Learn more about our company; what we do and where we are heading.

1. A Buying & Marketing Group for Industrial
& Contractor Supplies Distributors
NetPlus Alliance
June 2013

2. • NetPlus Alliance was founded because
there was a need for a buying group for
industrial distributors that was simple and
affordable.
• Our Mission: To bring suppliers and
distributors together for the mutual
benefit of growth.
• Our Core Purpose: Helping North American
Small Businesses Succeed.

3. Our Vision & Values
• To continue to seek new opportunities,
technology and methods that will ensure the
long term success of our buying group, our
partners and our employees.
• To embrace change and drive engagement
among NetPlus Alliance distributors and
suppliers.
• To be an important component in the North
American industrial supply chain.

4. NetPlus Team
Karl Tschaepe
Director of
Technology
Shirley Weiland
Director of
Member Services
Dan Judge
President
Todd Washburn
Vice President
Development
Jennifer Murphy
VP of Marketing &
COO
Zach Brado
Marketing
Coordinator

5. How is NetPlus Different?
• Our group is based on a simple model for the mutual
benefit of growth.
• NETPLUS allows distributors & suppliers to maintain
their financial independence.
• We offer flexibility to our suppliers, giving them the
right to select distribution.
• NETPLUS membership is not limited to geography.
We evaluate product lines and business focus to ensure
a successful partnership.
• Our marketing is active and frequent. Supplier
programs are customized to meet individual goals.

6. What We Do for Our Suppliers
• Deliver a focused MRO and contractor
supply channel of distribution.
• Concentrate the group purchasing by
limiting a product category to only a few
suppliers.
• Actively market our supplier partners
through NetPlus media to keep brands
top of mind.
• Work one-on-one to provide custom
marketing support
• Provide hands-on sales support.

7. What We Do for Our Distributors
• Utilize the group purchase volume to
negotiate competitive programs.
• Provide networking and regional planning
with local manufacturer representatives.
• Drive revenue right to a distributor’s
bottom line by increasing their net profit
by over 200% through rebates and special
programs.
• Offer tools, services & support to help our
members grow their companies.

8. NetPlus Alliance Distributor Profile
“What is their business”
Business Focus Members Business Focus Members
Abrasive Specialist 199 Assemblies & Kitting 64
Bearings Distributor 51 Contractor Supplies 176
Cutting Tools Distributor 210 Electrical Supplies Distributor 106
Equipment & Tool Rental 49 Fasteners Distributor 184
Hand & Power Tools 226 Hardware Distributor 132
Hydraulics & Pneumatics 105 Industrial (MRO) Supplies 221
Janitorial Supplies 131 Machine Shop Supplies 159
Material Handling Equipment 151 Pipe, Valves & Fittings 109
Plumbing & HVAC 67 Power Transmission Distributor 53
Pulp & Paper Distributor 13 Roofing Supplies 18
Rubber Goods Distributor 59 Safety Supplies Distributor 218
Steel Fabrication 44 Steel Warehouse 19
Integrated Supply 48 Inventory Management 84

9. NetPlus Alliance Distributor Profile
“Who are their customers”
Customer Type Members Customer Type Members
Aerospace Manufacturing 109 Agriculture 129
Automotive Manufacturing 122 Construction – Commercial 221
Construction – Residential 129 Export 37
Facilities Maintenance 189 Fleet & Farm Maintenance 76
Food Processors 128 Governments: Federal, State &
Local
197
Hospitals/Schools 162 Lumber & Forestry 67
Machine Shops 219 Manufacturing 248
Marine 82 Metal Working Fabricators 224
Military 96 Mining 87
Oil Field & Petrochemical 87 Surveyors & Engineers 60
Tool & Die Shops 166 Utilities 158

10. 2013 New Initiatives
• Established Advisory Councils
• Separate distributor and supplier groups held
off-site, Fall 2012.
• Launched Regional Meetings
• Sales and marketing planning at the local level.
• Benchmarking document utilized for tracking
and follow up.

11. 2013 New Initiatives
• Restructured Rebate Program
• Members ranked based on last two years
history.
• Based on participation across the group, and
YOY growth.
• Increase engagement among distributors:
• Electronic communications up by 263%
• Open rate average still ~40%
• Newsletter converted to digital edition for
tracking and wider reach.

12. 2013 New Initiatives: i-Marketing
• NetPlus recently launched i-Marketing, a collateral
management system.
• Proto teamed up with us as our first supplier.
• Our distributors can create custom flyers, postcards and
ads that meet Proto brand standards.
• Projects can be sent to print in-house, to a local printer
or uploaded and sent to a customer list.

13. • Integration of customer data,
marketing analytics, accounting and
reporting.
• Web hosted Partner Portal
– Accurate and accessible distributor
and supplier information.
– Library for supplier content, such as
flyers, regional maps, pricing or links to
training.
– Dashboards and reports for tracking
performance.
– On-going reconciliation for distributors
and suppliers.

14. NETPLUS Annual Meeting
• March 16-18, 2014
• M Resort, Las Vegas, Nevada
• Agenda:
Day 1: Welcome Reception
Day 2: Booth Day
Awards Lunch
Happy Hour/Free evening
Day 3: Breakfast networking
Supplier sponsored
breakout/training sessions for
distributors.

15. Staying Top of Mind
• NetPlus bi-weekly enewsletter
• Group Updates, 2,000+ distributor and supplier
recipients; ave. open rate 31%
• Promo/Product News to 1,500 distributor
recipients, ave. open rate 26%
• NetPlus Exchange Print Newsletter
• USPS hard copy to “NetPlus liaison” and company
principal. Digital edition to 2,000+ list.
• Digital edition offers links behind article and ads
for improved tracking and ROI on marketing
spend.
• Supplier email campaigns
• Social Media, blog