infoShare 2014: Luke Mansfield, Think fast, act fast

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Technologie Business

SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL
INNOVATING FASTER
How to get ahead and stay ahead
INFOSHARE
5
‘14

Burn Everything!
…if that’s what it takes

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6
The issues with moving fast

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7
Innovation within Samsung
A multifaceted approach

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8
European Innovation Team
Consumer focus – Multi-disciplinary approach
Industry Norm
Samsung E.I.T.
Gather consumer &
Expert Data
Develop Opportunities Create Product
Concept
Test & Refine
Design & Technology
Consumer Research
Commercial Strategy
Sales & Marketing

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9
Delivering Tangible Results
$1.1Bn profit contribution in 3 years

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10
Maximising your Innovation Return
Yield vs. Capability
Process
Experience
• of Innovation (end to end)
• of Your Company Culture
• of Other Industries
• of Consumers
Yield
Capability

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11
Disruptive Product
‘Lost in the crowd’
Relevance
Differentiation
‘Gadgets’
Line up products
HigherLower
Low
High
The magic formula for success
A focus only on differentiation guarantees failure

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12
Productsneedtoshinethruthemess
Photographs taken during Fieldwork

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13
Theinformationthatconsumerssee
Photographs taken during Fieldwork

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14
Fixingproblemssometimescreatesnewones
Photographs by Eric Adras

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15
How to spot big new trends

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16

SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17

Thank you.
Luke Mansfield
Head of Innovation
Samsung Electronics Europe

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infoShare 2014: Luke Mansfield, Think fast, act fast

1. SAMSUNG | PRODUCT INNOVATION TEAM | FUELING MARKET DRIVEN INNOVATION | PRIVATE & CONFIDENTIAL INNOVATING FASTER How to get ahead and stay ahead INFOSHARE 5 ‘14

3. Change Everything! …except your family.

4. Burn Everything! …if that’s what it takes

5. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 5

6. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 6 The issues with moving fast

7. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 7 Innovation within Samsung A multifaceted approach

8. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 8 European Innovation Team Consumer focus – Multi-disciplinary approach Industry Norm Samsung E.I.T. Gather consumer & Expert Data Develop Opportunities Create Product Concept Test & Refine Design & Technology Consumer Research Commercial Strategy Sales & Marketing

9. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 9 Delivering Tangible Results $1.1Bn profit contribution in 3 years

10. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 10 Maximising your Innovation Return Yield vs. Capability Process Experience • of Innovation (end to end) • of Your Company Culture • of Other Industries • of Consumers Yield Capability

11. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 11 Disruptive Product ‘Lost in the crowd’ Relevance Differentiation ‘Gadgets’ Line up products HigherLower Low High The magic formula for success A focus only on differentiation guarantees failure

12. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 12 Productsneedtoshinethruthemess Photographs taken during Fieldwork

13. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 13 Theinformationthatconsumerssee Photographs taken during Fieldwork

14. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 14 Fixingproblemssometimescreatesnewones Photographs by Eric Adras

15. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 15 How to spot big new trends

16. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 16

17. SAMSUNG | PRODUCT INNOVATION TEAM | PRIVATE & CONFIDENTIAL 17

18. Thank you. Luke Mansfield Head of Innovation Samsung Electronics Europe

infoShare 2014: Luke Mansfield, Think fast, act fast

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