Find out more about Infineon on our Homepage: www.infineon.com. Infineons presentation at the DLD (Digital Life Design) conference 2015 in New York: The growing coalescence between the digital and the real world requires innovative technical solutions. Find out more about semiconductors as vital element for IT security.

1. The crucial link between
the digital and real worlds
Dr. Reinhard Ploss, CEO
Infineon Technologies AG
DLD New York, May 7, 2015

2. Addressing global challenges creates new opportunities
2030: 5bn people in cities
2035: 50% of today's
global oil resources used up
2050: >9bn people on the
planet
2050: >2bn people are >60
years old
2020: >30bn internet
connectable devices
Population growth Limited resources Aging society
Megacities emerge Digital and real worlds converge

3. Converging real and digital life changes
the way we live, work and manufacture

4. Combining software and machinery is essential:
USA and Europe have complementary traditional strengths
 IT
 Software
 Data
 Mechanical engineering
 Machinery
 Automation
…+ a multitude of SMEs
+
=Industrial Internet

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Semiconductors are the crucial link between the real
and digital worlds – and a vital element for IT security
Added value and new business models
Power
Security
Security
Sensor

6. Our aim: combining the productivity of mass manufacturing
with the individuality of customized production
The customer changed his mind
– I need an additional feature
I have the right of
way.
Who needs a
ride?
OK, I will take
you first.
Hello material ordering? I’ll
need lubricant in three hours.
Add specification
A24.

7. The industrial Internet takes customization
to the next level

8. Manufacturing will be automated based on individual
requests and data evaluation
Ordering based on
individual design and
application data
Customized
manufacturing
Individual delivery to
current location

9. Design, manufacturing and application
are more and more interlinked
Design and
material database
Manufacturing
value chain
Customer
Interactive and
fully automated
design
Smart device
sending usage data
Customer

10. Design, manufacturing and application
are more and more interlinked
Design and
material database
Manufacturing
value chain
Supplier
Customer
Interactive and
fully automated
design
Smart device
sending usage data
Customer

11. In the semiconductor industry, implementing the
industrial Internet is essential to compete in the market
Real-time data evaluation leads to
 Shorter development cycles
 Adaptive to demand changes
 Higher productivity through optimal capacity utilization

12. Real-time connectivity boosts worldwide collaboration
The industrial internet will help us to:
 Learn faster
 Create new markets
 Conserve resources