An analysis of the Top 5 Indian Brands on Facebook and Twitter

1. Top 5 Indian Brands on & 2011 www.indrashishghosh.com

2. 80 MILLION + Internet Users In India 250 + Indian Brands Present On Social Media www.indrashishghosh.com

3. The Top Five www.indrashishghosh.com

4. 2.77 MN 2.74 MN 2.13 MN www.indrashishghosh.com 1.82 MN Number of FANS (in millions) 1.75 MN http://socialbrands.media2win.com/

6. Type: Product/ Service Good use of profile Picture. Pictures on top of page Well utilized. www.indrashishghosh.com Relevant Page likes. Effective engagement of Fans via occasional polls. Useful timely information

8. Type: Product/ Service Same landing page for fans and non fans (no fan gating). Absence of welcome page. www.indrashishghosh.com 3-4 wall posts per day.

10. Type: Tele- communication Good use of profile Picture. Effective Fan gating. www.indrashishghosh.com Well utilized welcome Page. Brand relevant content on wall. Thoughtful promotion of offer on welcome page

12. Type: Tele- communication Pictures on top of wall seem random. Posts only once or twice a day. www.indrashishghosh.com Content could be more fan engaging. No likes by page itself.

14. Type: CommunityGood use of profile Picture. A featured fan included in profile picture. www.indrashishghosh.com Photos on top are relevant to the brand Personalized style of writing. Effective promotion through wall posts.

16. Type: CommunityAbsence of welcome page. No likes by page itself. www.indrashishghosh.com Fan gating not utilized. Wall posts could be more engaging. Inconsistent posting on wall

18. Type: Sports Team Good use of profile Picture. Effective engagement of fans via posts. www.indrashishghosh.com Relevant Page likes. Consistent updates on team.

20. Type: Sports Team Pictures on top of wall could be used better. No call to action on welcome page. www.indrashishghosh.com Only one post per day.

22. Type: Product/ Service Good use of profile Picture. Effective call to action (fan gating). www.indrashishghosh.com Links on welcome page. Relevant to brand pictures on top of wall. Good fan engagement through multimedia updates

24. Type: Product/ Service No likes by page itself. 3 -4 posts a day. www.indrashishghosh.com

26. Have a welcome page and an effective call to action to like the page.

27. Engage fans by interesting content.

28. Post on wall 6 – 7 times a day

29. Make good use of the images above the wall.

30. Have a personalized style of writing on wall.

31. Have relevant page likes.www.indrashishghosh.com

32. Twitter www.indrashishghosh.com The Top Five

33. 3.02 L MTV India 2.99 L Daily Health Tips 2.44 L NDTV www.indrashishghosh.com 1.66 L Number of FOLLOWERS (in Lakhs) Twitter India 1.31 L Times Of India http://socialbrands.media2win.com/twitter/index.php

35. Type: Product/ Service Good use of background image. Effective use of hashtags www.indrashishghosh.com Exclusive tweets by celebs. Good follower engagement via tweets. 9 – 10 tweets per day

37. Type: Product/ Service Could tweet more times a day www.indrashishghosh.com

39. Type: ServiceWebsite URL promoted in background image. Useful information tweeted. www.indrashishghosh.com Links to relevant web pages tweeted

41. Type: ServiceBackground image could be branded better Could leverage hashtags more effectively www.indrashishghosh.com Followers not retweeted often Tweets only 2 -3 times a day

43. Type: NewsFrequent tweets giving real time news. Links to relevant stories and articles in tweets www.indrashishghosh.com 15 -16 tweets per day.

45. Type: NewsCould make better use of twitter background Should leverage hashtags more effectively www.indrashishghosh.com

47. Type: DigitalRelevant tweets about twitter in India Effective use of hashtags www.indrashishghosh.com

49. Type: DigitalCould use background image better Irregular tweet frequency www.indrashishghosh.com Rare retweets of followers. Fan engagement seems low

51. Type: MediaGood use of background image. Effective use of hashtags www.indrashishghosh.com Relevant tweets about current affairs and other news. 14 – 15 tweets per day

53. Type: MediaCould engage followers more Could leverage use of hashtags www.indrashishghosh.com

55. Tweet relevant information about your brand.

56. Engage followers by asking questions via tweets.

57. Tweet 10-15 times a day.www.indrashishghosh.com

58. Lets Socialize www.indrashishghosh.com www.facebook.com/indrashishghosh www.twitter.com/I_Ghosh Made By:- Indrashish Ghosh www.linkedin.com/in/indrashishghosh Images in presentation courtesy of: plus.google.com/u/indrashishghosh www.wallpaperhd.org , www.freebestwallpaper.com, www.efreebackgrounds.com, www.thehindu.com, trekearth.com