Urban Consumer Expenditure Spectrum All India Level, 25 States, 135 Top Districts 5 expenditure categories, 21 expenditure sub categories Expenditure across Income Classes Geographical Coverage 1. All India 2. States and UTs East – Bihar, Orissa, Chhattisgarh, West Bengal, North East, Jharkhand South - Andhra Pradesh, Karnataka, Kerala, Puducherry, Tamil Nadu North – Delhi, Punjab, Uttar Pradesh, Uttarakhand, Haryana, Himachal Pradesh, Jammu & Kashmir, Chandigarh West – Goa, Gujarat, Madhya Pradesh, Maharashtra, Rajasthan 3. All other Union Territories (together as one unit) 26 units including All India and other union territories Top 135 Districts Account for 67% of all urban households 69% of all SEC A and B households 75% of urban households earning over Rs 500,000 pa 78% of urban households earning over Rs 1,000,000 pa East (30) – Cachar, Dibrugarh, Jorhat, Kamrup, Nagaon, Bhagalpur, Muzaffarpur, Patna, Bilaspur, Durg, Raipur, Bokaro, Dhanbad, Hazaribag, Purbi Singhbhum, Ranchi, Aizawl, Cuttack, Khordha, Sundargarh, Barddhaman, Darjiling, Haora, Hugli, Jalpaiguri, Kolkata, Medinipur, Nadia, North 24 Parganas, South 24 Parganas North (35) - Chandigarh, Delhi, Ambala, Faridabad, Gurgaon, Hisar, Panchkula, Panipat, Rohtak, Sonipat, Shimla, Solan, Jammu, Srinagar, Amritsar, Gurdaspur, Jalandhar, Ludhiana, Patiala, Rupnagar, Sangrur, Agra, Aligarh, Allahabad, Bareilly Gautam Buddha Nagar, Ghaziabad, Kanpur Nagar, Lucknow, Meerut, Moradabad, Varanasi, Dehradun, Hardwar, Udham Singh Nagar West (32) - Alwar, Bikaner, Jaipur, Jodhpur, Kota, Udaipur, South Goa, Ahmadabad, Bhavnagar, Gandhinagar, Jamnagar, Rajkot, Surat, Vadodara, Valsad, Bhopal, Gwalior, Indore, Jabalpur, Ahmadnagar, Amravati, Aurangabad, Jalgaon, Kolhapur, Mumbai, Nagpur, Nanded, Nashik, Pune, Raigarh, Solapur, Thane South (38) - Adilabad, Guntur, Hyderabad, Krishna, Kurnool, Nellore, Rangareddi, Visakhapatnam, Warangal, Bangalore, Bangalore Rural, Belgaum, Bellary, Dakshina Kannada, Davanagere, Dharwad, Gulbarga, Mysore, Ernakulam, Kannur, Kollam, Kottayam, Kozhikode, Palakkad, Thiruvananthapuram, Thrissur, Pondicherry, Chennai, Coimbatore, Erode, Kancheepuram, Kanniyakumari, Madurai, Salem, Thiruvallur, Tiruchirappalli, Vellore, Virudhunagar Parameters Expenditure Categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services 1 Clothing, Footwear 2 Furniture and Fixtures, Household Appliances, Recreation Goods, Other Personal Goods 3 Processed Food, Pan - Tobacco etc., Personal Care 4 Eggs - Fish and Meat, Milk & Milk Products, Vegetables and Fruits, Basic Food 5 Fuel & Light, Entertainment, Consumer Services, Conveyance, Rent, Medical, Education, Others Expenditure across 5 categories and 21 sub categories Income Classes 1 < 150,000 pa 2 150,000 to 300,000 pa 3 300,000 to 500,000 pa 4 500,000 to 1,000,000 pa 5 > 1,000,000 pa Households and population in 5 income classes Basic, Premium and Premium Plus Versions Basic (38) Households, Population and Aggregate Expenditure (3) Households and population in 5 income classes (10) Expenditure across 5 expenditure categories for each of the 5 income classes (5 x 5) Premium (143) Basic parameters and Expenditure across 21 expenditure categories for each of the 5 income classes (21 x 5) Premium Plus (164) Premium Parameters and Aggregate income and savings – overall and for each of the 5 income classes (2 + 10) District description – number of each type of towns and peri-urban centres (9) A total of 164 parameters for every geographical unit Product versions available India Level India and State Level (26 units) India, State and District Level (135 districts) Each of the above available with basic, premium and premium plus parameters depending on need

1. Indicus Analytics India’s leading economic research firm Urban Consumer Expenditure Spectrum All India Level, 25 States, 135 Top Districts 5 expenditure categories, 21 expenditure sub categories Expenditure across Income Classes

5. Parameters Expenditure across 5 categories and 21 sub categories Expenditure Categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services 1 Clothing, Footwear 2 Furniture and Fixtures, Household Appliances, Recreation Goods, Other Personal Goods 3 Processed Food, Pan - Tobacco etc., Personal Care 4 Eggs - Fish and Meat, Milk & Milk Products, Vegetables and Fruits, Basic Food 5 Fuel & Light, Entertainment, Consumer Services, Conveyance, Rent, Medical, Education, Others

6. Parameters Households and population in 5 income classes Income Classes 1 < 150,000 pa 2 150,000 to 300,000 pa 3 300,000 to 500,000 pa 4 500,000 to 1,000,000 pa 5 > 1,000,000 pa

7. Basic, Premium and Premium Plus Versions A total of 164 parameters for every geographical unit Basic (38) Households, Population and Aggregate Expenditure (3) Households and population in 5 income classes (10) Expenditure across 5 expenditure categories for each of the 5 income classes (5 x 5) Premium (143) Basic parameters and Expenditure across 21 expenditure categories for each of the 5 income classes (21 x 5) Premium Plus (164) Premium Parameters and Aggregate income and savings – overall and for each of the 5 income classes (2 + 10) District description – number of each type of towns and peri - urban centres (9)

9. An Insight Expenditure on eggs-fish-meat, milk-milk products, vegetables-fruits, basic food Figures for Urban population only, in Rs Billions Expenditure on Food (Leading States, in Rs Billion) All India Expenditure on Basic Food - Rs 4.1 Trillion - 100 200 300 400 500 600 700 Maharashtra Gujarat Uttar Pradesh West Bengal Tamil Nadu Andhra Pradesh Delhi Karnataka Rajasthan Haryana Madhya Pradesh Punjab Kerala NORTH EAST Top Districts - 50 100 150 200 250 DELHI Mumbai Thane Ahmadabad North 24 Parganas Pune Kolkata Surat Bangalore Chennai Rajkot Barddhaman Bottom Districts (out of top 135) - 1 2 3 4 5 Dibrugarh Nagaon Aizawl Shimla Palakkad Bhagalpur Muzaffarpur Cachar Jorhat Solan

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