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Indigo102 core principles when thinking mobile (june 10)

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Martin Wilson
Martin Wilson

Core principles for publishers when thinking about mobile

TechnologieBusiness
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Indigo102 © 2010 Specialists in developing, marketing and commercialising mobile services
Indigo102 © 2010 8 Core Principles of MOBILE
1 Indigo102 © 2010 MOBILE is already a reality that is growing by the day
2 Indigo102 © 2010 MOBILE is another channel but it has very different characteristics to fixed online
3 Indigo102 © 2010 MOBILE =COMMUNICATION & SOCIAL Both natural parts of our life
4 Indigo102 © 2010 PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important
5 Indigo102 © 2010 ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
6 Indigo102 © 2010 DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers
7 Indigo102 © 2010 REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value
8 Indigo102 © 2009 REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable
Indigo102 © 2010 To find out how we can support you in deliveringsignificant value from mobile get in touch. e: martin@indigo102.com

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Indigo102 core principles when thinking mobile (june 10)

  • 1. Indigo102 © 2010 Specialists in developing, marketing and commercialising mobile services
  • 2. Indigo102 © 2010 8 Core Principles of MOBILE
  • 3. 1 Indigo102 © 2010 MOBILE is already a reality that is growing by the day
  • 4. 2 Indigo102 © 2010 MOBILE is another channel but it has very different characteristics to fixed online
  • 5. 3 Indigo102 © 2010 MOBILE =COMMUNICATION & SOCIAL Both natural parts of our life
  • 6. 4 Indigo102 © 2010 PRESENCE = LOGICAL, RELEVANT & TRUSTABLEThe ’how’, ’why’ and ’what’ is so important
  • 7. 5 Indigo102 © 2010 ENGAGEMENT = ATTRACTIVE, FUNCTIONAL & EASY TO USEServices have to offer utility and deliver results
  • 8. 6 Indigo102 © 2010 DISCOVERY = ACCESSIBLE, COMPATIBLE & PERFORMANTSteps simply represent barriers
  • 9. 7 Indigo102 © 2010 REVENUE = RELEVANT, INFLUENCING & ACTIONABLEEverything should firstly deliver value
  • 10. 8 Indigo102 © 2009 REPORTING = KNOWLEDGE, COMPARISON & EVOLUTIONEverything in mobile is potentially measureable
  • 11. Indigo102 © 2010 To find out how we can support you in deliveringsignificant value from mobile get in touch. e: martin@indigo102.com