The document provides a business plan for an aviation e-commerce website called AviationStore.in. It outlines the company background of Indus Aviation Systems, the market opportunity in the aviation industry, sales and marketing strategies, and projections for revenue and earnings from the site over the first 5 years. The plan estimates that revenue could grow from $1.79 million in year 1 to $1.9 million in year 5 as the site expands its product offerings and services for pilots, crew, passengers and aviation companies.

1. Email : sales@indusaviation.com
www : www.indusaviation.com
Skype: indus.aviation
BUSINESS PLAN FOR AVIATIONSTORE.IN

2. CONFIDENTIAL INFORMATION
This p ese tatio is o fide tial to I dus A iatio “ ste s LLP. IA“ . This do u e t o tai s
i fo atio a d data that IA“ o side s o fide tial a d p op ieta Co fide tial I fo atio .
Confidential Information includes, but is not limited to, the following:
• Co po ate, e plo ee a d i f ast u tu e i fo atio a out IA“
• IA“’s p oje t a age e t a d ualit p o esses
• Custo e a d p oje t e pe ie es p o ided to illust ate IA“ apa ilit
Any disclosure of Confidential Information to, or use of it by a third party, will be damaging to IAS.
Ownership of all Confidential Information, no matter in what media it resides, remains with IAS.
Co fide tial I fo atio i this do u e t shall ot e dis losed outside the u e ’s p oposal
evaluators and shall not be duplicated, used, or disclosed – in whole or in part – for any purpose
other than to evaluate this proposal without specific written permission of an authorized
representative of IAS.

3. COMPANY BACKGROUND

4. OUR VISION, MISSION AND GLOBAL RECOGNITION
Customer Delight with Integrity and Transparency
Fairness in Pursuit of Excellence
To achieve business objectives in an
environment of fairness, honesty, and
courtesy towards our clients,
employees, vendors at large
To be a globally respected
corporation that provides
best-of-breed business
solutions, leveraging
technology, delivered by
best-in-class people
V I S I O N
To be a respected corporation that
provides best of breed business
solutions, leveraging latest
Technology
V I S I O NVision
Mission
Indus Aviation Systems is a Software technology services company which offers a host of services that
include Application development/maintenance, product engineering/R & D, Infrastructure services and
consulting

5. Manufacturing
Integrated
Business Units
Satellite
Communication
Aviationand
AerospaceHorizontal
Business Units
Product
Enterprise Mobility Solutions
Product Engineering Services Independent Validation Services
System Integration Services
Product Life Cycle and Embedded
Solutions
Consulting Solutions
SLA Track and Delv Track
Germany
Americas
Australia
Canada
ClientBase
India
OUR DOMAIN FOCUS AND GEOGRAPHY COVERAGE

6. OUR TECHNOLOGY FORTE
6
Microsoft
Technologies
Mobile Platforms
(Android and iOS
ROR and Python
Enterprise
Application
Frameworks

7. GEOGRAPHIES SERVED
United
States
Europe India
Australia Canada UAE
Japan UK

8. ABOUT AVIATIONSTORE.IN

9. PROFILE OF PRESIDENT – ATUL JOSHI
• President and Owner – Indus Aviation Systems LLP
• Past CEO and Founder of SandRiver Technologies
• Previously working with Ramco, Polaroid, HCL and Infosys Technologies
• Serial entrepreneur with experience spanning Technology start-ups,
International Business Consulting & Private Equity
• Executed projects valued right from 100K to 24M USD
• Over 20 years of Software Development, Project Management and
Presales Operation
• Experience in the software industry spanning heterogeneously in
embedded & engineering systems' software
• Worked on Healthcare, Semiconductor, Aviation. Retail domain
• Experience working with clients like - NCR, AOL, Novellus, BMC, Cognos,
Tokyo Electron. SkyTrac, Beam Communications
• Serial Entrepreneur with multiple venture startup including Indus
Aviation Systems, SandRiver Technologies, CityClicks,
AviationStore.in and NagpurTribune and PuneTribune
• M.Tech(Electronics) NIT Nagpur
• BE (Electronics) SGGS Nanded
• Life Membership of Semiconductor Society Of India, AOPA, RWSI,
MCCIA, IETE and CSI

