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The Power Of Blogs
1. The Power of Blogs:
Enhancing Your Brand and Positioning
Yourself as an Indie Expert
Indie Arsenal
Denver, CO
March 12, 2009
Rex Whisman
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2. brand / n. 1 your name. 2 what your name stands for.
3 associations with your name. 4 position your name
holds in the minds and hearts of others.
Source: Yours truly
blog / n. 1 online journal. 2 record of activities,
thoughts or beliefs. 3 news filter, collection of online
sources, short comments and Internet links. 4 forum
for visitors to leave comments and interact with the
publisher.
Source: Britannica.com
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3. Purpose
Educate
Build awareness
Improve search
Provide personality
Foster community
Create value
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4. Are You a Blogger?
Yes, I…
have a purpose
have guiding principles
have established goals
have an audience
have a message
have value
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5. The Indie Expert
URL
Content
Online and offline mix
Conferences, articles, etc.
Alliances
Search
Competition
Difference
“Almost all the growth that’s available to
you exists when you aren’t like most
people and when you work hard to appeal
to folks who aren’t most people.”
Seth Godin, Tribes
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