1. Corporate Report
SearchCore (SRER)
Stock symbol: SRER (OTC)……….…...…...…..….……………Common shares: 3/31/13: 42.6mm
Stock price 6/17/13: $.20…………….……….…...…..………….....….…………..Float 9.5mm (est)
52-week price range: $.17 – $.90..…………..……………….Equity market capitalization: $8.5mm
Recent News….. Stock Price & Chart …..SEC Filings
BUSINESS
SearchCore, Inc. is a subscription-based technology, Internet marketing services company that
offers customers an integrated suite of services including media, technology, marketing and
information.
Founded in 2010, SRER acquires and monetizes vertical market sites.
SRER’s engine is built around a clearly defined set of market criteria, a strong operating
foundation, an established process and a subscription-based revenue model. SearchCore has
established parameters for investing in internet “real estate” that is focused on the following key
criteria:
• Fragmented, disjoined, and niche markets
• Target industries that have a current market cap that exceeds $250 million
• SearchCore can become the #1 or #2 technology-based finder site
• SearchCore can deliver multiple services and revenue streams for both itself and its
clients
RECENT DEVELOPMENTS
March ’13 quarter highlights
• Tattoo.com achieves 50% month-over-month increase in recurring, fee-based
subscribers (tattoo vertical)
2. • Sportify.com app submitted to Apple store and approval received in second quarter
2013. Sportify now available at the Apple App Store for the iPhone.
• ManufacturedHomes.com begins alpha testing; beta testing scheduled to begin in July
2013 (Manufactured homes vertical)
3. • Announced vehicles industry vertical with acquisitions of www.TravelTrailer.com and
ToyHaulers.com
• Improving user metrics including unique site visits, expanding user engagement across
live finder sites
CEO Jim Pakulis comments on the March 2013 quarter:
"We made an outstanding series of achievements during the first quarter to advance our strategy
to acquire, build and operate industry-leading lifestyle-based finder sites," said Jim Pakulis, CEO
of SearchCore. "We are particularly pleased with the success of our subscription growth for
Tattoo. We began boarding recurring fee based clients at the end of February and we're on track
to board 120 new fee-based clients for May, bring our total to 250 new recurring fee-based clients
since the end of February. Our development team is also making excellent progress on
ManufacturedHomes.com for our Manufactured Housing vertical and Karate.com for our
recreational Sports Vertical, and we anticipate that both of these sites will be live by the end of
the third quarter of 2013. We are excited about the progress we are making across each of our
verticals, and our team continues to research additional industry sectors and domain name
acquisitions in order to further our branding expansion with premier finder sites."
MANAGEMENT
Jim Pakulis, Chief Executive Officer and Chairman
Mr. Pakulis is Chairman and Chief Executive Officer of SearchCore, Inc. Mr. Pakulis has three
decades of experience working with entrepreneurial companies in a variety of emerging and high-
growth sectors including Internet, finance, real estate and health care. He has extensive
experience in all aspects of corporate management for both public and private enterprises,
including strategy development and execution, operations, M&A, real estate transactions,
finance/accounting, legal and human resources. Mr. Pakulis is a skilled leader, negotiator and
consensus builder.
4. Since its founding in 2010, Mr. Pakulis has played a key leadership role at SearchCore in both
defining strategy and guiding operational execution. He was instrumental in building
SearchCore’s highly successful alternative medicine finders Website, which became the largest in
the industry before it was sold in late 2012. Leveraging the technology platform, sales team and
marketing services expertise from the Company’s initial finder site, Mr. Pakulis has successfully
transitioned SearchCore into a diversified Internet marketing services company. Through the
acquisition and integration of a portfolio of premium Websites in attractive verticals including
recreational sports, manufactured homes, rodeo, karate and tattoo, SearchCore is now poised for
sustained growth under Mr. Pakulis’ leadership.
Brad Nelms, Chief Strategy Officer
Mr. Nelms has been the Chief Strategy Officer of SearchCore, Inc. since June 2012. From
November 2010 to June 2012, he served as Vice President of Operations. Mr. Nelms was the
Vice President of Marketing for WeedMaps Media from October 2009 until its acquisition in
November 2009 by SearchCore, Inc. As Vice President of Marketing, he was instrumental in
developing new products and services and oversaw all product implementations for WeedMaps
Media and WeedMaps.com. He has demonstrated proven leadership and provided valuable
training, which helped WeedMaps post revenue earnings of 4,028%. From 1999 to 2008, Mr.
Nelms was the Operations Director for a leading independent pre-fabricated housing retailer and
consumer finance and mortgage company. He supervised 14 retail model home display center
locations and two regional lending offices that served twelve western states and accumulated
over $200 million in revenue. From 1997 to 1999, Mr. Nelms was the General Manager of
Parkway Mortgage, a mortgage company that served the needs of pre-fabricated home buyers
and homeowners. From 1989 to 1997, he was a General Manager of Retail Home Sales Centers
for Champion Enterprises, Oakwood Homes, and Grove West prior to its acquisition by Oakwood
Homes in 1992. Mr. Nelms was elected and served on the board of directors for NWPride, a pre-
fabricated industry-leading trade group for the states of Washington, Oregon, and Idaho.
Munjit Johal, Chief Financial Officer
Mr. Johal has been a director and Chief Financial Officer since October 2006. Additionally, he
serves as the Controller of High Tower Capital, Inc. Prior to that, Mr. Johal was Chief Financial
Officer of Secured Diversified Investment, Ltd. from 2002 to January 2009 and Davi Skin, Inc.
from March 2007 to May 2010. Since 1990, he has served as a financial officer for various
companies, including Pacific Heritage Bank as Executive Vice President. From 1981 to 1987, Mr.
Johal was a Senior Analytical Manager for the Office of Thrift Supervision, Department of the
Treasury (formerly Federal Home Loan Bank Board, the 11th District) where he oversaw a staff of
17 people and was responsible for monitoring banking activities and enforcement actions for
lending institutions and holding companies valued at under $500 million. In total, Mr. Johal has
over 28 years of broad experience in banking, accounting, finance and management in the
private and public sector. He earned his MBA from the University of San Francisco and received
his BS degree in History from the University of California, Los Angeles.
Web Site http://searchcore.com/
Address: 26497 Rancho Parkway South
Lake Forest, CA 92630
Telephone: 855) 266-4663
CEO: Jim Pakulis
State of Incorporation: Nevada
Transfer Agent: Empire Stock Transfer, Henderson, Nevada
Investor Contacts: Kristen McNally and Noelle Amos. Telephone: (206) 623-2233 / (310) 478-
2700