Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Technology for Digital Marketing - A Framework

267 vues

Publié le

This keynote provides a technology framework for digital marketing so that CIOs can structure their thoughts and information overload in meaningful blocks and handle them effectively and efficiently.

Publié dans : Business
  • Soyez le premier à commenter

Technology for Digital Marketing - A Framework

  1. 1. ROLE OF TECHNOLOGY IN DIGITAL MARKETING CIO CROWN 2016 ABHISHEK RUNGTA FOUNDER & CEO – INDUS NET TECHNOLOGIES 27TH AUGUST 2016, MARRIOT BY COURTYARD – MUMBAI
  2. 2. WHO AM I? Digital Consultant, Angel Investor Founder & CEO, Indus Net Technologies 20 yrs.+ in Digital Services Alum: University of Bath, St. Xavier's College
  3. 3. WHY IS THIS IMP? WHY? By 2017, CMOs will be spending more on technology than CIOs (source: Gartner). Let’s have a quick look at a digital marketing framework
  4. 4. THE FRAMEWORK Campaigns Enhancers! The Basic Optimization Digital Infra
  5. 5. THE FRAMEWORK Campaigns (SEM, Re-marketing, Media, Video, Creative, Content Creation, Content distribution, Email, Engagement) Enhancers! Marketing Automation, CRM, Helpdesk, Tools (Social, SEO, SEM), Web Presence Mobile Web/Apps Optimization SEO, A/B Testing, Analytics, Tag Management, CDN, Monitoring Social Presence Digital Assets
  6. 6. THE FRAMEWORK Campaigns (SEM, Re-marketing, Media, Video, Creative, Content Creation, Content distribution, Email, Engagement) Enhancers! Marketing Automation, CRM, Helpdesk, Tools (Social, SEO, SEM), Web Presence Mobile Web/Apps Optimization SEO, A/B Testing, Analytics, Tag Management, CDN, Monitoring Social Presence Digital Assets
  7. 7. KEY LEARNING o Strong platform. Strong foundation o Optimization is compulsory to consistently enhance ROI o Enhancers works at catalyst to multiply the ROI o Integration is the key o Keep an eye on user journey Summary in 140 characters! Build strong digital platform. Optimize, Enhance, Integrate and run campaigns – Create amazing user journey.
  8. 8. TOP TIPS FOR PLATFORM o Website: o Website, Microsite, Landing Pages. o Speed up the website (http://www.GTMetrix.com) o Use standard Content Management Systems o Adopt service oriented architecture o SSL is a must, even for static sections o Mobile o Answer – why? What value are you creating? o 14-day rule. Do you measure up? o Native or Hybrid? Cost of maintenance o Promotion. Usage. Advocacy
  9. 9. TOP TIPS FOR PLATFORM o Social o Targeted users. Right platform. o Social apps to engage and create funnel. o Content marketing & tools of the trade o Listening & Analyzing (Self & Competition) o Digital Assets o Technology as a differentiator o Tools for your Target Group (TG) o Building for disruption (e.g. Platform: Pure Benefits, Products: Back Me Up)
  10. 10. TOP TIPS FOR OPTIMIZATION o SEO o More technical than ever! o Analytics o Which tool? o Customer insights – going beyond Google Analytics (E.g. CrazyEgg.com, UserTesting.com o Content Delivery Network / Caching o A/B Testing o Tools – VWO (Wingify), Optimizely o Calibrating the tool o Monitoring
  11. 11. TOP TIPS FOR ENHANCERS! o Marketing Automation o It’s not a choice anymore o Millions of data points, huge prospect base, continuous activities, only technology can help understand customers and communicate o Real time and contextual is the need of the hour o Low reaction time (Sachin Tendulkar episode!), context is the king. o CRM & Helpdesk o Integration is the key – Omni channel o Tools o SEO (Moz.com), SEM (SEMRush.com), SMM (Hootsuite)
  12. 12. ABOUT INDUS NET TECHNOLOGIES Quality & Data Protection PCI DSS Compliant Operations Adopting SEI CMMi Framework ISO 27001:2005 Certified ISO 9001:2008 Certified • One of the fastest growing IT companies in Asia Pacific • Serving 200+ Enterprises, 150+ Digital Agencies and 1000+ Emerging Companies as their extended team • Development Centres in Kolkata and Chennai, India • Offices in Kolkata, Mumbai and Delhi, India • Subsidiaries (Sales Offices) in London (UK), Boise (USA), Singapore Indus Net Technologies is an award winning innovative, enterprise grade, fully integrated digital service company offering web applications, mobile application development and digital marketing. Awards Deloitte Technology Fast 50 Indus Deloitte Technology Fast 500 APAC NASSCOM World Wide Web Consortium (W3C) Rated among Top 100 SME by CRISIL Rated as India’s #1 IT SME(2008) by Dun & Bradstreet 18+ years in business 750+ Professionals thousands Projects Delivered 40+ Countries Served
  13. 13. CONTACT INFO Abhishek Rungta Indus Net Technologies talash@indusnet.co.in www.indusnet.co.in Twitter: @abhishekrungta FB: /abhishekrungta LinkedIn: www.linkedin.com/in/abhishekrungta Mobile, WhatsApp & SMS: +91 9831151614 Add for updates, tips, tools and ideas.

×