SlideShare une entreprise Scribd logo
1  sur  13
How to Put Your Business on Autopilot Presented By: Corey Thomas and Travis Campbell
About the presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Corey Thomas – Technical Account Manager, Strategic Partnerships
About the presenters ,[object Object],[object Object],[object Object],Travis Campbell – Marketing Coach,  Consultant & Infusionsoft Specialist … Mini-Van Owner
“ Your Tips were Awesome! More than that, the four other Infusionsoft users in my business will be watching these tips so that I don't have to teach them!” -Kevin,  www.workcompprofessionals.com “ Your seven tips were awesome.  Thank you!”  -Jerry Rouleau “ Not only are these tips very simple to learn and take advantage of, but the amount of time that can really be saved is well worth the few minutes to attain the knowledge this short video has to offer.”  -Donny Gallegos “ WOW! This was one of the most helpful videos I have ever seen. (I even did a happy dance.)” - Linda Allen $97  Value
About This Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Poll Questions ,[object Object]
Acquisition Phase-Lead Engagement Initiate Offer something of Value Capture-everywhere Educate Set expectations Educate and Differentiate Always lead your customers  Fulfill expectations (people will be looking for it) Compel for further engagement Objective Filter for Fit Get People to Engage Offer is Available
Acquisition Phase-Lead Engagement Develop Offer something of Value (multi-media) Build database based on behavior Educate on Benefits vs. Features Answer objections early and often Social Proof Develop Lead Score Incubate Interest More towards purchase  Objective Filter for Fit Further Engage Move towards Purchase
Acquisition Phase-Lead Engagement Convert Fulfill all expectations set Highlight Need-Payoff  More social proof  Reiterate objections Ask for the sale Plan for contingencies (Up or Down or Cross) Sell complementary items Measure and tweak Objective No Objections Expectations Set Purchase is a no brainer
Retention Phase-Customer Engagement Adopt Fulfill all expectations set Resell benefits  and  features Education Training Product or Service Use Survey (not too early)? Measure and tweak Objective Eliminate Buyers Remorse Maximize Usage No Cancellations/Refunds
Retention Phase-Customer Engagement Value Fulfill all expectations set Resell Features  Education Training (Up Down Cross) sell Survey Measure and tweak (LTV) Objective Maximize Usage Customer Gets Value No Cancellations/Refunds
Retention Phase-Customer Engagement Advocate Long term care and feeding Affiliate Program Education Training (Up Down Cross Repeat) sell Survey Social Media Measure and tweak (LTV) Objective RAVING FANS!
So How Do You Do This in Infusionsoft? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Post Click Marketing: Understanding Your Visitors
Post Click Marketing: Understanding Your VisitorsPost Click Marketing: Understanding Your Visitors
Post Click Marketing: Understanding Your Visitors
Raven Tools
 
Get Creative With Your Content Strategy
Get Creative With Your Content StrategyGet Creative With Your Content Strategy
Get Creative With Your Content Strategy
James Fabin
 

Tendances (20)

First Year of Customer Success
First Year of Customer SuccessFirst Year of Customer Success
First Year of Customer Success
 
Customer Success Management
Customer Success ManagementCustomer Success Management
Customer Success Management
 
Startup Metrics
Startup MetricsStartup Metrics
Startup Metrics
 
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
 
The Key to CSM Success: User Adoption
The Key to CSM Success: User AdoptionThe Key to CSM Success: User Adoption
The Key to CSM Success: User Adoption
 
WalkMe CS, PS & Dev Team Dynamics
WalkMe CS, PS & Dev Team DynamicsWalkMe CS, PS & Dev Team Dynamics
WalkMe CS, PS & Dev Team Dynamics
 
8 Essential Usability and Conversion Optimisation Tips - How Do Future Commer...
8 Essential Usability and Conversion Optimisation Tips - How Do Future Commer...8 Essential Usability and Conversion Optimisation Tips - How Do Future Commer...
8 Essential Usability and Conversion Optimisation Tips - How Do Future Commer...
 
Driving SaaS Customer Retention with Inbound Marketing
Driving SaaS Customer Retention with Inbound MarketingDriving SaaS Customer Retention with Inbound Marketing
Driving SaaS Customer Retention with Inbound Marketing
 
Dovetail usergroup presentation: E-commerce top tips
Dovetail usergroup presentation: E-commerce top tips   Dovetail usergroup presentation: E-commerce top tips
Dovetail usergroup presentation: E-commerce top tips
 
New business breakthroughs
New business breakthroughsNew business breakthroughs
New business breakthroughs
 
Agent Adoption of Technology
Agent Adoption of TechnologyAgent Adoption of Technology
Agent Adoption of Technology
 
Post Click Marketing: Understanding Your Visitors
Post Click Marketing: Understanding Your VisitorsPost Click Marketing: Understanding Your Visitors
Post Click Marketing: Understanding Your Visitors
 
Workshop lean startup (Open workshop)
Workshop lean startup (Open workshop)Workshop lean startup (Open workshop)
Workshop lean startup (Open workshop)
 
How to build an early warning system for customer success sept192018 [aut...
How to build an early warning system for customer success     sept192018 [aut...How to build an early warning system for customer success     sept192018 [aut...
How to build an early warning system for customer success sept192018 [aut...
 
