A finalist in 'The Manthan Award, 2013', in the category 'Social commerce ', eNGO: Bhumi who rationalised fares in the Chennai auto campaign

1. Bhumi – eNGO Challenge 2013
Chennai Auto Campaign:
Rationalising Fares

2. About Bhumi
•
Started in 2006, Bhumi has more than 1,000 active volunteers in 7
cities providing supplementary education and Talent Development
Programme to 12,000 children at Orphanages and Community
Centres
•
All the volunteers are under 30 years of age and they are either
college students or professionals.
•
English, Mathematics, Science, Computer and Mentoring
programmes are offered to children at orphanages and community
centres during the weekends.

3. Bhumi & Social Media
• Promotion of our social media on website & ‘The Bhumi Mirror’, our
monthly newsletter
• Extensive use of Google+ Hangout On Air Webinars (to spread
volunteerism among young people across the country)
• 25-30% of new volunteers come to know about Bhumi through
Facebook and other social media
• An active blog maintained by our volunteers

4. Chennai Auto Campaign
• A petition initiated by Bhumi on change.org to rationalise auto fares
in Chennai
• Initiated in 4 Jul, 2012
• Reached 15,000 by 26 Jun, 2013
• Successfully gathered 16,632 supporters in all
• RESULT: After a year long campaign, the Tamil Nadu Government
revised the fares of auto rickshaws in Chennai on 25 Aug, 2013. A
complaint number has also been set up to report errant auto drivers.

5. On Change.Org

6. On Facebook

7. On Twitter & Other Media
• #ChennaiAuto was used to promote
the campaign
• Online crowd-speaking relay
systems like JustCoz & Thunderclap
used to gather more support

8. On Change.Org

9. Chennai Auto Campaign: High Level
Impact
Bhumi’s Co-Founder Dr. Prahalathan K.K. & Executive Director Ms. Vaishnavi Srinivasan met with
Tamil Nadu Chief Minister Ms. J.Jayalalithaa after this successful campaign

10. Chennai Auto Campaign: In Media

11. Thank You!
www.bhumi.org.in