1. Kerching! How to monetise your apps The decline of advertising and alternative business models

2. Advertising Source Techcrunch

3. The Advertising Model ‘0870’

4. 0870 Download Stats From end of Sept to end of October, 2009 www.simonmaddox.com

5. MoneySavingExpert.com Featured in Sunday Times Downloads since launch

6. 0870 by numbers iPhone downloads: 427,484 Best chart position: 4 Approval time: 429 days Android downloads: 14,244 Best chart position: 21 Approval time: 1 second made $2,590.63 so far

7. Affiliate Network You have to be really good at targeting the people who will buy Some good reasons why to join our programme: We pay affiliates up to 14% commission on confirmed sales! Full product feed is available Our website Average order value is £97 Source Affiliate Network

8. Why not start you own?

11. One off purchases One of the oldest business models Don’t forget the supply chain learn from the old world also online fraud needs to managed and controlled Virtual Good have an upside (freeish) and a down side in that almost nobody protects you from fraud and piracy

12. Being a Marketplace Taking a cut Need to have a community that wants to buy from each other. Think how easy it is for the big boys to eat your lunch.

13. Using a Marketplace Many people have made their fortunes! Take into account the costs of sale Remember the Dictionary!

14. Donations/fundraising Donate buttons are very opensource but work for some Companies are trying this for content as are artists and publishers. (Radiohead average $6)

15. Merchandising Most of the linuxdistro’s sell Tshirts You need a cool logo and a following Can use other sites to create and distribute Why not make your Digital Physical

16. Events If you have enough followers Really hard work……. So many events now days so how to you differentiate yourself?

17. Rev sharing Connect Buyers and Sellers and take a cut Consider how you reconcile and get paid

18. Build and Exit(run!) Many example of success Many more examples of failures Remember to eat 

19. How can PayPAL help? Time for shameless pluging…..

20. Affiliate Network One transaction – multiple simultaneous receivers – only primary visible to the buyer

21. Fremium/Premium/Subscription / Membership PayPal AP Preapprovals Like subscriptions but far more flexible. Permission to charge the Buyer whenever required up to a maximum limit: Multiple Products at PayPal

22. One off purchases/Merchandising/Events WebSite Payment Standard Express Checkout PayPal for Digital goods Micropayments

23. Being a Marketplace Adaptive Payments

24. Using a Marketplace

25. Donations/fundraising

26. Rev sharing Connect Buyers and Sellers and take a cut Adaptive Payments Split and Parallel.

27. Build and Exit(run!)

28. contact John@x.com Johnxcom www.x.com