Indicus data and analytics solutions help businesses take the right marketing decisions faster and smarter. They provide ready-to-use data and analytics that support strategic decision making at all levels.Indicus products help users locate and select their consumer and market segments, prioritize markets and sales efforts, optimally locate their store or branch, test and experiment with new products, ads and sales tactics. The critical USP of Indicus products is that they provide insights about the markets and the consumers through highly robust and credible data. The easy-to-use analytical tools and insightful infographics lets users compare, prioritize and choose their best markets instantly. Moreover different Indicus products allow the users to choose the granularity-level they desire to work in. They can analyze consumer demography and market related data and derive insights at the level of a state, district, cities (of various tiers), block, neighbourhood, pin code, and now as finely as a one square kilometer area. At every geographic level, a range of marketing relevant demographic and economic data, derived from highly authentic public data sources, are analyzed and presented.

1. Indicus Product Portfolio
Put the numbers behind your gut feel!

2. Indicus Analytics is India’s premier quantitative
insights firm…
India’s premier economics research and analytics firm with expertise in:
•Economic, socio-economic and industry research
•Econometric analysis, modeling and forecasting
•Demographics, market size estimation and marketing analytics
•Monitoring and evaluation surveys
•Competition and regulatory scrutiny
•Geo-spatial intelligence and location based analytics
Strong multidisciplinary focus driven by experts from domains such as
economics, statistics, demography, management, engineering, sociology,
Operations Research, GIS, etc.

3. Ready-to-use solutions that support strategic
decision making at all levels
Market Skyline – District Series
Superior
understanding of
the scale and
scope of your
target segment
Metro, Town and Rural
Skyline
Improved market selection &
prioritization
Neighborhood Skyline
Precise targeting of your retail
catchments, markets and
distribution
District GDP &
Employment
Landscape
For taking decisions
based on
fundamental
economic conditions

4. Analytics that help you take the right marketing
decisions faster and smarter
Economy
Demography
Geography
Better, faster and robust decisions
 Easy to use analytical tool, insightful
infographics and authentic data
 Good range of critical demography
and economic data
 Lets you compare, prioritize and
choose the best markets for your
products

5. Do within days what usually takes months…..
Click a few times
Use Indicus data solutions
Voila!

6. Backed by the well known Indicus Advantage
• Analytics that are designed to help you target
better
• From the most respected economic research
and analytics firms in India
• Trusted by 300+ leading national and
international companies and institutes

7. Leading firms that have trusted Indicus data and
solutions for their business needs
BFSI Media
Real Estate Auto
Others
Services
Consulting Products
Retail Government
Institutions
Healthcare

8. The Market Skyline of India (MSL)
For superior understanding of the scale and scope of your target segments

9. Provides the ‘big picture’ and then lets you drill down
to find the best consumers and their location
The what, where and how many,
of your target segments.
Share of wallet across
consumption categories & income.
Locations that have the highest
potential for business growth.

10. Enables critical business decisions across urban and
rural India
Grasp big picture of
urban and rural India
Drill down to state
and district level
Assess household
purchasing power
Map consumer
spending pattern
Analyze urban & rural markets Analyze size and share of
Size up markets
Prioritize markets to
improve ROI
Tap new consumer
segments
Find new markets for
your products
wallet
Plan business growth and
expansion
Improve returns on business

11. Provides key information on markets and consumers
Population
(age & income)
Available for urban & rural pockets across all districts in India
Household
Asset Ownership
Household income,
savings & spends
Share-of-wallet
analysis
Growth
over time
Location details for
spatial analysis

12. Metro, Town and Rural Skyline of India
(MTRS)
For improved market selection and prioritization

13. Facilitates selection of the best markets amongst all of
India’s 7,800 cities and 5,800+ rural blocks
Top 530+ Tier 1 to Tier 4 towns in
terms of size and growth.
Identify the potential of a town and
its rural catchment areas.
Match your product mix with
market potential and distribution
network.

