Mobile Advertising - making money from mobile

Mobile potential for directory providers ,[object Object],Martin Wilson Managing Director

About mobilePeople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mobilepeople.com

Topics ,[object Object],[object Object],[object Object],[object Object]

Directory providers’ unique strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Landscape has changed, but... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product: LOCAL

Auto-suggest ,[object Object],[object Object],[object Object],[object Object]

Products in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product: Truvo (World Directories) (BE, PT, IE) LOCAL+

Products in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product: MAPs+

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dynamic raster maps, address & POI look up

Strategic focus for Directory Providers ,[object Object],A second strategic focus will be to maximise and to support in the delivery of commercial value from the mobile services.

Business/service model (FR) User acquisitioning is key to generate sustainable volumes of searches. Source: Internet users - Forrester Research 2007 Growth and activity – Based on Internal estimates

Revenue potential – benchmark e2010/11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business/service model (UK) ,[object Object],Source: Internet users - Forrester Research 2007 Growth and activity – Based on Internal estimates

Commercial approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real Commercial opportunity Opportunity

Real opportunity for partnership Advertisers (via DP’s) long tail ,[object Object],[object Object],[object Object],[object Object],Business/Distribution logic Application (MP) ,[object Object],[object Object],[object Object],[object Object],Reach (channels) Local Search Search Engines Social networks Carriers portals Directory Assistance Handset manufactures Navigation devices Etc. Audience We offer home and office contracts. We create beautiful Bouquets and hand tieds. Corner House Parade, Epsom Road, Surrey Kt17 1NX Call Map/directions Save to address book Opportunity

Thank you Martin Wilson mobilePeople A/S 1 Liverpool Street, London, EC2M 7QD UK e [email_address]

Mobile Advertising - making money from mobile

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Mobile Advertising - making money from mobile