10. PROFILE OF DEVELOPMENT HEAD – SACHIN SHIMPI
• Development Head at Indus Aviation Systems LLP
• Previously working with Wyse Biometrics system, Pioneer Softech,
Sandriver Technologies.
• Handled 50+ people as Project Manager
• Automate the Business process and back office of one of the largest
depository in India, worked as Project Head.
• Over 9 years of Software Development, Project Management
• Performing project management activities including Requirement
gathering and Analyzing, project scheduling, resource allocation, ongoing
risk management, ongoing project tracking, cross –functional issue
resolution and regular project status reporting.
• Rich experience in .Net technology
• Worked on Biometrics, Healthcare, Aviation Banking and BFSI domain
• Experience working with clients like – Southern Command, Wipro,
Electronica, MMS, Rorze Corporation, CDSL. SkyTrac, FoxApptech.
• M.C.S. (Pune University)
• B.C.S. (Pune University)

11. PROFILE OF VP-SALES – MILIND BAXI
• Vice President -Sales – Indus Aviation Systems LLP
• Past Engagements
• Previously worked with SandRiver Technologies, HCL Infosystems, Micro
Technologies and Crompton Greaves.
• Enterprise Business Solutions with System Integration and GSM/GPRS .
For a startup project he envisioned the need of Business Intelligence
and initiated implementation under complex environment .
• Over 15 years of Software Development, Project Management and
Presales Operation
• Experience in System Integration Projects with Data-Warehousing and
Banking intelligence.
• Worked In Manufacturing, Automotive,BFSI and Aviation Domain.
• Experience working with clients like – Airbus,Jon Deere,UGC
Logistics,Minda Group.
• Headed Business unit to popularize SAAS model for 3i Infotech and
SIL.
• Post Graduation-CRM( Symbiosys, Pune)
• BE (Electronics) RKNEC Nagpur

12. MARKET OPPORTUNITY

13. SOME STATISTICS – WHAT IS AVIATION MARKET
India
Number Year 2012 Year 2013 Year 2014
Number of Airlines 1000 1200 1300
Number of Pilots 18000 22000 28000
Number of Crew Members 40000 60000 91000
Number of Travellers 3000000 4000000 5500000
SAARC
Year 2012
Year
2013 Year 2014
1000 1200 1300
18000 22000 28000
40000 60000 91000
3000000 4000000 5500000
African Countries
Year 2012
Year
2013 Year 2014
1000 1200 1300
18000 22000 28000
40000 60000 91000
3000000 4000000 5500000
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Year - 2012 Year - 2013 Year - 2014
SAARC
India
African Countries
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Year - 2012 Year - 2013 Year - 2014
SAARC
India
African Countries

14. SOME STATISTICS – WHAT IS AVIATION MARKET
Source: Make in India website (www.makeinindia.com)
Recurring Purchases
Pilot Sunglasses
Pilot Wings
Air Facts Series DVD's
Alaskan Charts
Recurring Purchases
Sporty's Radios
Garmin GTN 650
Satellite Phones
Number of Products 8700+ Number of Categories 180+
AIRBUS, Boeing, Garmin, Jeppesen, Saitek, Gleim, ASA, Cessna, Cessna, Mooney,
HMEC, Cyborg, Aerox, Boost, Scheyden, Piloti, Globalstar
Brands of Products

15. IN ADDITION TO THE ITEMS – WHO CAN BE BENEFITED
Training Institutes
Institutes can post their
courses details
Books Selling
Book Sealer can sales there
books on aviationstore.in
Certification
Agencies
They can post their
packages

16. ADDITIONAL FEATURES TO INCREASE TRAFFIC
Blogs
A Separate Blogs area where all the aviation’s exports
can add there blogs and user get benefits by the those
blogs
Forums
Open the discussion on the different topics and export will
contribute with there suggestions
New Events
All the aviation events list and there scheduled shall be
available on the event blogs
Latest Trends
All information of latest trends
shall be available on site

