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Top 10 Marketing Strategies for Handmade Entrepreneurs
1. Top 10 Marketing Success Strategies
For Handmade Entrepreneurs
Alabama Soap & Candle Association Meeting
June 8, 2013 | Prattville,Alabama
Presented by
Donna Maria Coles Johnson
Saturday, June 8, 2013
2. Who Am I Talking With Today?
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5. These strategies are ...
• Basic and simple - anyone can do them
• Efficient - you do have enough time to do these
things
• But remember ...
• You have to try a few different things
• You must set aside the time
• You must be consistent
• You must have a good site and product pics
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Saturday, June 8, 2013
6. #1: See and know who your
customers are
• Online
• Facebook,Twitter
• Forums and discussion groups
• Offline
• markets, fairs and craft shows
• networking groups and special events
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7. #2: Engage and embrace
your customers
• Let’s go fishing!
• Get to know them
• Show them you want to serve them, to
enhance their lives
• Ask questions, share quotes, share useful
articles
• Be personal too
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8. Results?
• First, it’s all customer service!
• They’ll appreciate you -- others must know
you care about them before they will care
about you!
• They’ll tell their friends (passive/proactive)
• More opportunities to showcase how you
can serve them
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12. #3: Catch and capture
your customers
• Invite them to come to your site and get some
complimentary advice or samples
• Get their contact information and permission to
contact them again!
• Email address (or not) in exchange for e-book
or complimentary report, or email newsletter
or blog subscription; cell number for texts
• Street address
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13. #4: Keep them engaged
• Keep fishing
• Get to know them even better; let them
get to know you
• Serve them - this is a form of customer
service after all
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14. #5: Sell and deliver to
your customers!
• S: See and know
• E: Engage and embrace
• C: Catch and capture
• K: Keep them engaged
• S: Sell and deliver
• Target customers, who are engaged + good quality
products to sell to them + consistent marketing =
sales!
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15. #6: Be Intentional With
Facebook
• Market from your Facebook business page
• Don’t market so much to your industry
peers - find places where your customers
hang out
• Use Facebook to sell products
• Set an egg timer :)
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17. Email Newsletters
• Bi-monthly
• Consistent format
• Colorful, branded template
• Pictures!
• Mix of sales and non-sales content
• Share at Facebook page,Twitter, etc.
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18. #8: Blog
• Free
• Easy
• Flexible
• Shareable
• Fun
• Drives traffic
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19. 10 Super Easy Blog Posts
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1.A beautiful finished product
2.The sunset
3.The UPS man who picks up your packages
4.The new fragrance oils that just arrived
5.What’s for dinner?
6.The latest thing learned on your business journey
6.Your garden
7.Your farmer’s market and craft show fun
8.What people discussed on your Facebook page
9.A new trend or industry news
10. How much fun you had at this conference!!
Saturday, June 8, 2013
21. #10: Live events
• Collect email addresses (invite people to
sign up on the spot)
• Collect Facebook “likes”
• Add Twitter followers
• Take photos and use them on your
Facebook page, blog and newsletter
• Create a community around your brand!
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22. Join the Indie
Business Network
• Product liability insurance
• Coaching and mentoring for women of all skill levels and backgrounds
• “Success Calls” with experts and special guests to help you grow
• Hundreds of easy-to-find podcasts and audio learning materials
• Personal development and success mentoring and coaching
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Indie Business Network
http://www.IndieBusinessNetwork.com
http://Facebook.com/IndieBusinessFans
http://Twitter.com/IndieBusiness
IndieBusiness@gmail.com | 704-291-7280
Saturday, June 8, 2013
