Social Media Strategy: Don't Work Harder, Work Smarter

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Web development and design company Infomedia present a free training to help keep your social media content and strategy fresh. Starting June 2017, a free webinar corresponding with these slides will be available at Infomedia.com

Médias sociaux

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Social Media Strategy:
Don’t Work Harder, Work
Smarter

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Alexis Barton
Digital Strategist
2

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Raise your hand if you manage
social media.
3

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Who feels like
like they can’t
keep up?
4
• Do you really have to
be online 24-7?
• Or can you create the
illusion that you’re
posting all the time?

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Here’s what I’ve learned.
5

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
It’s not rocket
science.
6
• Adjust your
expectations.
• Make a plan.
• Stick to it.
• Embrace authenticity.
• Stop comparing
yourself.

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Be inspired by the best.
(Stay with me here.)
7

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8
Nick
Saban
• Commit to “The
Process.”
• Overcome adversity
(AKA algorithms).
• Roll with it.

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 9
Beyonce
Knowles
• Go solo, but utilize a
team.
• Stay true to your roots,
but try new things.
• Make “lemonade.”

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10
Kim
Kardashian
• Know what you do
well, then automate
(and monetize) it.
• Remember, (almost)
everything is copy.
• Beware over-exposure.

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Whatever you do, don’t copy.
11

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
• Be authentic.
• Be realistic.
• Be consistent.
• Be patient.
12
It turns out
Mom was right.

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
You don’t have to figure this out
alone.
13

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Give Us a Call!
205.823.4440
(And check out our website for free resources.)
14

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Lunch and Learn Schedules
May 18
Social Media
Strategy: Don’t
Work Harder, Work
Smarter
June 15
Analytics 101:
Reading And Using
Your Results
July 20
Get Found & Get
Noticed: Make The
Most Of SEO And
Local Search
August 17
Analytics 102:
Making Your
Analytics Work For
You
September 21
Putting Words To
Work: Write Your
Own Website Copy
October 19
Video For Beginners:
Basics Of Making
And Posting Video
15

#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Thank you for joining us today!
16

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Social Media Strategy: Don't Work Harder, Work Smarter

1. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Social Media Strategy: Don’t Work Harder, Work Smarter

2. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Today’s Speaker Alexis Barton Digital Strategist 2

3. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Raise your hand if you manage social media. 3

4. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Who feels like like they can’t keep up? 4 • Do you really have to be online 24-7? • Or can you create the illusion that you’re posting all the time?

5. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Here’s what I’ve learned. 5

6. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) It’s not rocket science. 6 • Adjust your expectations. • Make a plan. • Stick to it. • Embrace authenticity. • Stop comparing yourself.

7. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Be inspired by the best. (Stay with me here.) 7

8. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8 Nick Saban • Commit to “The Process.” • Overcome adversity (AKA algorithms). • Roll with it.

9. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 9 Beyonce Knowles • Go solo, but utilize a team. • Stay true to your roots, but try new things. • Make “lemonade.”

10. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 10 Kim Kardashian • Know what you do well, then automate (and monetize) it. • Remember, (almost) everything is copy. • Beware over-exposure.

11. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Whatever you do, don’t copy. 11

12. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) • Be authentic. • Be realistic. • Be consistent. • Be patient. 12 It turns out Mom was right.

13. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) You don’t have to figure this out alone. 13

14. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Give Us a Call! 205.823.4440 (And check out our website for free resources.) 14

15. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Lunch and Learn Schedules May 18 Social Media Strategy: Don’t Work Harder, Work Smarter June 15 Analytics 101: Reading And Using Your Results July 20 Get Found & Get Noticed: Make The Most Of SEO And Local Search August 17 Analytics 102: Making Your Analytics Work For You September 21 Putting Words To Work: Write Your Own Website Copy October 19 Video For Beginners: Basics Of Making And Posting Video 15

16. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Thank you for joining us today! 16

Social Media Strategy: Don't Work Harder, Work Smarter

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