17. NEED OF AN AVIATIONSTORE.IN

18. JUSTIFICATION OF HAVING DEDICATED SITE
The Generic E-commerce site are not having all
Aviation products
Most of the site not having the focused business on
one category
Huge products list, some times it’s difficult to
manage.
Network bandwidth might cause of an issue as
there is lots of users
Aviationstore.in is focused business for Aviation
Products
User can easily find out required products.
Limited users with related products
Users purchasing patters affecting the generic websites

19. JUSTIFICATION OF HAVING DEDICATED SITE
Firstcry.com is a story of two friends who
had a tough time buying baby care
products for their first child. While for most
others it would just be another pain point,
The owner found a business opportunity in
his problem. Finding the right baby care
products certainly are a hard task for
generally young parents today and he
wanted to set up a business to address this
section.
Success Story for dedicated Site
Now a days there are some many sites are
developed for dedicated business, like Firstcry

20. PURCHASER BEHAVIOR PATTERNS
Current generic sites still lacking the following
90
40
65
70
81
70
67
98
42
71
90
93
75
80
0 20 40 60 80 100 120
2015 2014
Selection and Value
Performance and Service
Look and Feel
Advertising and Incentives
Personal Attention
Community Relationships
Security and Reliability

21. PURCHASER BEHAVIOR PATTERNS Site Speed
Design
Abandonment Statistics
Coupons And Deals

22. SALES AND MARKETING STRATEGY

23. ADVERTISEMENT METHODS
01
Hoardings
Display the hoarding at the
airports, near by hotels
02
Digital Marketing
Through the social Media like LinkedIn,
Facebook shall use for promotion
At Airports
On Trollies tags, at baskets03
Event Sponsoring
Sponsoring some events of aviation
domain
04
05In Flight
Seat Covers, Brochures
06Radio Campaign
07 Inflight Magazines
Through Advertisement
08Inflight Entertainment
Through Advertisement
09Coupons and Gifts
As promotion distribution of coupons and Gifts
10Offers and Discounts
As promotion shall arrange the offers

24. SPENDING ON ADVERTISEMENT
20%
12%
11%
15%
7%
5%
5%
5%
12%
8% Hoardings
Digital Marketing
At Airports
Event Sponsoring
In Flight
Radio Campaign
Inflight Magazines
Inflight Entertainment
Coupons and Gifts
Offers and Discounts

25. CURRENT STATE OF THE PROJECTS

26. CURRENT STATUS OF THE PROJECT
01Domain Registration
The Aviationstore.in is already registered domain
02
Design and Development
The site design and development is done and hosted for
beta testing
03
Drop Ship Arrangement
We a e talki g to the d op ship’s o pa ies fo a a ge e t, e
have almost contacted 100 + companies
04
Payment Gateway Integration
For online payment shall to integrate the site with trusted payment
gateway, we are working on it with one of the gateway
05
Advertisement
We have not started sales and marketing activities
06Sales and Marketing
We have not started sales and marketing activities

27. MARKET POTENTIAL AND RETURNS

28. 05.00%
REVENUE OPPORTUNITIES
Online sell of items
60.00%
20.00%
Brands wise
selling patterns
Future extension to have
spares trading platforms
for many small MROs01.00%
Further services extended to
sell of Aircrafts, Leasing
01.00%
Huge data analysis of
Pilots/Crews and Passenger
and their behavioral patterns 03.00%
Buyers Analytics
02.00%
Commission model with
Certification Agencies, Flight
Training Institutes, Medical
Certification Agencies
02.00%
Focus placement
recommendation to Airlines
01.00%
Database of
Pilots/Crew
members
05.00%
Allied services such as Flight Book and Flight
Data of Pilots
Revenue
opportunities