RDSummit 2018: Customer Onboarding for Scale, by Emilia D'anzica
RDSummit 2018: Customer Onboarding for Scale, by Emilia D'anzicaRDSummit 2018: Customer Onboarding for Scale, by Emilia D'anzica
RDSummit 2018: Customer Onboarding for Scale, by Emilia D'anzica
 
Get Creative With Your Content Strategy
Get Creative With Your Content StrategyGet Creative With Your Content Strategy
Get Creative With Your Content Strategy
 
How to Prompt Meaningful Engagements with Customer Benchmarking
How to Prompt Meaningful Engagements with Customer BenchmarkingHow to Prompt Meaningful Engagements with Customer Benchmarking
How to Prompt Meaningful Engagements with Customer Benchmarking
 
Start With the Customer – Using a Direct Marketing Automation Platform
Start With the Customer – Using a Direct Marketing Automation PlatformStart With the Customer – Using a Direct Marketing Automation Platform
Start With the Customer – Using a Direct Marketing Automation Platform
 
Customer Success Hiring Guide
Customer Success Hiring GuideCustomer Success Hiring Guide
Customer Success Hiring Guide
 
Putting Our Customers First presented by Unbounce at Totango Tour
Putting Our Customers First presented by Unbounce at Totango TourPutting Our Customers First presented by Unbounce at Totango Tour
Putting Our Customers First presented by Unbounce at Totango Tour
 

Similaire à How to put your biz on auto corey thomas

Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)
wedu, Inc
 
ikano_whitepaper_ceo
ikano_whitepaper_ceoikano_whitepaper_ceo
ikano_whitepaper_ceo
Barry Smith
 

Similaire à How to put your biz on auto corey thomas (20)

SalesConf - Uncovering a Treasure Trove of Sales Opportunities using Customer...
SalesConf - Uncovering a Treasure Trove of Sales Opportunities using Customer...SalesConf - Uncovering a Treasure Trove of Sales Opportunities using Customer...
SalesConf - Uncovering a Treasure Trove of Sales Opportunities using Customer...
 
Sales Assembly Line
Sales Assembly LineSales Assembly Line
Sales Assembly Line
 
Drive Revenue with a Voice of the Customer Program
Drive Revenue with a Voice of the Customer ProgramDrive Revenue with a Voice of the Customer Program
Drive Revenue with a Voice of the Customer Program
 
Generating Leads From Your Website
Generating Leads From Your WebsiteGenerating Leads From Your Website
Generating Leads From Your Website
 
Affiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works NowAffiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works Now
 
Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)
 
Bring back that loving feeling
Bring back that loving feelingBring back that loving feeling
Bring back that loving feeling
 
ikano_whitepaper_ceo
ikano_whitepaper_ceoikano_whitepaper_ceo
ikano_whitepaper_ceo
 
Convincing your CEO to invest in a loyalty programme
Convincing your CEO to invest in a loyalty programmeConvincing your CEO to invest in a loyalty programme
Convincing your CEO to invest in a loyalty programme
 
Startup Customer Acquisition - Marketing Channels for Startups
Startup Customer Acquisition - Marketing Channels for StartupsStartup Customer Acquisition - Marketing Channels for Startups
Startup Customer Acquisition - Marketing Channels for Startups
 
Duct Tape Marketing - Act/Swiftpages Seminar
Duct Tape Marketing - Act/Swiftpages SeminarDuct Tape Marketing - Act/Swiftpages Seminar
Duct Tape Marketing - Act/Swiftpages Seminar
 
Netwealth educational webinar: How a busy financial adviser can turn limited ...
Netwealth educational webinar: How a busy financial adviser can turn limited ...Netwealth educational webinar: How a busy financial adviser can turn limited ...
Netwealth educational webinar: How a busy financial adviser can turn limited ...
 
Making Online Reputation Part of Your Dealership's DNA
Making Online Reputation Part of Your Dealership's DNAMaking Online Reputation Part of Your Dealership's DNA
Making Online Reputation Part of Your Dealership's DNA
 
Quick wins to higher conversion rates
Quick wins to higher conversion rates Quick wins to higher conversion rates
Quick wins to higher conversion rates
 
Generate More Leads & Customers!
Generate More Leads & Customers!Generate More Leads & Customers!
Generate More Leads & Customers!
 
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons LearnedDemand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learned
 
Gleanster lead nurturing webinar- draft- 012411 final
Gleanster   lead nurturing webinar- draft- 012411 finalGleanster   lead nurturing webinar- draft- 012411 final
Gleanster lead nurturing webinar- draft- 012411 final
 
Jm voc 12 jan 17 ver1.0
Jm voc 12 jan 17  ver1.0Jm voc 12 jan 17  ver1.0
Jm voc 12 jan 17 ver1.0
 
Marketing Smarter In Today's Economy
Marketing Smarter In Today's EconomyMarketing Smarter In Today's Economy
Marketing Smarter In Today's Economy
 
The 15-Minute Breakdown: Is Your Brand Overleveraging CTRs & Underleveraging ...
The 15-Minute Breakdown: Is Your Brand Overleveraging CTRs & Underleveraging ...The 15-Minute Breakdown: Is Your Brand Overleveraging CTRs & Underleveraging ...
The 15-Minute Breakdown: Is Your Brand Overleveraging CTRs & Underleveraging ...
 