14. MTRS town classification at a glance
Town Classification # Towns Details
Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore
Mini metros 5
Hyderabad, Ahmedabad, Pune, Coimbatore,
Chandigarh
Tier 1 towns 39 Population > 10 lakh
Tier 2 towns 29 Population > 6 lakh but < 10 lakh
Tier 3 towns 169 Population > 2 lakh but < 6 lakh
Tier 4 towns 284 Population > 1 lakh but < 2 lakh
Non-tier large towns 626 Population >50k but < 1 lakh
Non-tier medium towns 1,973 Population >20k but < 50k
Non-tier small towns 2,184 Population >10k but < 20k
Non-tier very small towns 2,476 Population < 10k

15. Enables critical business decisions across urban and
rural India
Find affluent towns &
rural markets
Identify markets that
fit business goals
Assess household
purchasing power
Map consumer
spending pattern
Analyze urban & rural markets Analyze size and share of
Size up markets
Prioritize markets to
improve ROI
Identify emerging
towns & nearby rural
areas
Plan hub-spoke
distribution models
wallet
Plan business growth and
expansion
Improve returns on business

16. Provides key information on markets and consumers
Population
(age & income)
Available for all towns and rural sub districts across India
Household
Asset Ownership
Household income,
savings & spends
Share-of-wallet
analysis
Location details for
spatial analysis

17. Neighbourhood Skyline of India (NSL)
For precise micro targeting of consumers, distribution and retail
catchments

18. Neighbourhood Skyline helps you analyze micro-markets
in details
Identify the right retail locations
and catchment areas.
Find the consumer segments in
the catchment of a given location.
Map your product mix according to
Mumbai your target groups.

19. Empowers your micro-market analysis and retail
planning
Study variance in city
micro-markets
Estimate demand for
your product
Assess household
purchasing power
Map consumer
spending pattern
Plan marketing
activities for TG
Map product-mix
with consumer
profiles
Analyze micro-markets across
cities
Catchment analysis for
retail stores
Study local businesses
in catchment areas
Analyze size and share of
wallet
Plan business growth and
expansion
Tone up your marketing mix

20. * Number of neighborhoods covered under each city are mentioned in
brackets
Covers all Metros, Mini-metros and Tier-1 cities, including satellite
towns
Kolkata (141), Haora (46), Bidhan Nagar (20),
Others 29 Towns
North
Delhi Metro Region (486)*
Delhi (279), Noida (76), Ghaziabad
(75), Faridabad (30), Gurgaon (26)
Agra (84)
Amritsar (60)
Dehradun (54)
Gwalior (53)
Kanpur (104)
Lucknow (104)
Ludhiana (69)
Meerut (73)
Jaipur (69)
Jodhpur (59)
Shimla (18)
Varanasi (85)
West
Mumbai Metro Region (392)
Mumbai (97), Thane (107), Kalyan-
Dombivali (99), Navi Mumbai (83), Other
6 towns
Aurangabad (92)
Rajkot (18)
Nagpur (127)
Nashik (101)
Solapur (90)
Surat (93)
Vadodara (8)
Central
Bhopal (63)
Jabalpur (63)
Indore (61)
Raipur (62)
South
Bangalore Metro Region (191)
Chennai (146), Other 5 towns
Coimbatore Metro Region (66)
Kochi Metro Region (63)
Madurai (65)
Mysore (59)
Vijayawada (73)
Vishakhapatnam
(T6h4ir)uvananthapuram
(80)
Chandigarh Tri-city (70)
Ahmadabad Metro Region
(82)
Pune Metro Region (237)
Chennai Metro Region (151)
Chandigarh (21), Panchkula (25), Mohali
(24)
Ahmadabad (50), Gandhinagar (31), Kalol
Pune (139), Pimpri Chinchwad (98)
Hyderabad Metro Region
(144)
East
Kolkata Metro Region (392)
Bhubaneswar (52)
Guwahati (52)
Patna (66)
Ranchi (45)
Siliguri (41)

21. Provides key information on markets and consumers
across all neighbourhoods in the top Indian cities
Population
(age & income)
Available for all micro-markets across all the top cities in India
Household
Asset Ownership
Household income,
savings & spends
Share-of-wallet
analysis
Location details for
spatial analysis

22. District GDP of India (DGDP)
For identifying high economic activity and growth areas in India

23. DGDP helps you analyze the size & growth of GDP and
employment in 12 sectors for every district
Identify the largest income
generating areas of the country.
Find which economic activities are
driving the fastest growing
markets.
Prioritize among the current
markets, and plan for the future
with forecasts.

24. A glimpse of the economic sectors covered in
DGDP

25. Provides key information for business planning &
forecasts
Workforce
GDP
Available for all districts in India across 12 sectors
Population
Sector share of GDP
Growth rates & trend Forecasts

26. Get your answers when you need them!
Indicus Analytics Pvt Ltd.
Phone: +91-11-42512400 / 01 / 02
Email: products@indicus.net
Web: www.indicus.net