29. FUTURE PROJECTIONS AND RETURNS
Year 1
Numbers
Number
available
Hits Per
Month
Buyer on the
site (% of hits)
Average Sell per
month
Revenue
Generated
Year wise Revenue Margin Earned
Pilots 8000 800 18 $ 100.00 $14,400.00 $172,800.00 $17,280.00
Crew 20000 2000 15 $ 100.00 $30,000.00 $360,000.00 $36,000.00
Passengers 2000000 200000 1 $ 50.00 $100,000.00 $1,200,000.00 $120,000.00
Enthusiast 2000 200 5 $ 200.00 $2,000.00 $24,000.00 $2,400.00
MROs 15000 1500 2 $ 100.00 $3,000.00 $36,000.00 $3,600.00
Total $1,792,800.00 $179,280.00
Year 2
Numbers
Number
available
Hits Per
Month
Buyer on the
site (% of hits)
Average Sell per
month
Revenue
Generated
Year wise Revenue Margin Earned
Pilots 8000 800 27 $ 100.00 $ 21,600.00 $ 2,59,200.00 $ 25,920.00
Crew 20000 2000 20 $ 100.00 $ 40,000.00 $ 4,80,000.00 $ 48,000.00
Passengers 2000000 200000 3 $ 50.00 $ 300,000.00 $ 3,600,000.00 $ 360,000.00
Enthusiast 2000 200 7 $ 200.00 $ 2,800.00 $ 33,600.00 $ 3,360.00
MROs 15000 1500 3 $ 100.00 $ 4,500.00 $ 54,000.00 $ 5,400.00
Total $ 4,426,800.00 $ 442,680.00
Year 3
Numbers
Number
available
Hits Per
Month
Buyer on the
site (% of hits)
Average Sell per
month
Revenue
Generated
Year wise Revenue Margin Earned
Pilots 8000 800 30 $ 150.00 $ 36,000.00 $ 4,32,000.00 $ 43,200.00
Crew 20000 2000 25 $ 150.00 $ 75,000.00 $ 9,00,000.00 $ 90,000.00
Passengers 2000000 200000 4 $ 100.00 $ 800,000.00 $ 9,600,000.00 $ 960,000.00
Enthusiast 2000 200 10 $ 300.00 $ 6,000.00 $ 72,000.00 $ 7,200.00
MROs 15000 1500 5 $ 1,000.00 $ 75,000.00 $ 9,00,000.00 $ 90,000.00
Total $ 11,904,000.00 $ 1,190,400.00

30. EARNINGS FROM THE SITE
Numbers Year 1 Year 2 Year 3 Year 4 Year 5
Ecommerce Items Sell $ 179,280.00 $ 442,680.00 $ 1,190,400.00 $ 1,467,600.00 $ 1,900,800.00
Commission from
Certification and Training
Institutes
$ 36,000.00 $ 41,400.00 $ 47,610.00 $ 54,751.50 $ 62,964.23
Commission from
Medical Agencies
$ 44,400.00 $ 51,060.00 $ 58,719.00 $ 67,526.85 $ 77,655.88
Airlines – Resume
Recommendations
$ 145,000.00 $ 1,66,750.00 $ 191,762.50 $ 220,526.88 $ 253,605.91
Spares Sell on the site $ 72,000.00 $ 93,600.00 $ 122,400.00 $ 144,000.00 $ 172,800.00
Managing Pilots/Crew
Data
$ 84,000.00 $ 96,600.00 $ 111,090.00 $ 127,753.50 $ 146,916.53
Selling Passengers/Crew
spending patterns to
brand companies
$ 50,000.00 $ 57,500.00 $ 66,125.00 $ 76,043.75 $ 87,450.31
$ 610,680.00 $ 949,590.00 $ 1,788,106.50 $ 2,158,202.48 $ 2,702,192.85
Year 1 Year 2 Year 3 Year 4
$610,680.00 $949,590 $1,788,106.5 $2,158,202

31. FUND RAISING FOR
# Heads Amount
1 Development and customization $70,000
2 Maintenance and operations $15,000
3 Sales and Promotion $70,000
4 Legal Expenses $15,000
5 If Merchandise need to be stocked $15,000
6 Replacement Guarantees $10,000
Total $185,000

32. BUSINESS RETURNS
Year 1 Year 2 Year 3 Year 4
$610,680.00
$949,590.00
$1,788,106.50
$2,158,202.00

33. FUTURE PLANS

34. TO BECOME ANOTHER ALIBABA FOR AVIATION

35. THANK YOU…
© 2015 Indus Aviation Systems LLP Strictly private and confidential. No part of this document should be reproduced or distributed
without the prior permission of Indus Aviation Systems LLP .
Contact us at
Email : sales@indusaviation.com
www : www.indusaviation.com
Skype: indus.aviation