before
choosing a locality
0%
10%
20%
30%
40%
50%
60%
70%
Proximity to work
place
Proximity to schools
and hospitals
Availability of public
transport
Infrastructure Affordability Future Outlook
Delhi Mumbai Chennai Bangalore Hyderabad
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14. Top 6 parameters that buyers considered before choosing a
project
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Track record of the
builder
Access to the Project Amenities provided Locality Affordability Payment plans
available
Delhi Mumbai Chennai Bangalore Hyderabad

15. Buyer’s concerns about buying real estate in India
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Property Frauds Incomplete
papers and
details from
sellers
Tedious
Government
paper work
Too many
options to
choose from
Too expensive
properties
Post purchase
property care
Execution delays
from developers
Poor
Infrastructure
Delhi Mumbai Chennai Bangalore Hyderabad

16. Over 40% of the buyers took more than a year to buy
property
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Under 2 months 2-6 months 6-12 months Over a year
Delhi Mumbai Chennai Bangalore Hyderabad

17. Buyers have mixed reactions over home loan tax
exemption
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0%
10%
20%
30%
40%
50%
Yes, it made me buy a home No, It didn't affect my property decision Not sure
Delhi Mumbai Chennai Bangalore Hyderabad

18. Buyer’s confidence in Indian realty market increases
post change in government
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64%
18%
18%
DELHI
62%16%
22%
45%
20%
35%
46%
23%
31%
64%
36%
MUMBAI CHENNAI
BANGALORE HYDERABAD
Increased Confidence
Decreased Confidence
Doesn’t concern me

19. Buyers feel that NaMo Govt. is working towards
promised goals
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0%
10%
20%
30%
40%
50%
Yes No Can't say
Delhi Mumbai Chennai Bangalore Hyderabad

20. The way forward – Changes buyers are looking for
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0%
10%
20%
30%
40%
50%
60%
70%
80%
Digitization of government
records
Lower interest rates on
home loans
Easing of buying and
selling procedures
Creating a regulatory body Strict actions on property
frauds
Delhi Mumbai Chennai Bangalore Hyderabad

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