Plus de Infusionsoft

JJ Ramberg - Keynote
JJ Ramberg - KeynoteJJ Ramberg - Keynote
JJ Ramberg - Keynote
Infusionsoft
 
Clate Mask & Scott Martineau - Elite Forum Keynote
Clate Mask & Scott Martineau - Elite Forum Keynote Clate Mask & Scott Martineau - Elite Forum Keynote
Clate Mask & Scott Martineau - Elite Forum Keynote
Infusionsoft
 

Plus de Infusionsoft (20)

How Small Businesses Define and Achieve Success
How Small Businesses Define and Achieve SuccessHow Small Businesses Define and Achieve Success
How Small Businesses Define and Achieve Success
 
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...
 
Marketplace Overview (Infusionsoft Mastermind Webinar)
Marketplace Overview (Infusionsoft Mastermind Webinar)Marketplace Overview (Infusionsoft Mastermind Webinar)
Marketplace Overview (Infusionsoft Mastermind Webinar)
 
Alex Houg - Facebook Ads
Alex Houg - Facebook AdsAlex Houg - Facebook Ads
Alex Houg - Facebook Ads
 
Danny Iny - Copywriting
Danny Iny - CopywritingDanny Iny - Copywriting
Danny Iny - Copywriting
 
Scott Martineau - Delivering Beyond Expectation
Scott Martineau - Delivering Beyond ExpectationScott Martineau - Delivering Beyond Expectation
Scott Martineau - Delivering Beyond Expectation
 
Michael Goodman - Secrets for Converting Sales
Michael Goodman - Secrets for Converting SalesMichael Goodman - Secrets for Converting Sales
Michael Goodman - Secrets for Converting Sales
 
Dave Sherman - Stop Wasting Your Best Leads
Dave Sherman - Stop Wasting Your Best LeadsDave Sherman - Stop Wasting Your Best Leads
Dave Sherman - Stop Wasting Your Best Leads
 
Ramon Ray - Date Your Leads and Marry Your Customers
Ramon Ray - Date Your Leads and Marry Your CustomersRamon Ray - Date Your Leads and Marry Your Customers
Ramon Ray - Date Your Leads and Marry Your Customers
 
Bobby Edelman & Melissa Rein - Attract
Bobby Edelman & Melissa Rein - AttractBobby Edelman & Melissa Rein - Attract
Bobby Edelman & Melissa Rein - Attract
 
Darcy Juarez - Magnetic Marketing
Darcy Juarez - Magnetic MarketingDarcy Juarez - Magnetic Marketing
Darcy Juarez - Magnetic Marketing
 
Small Business ICON Competition 2014
Small Business ICON Competition 2014Small Business ICON Competition 2014
Small Business ICON Competition 2014
 
Small Business ICON Awards 2014
Small Business ICON Awards 2014Small Business ICON Awards 2014
Small Business ICON Awards 2014
 
JJ Ramberg - Keynote
JJ Ramberg - KeynoteJJ Ramberg - Keynote
JJ Ramberg - Keynote
 
Clate Mask & Scott Martineau - Elite Forum Keynote
Clate Mask & Scott Martineau - Elite Forum Keynote Clate Mask & Scott Martineau - Elite Forum Keynote
Clate Mask & Scott Martineau - Elite Forum Keynote
 
Mario Guerrero - Automating the Sales Cycle
Mario Guerrero - Automating the Sales CycleMario Guerrero - Automating the Sales Cycle
Mario Guerrero - Automating the Sales Cycle
 
Nadine Larder - Printer Bees
Nadine Larder - Printer BeesNadine Larder - Printer Bees
Nadine Larder - Printer Bees
 
Andy Michaels & Gonz Medina - Blue Chip
Andy Michaels & Gonz Medina - Blue Chip Andy Michaels & Gonz Medina - Blue Chip
Andy Michaels & Gonz Medina - Blue Chip
 
Tyler & Don Smith - Select Photo Graphics
Tyler & Don Smith - Select Photo GraphicsTyler & Don Smith - Select Photo Graphics
Tyler & Don Smith - Select Photo Graphics
 
Janette Gleason - Marketing = top of mind awareness
Janette Gleason - Marketing = top of mind awarenessJanette Gleason - Marketing = top of mind awareness
Janette Gleason - Marketing = top of mind awareness
 

Dernier

Dernier (20)

Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 
Buy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptxBuy Epson EcoTank L3210 Colour Printer Online.pptx
Buy Epson EcoTank L3210 Colour Printer Online.pptx
 
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová10 Differences between Sales Cloud and CPQ, Blanka Doktorová
10 Differences between Sales Cloud and CPQ, Blanka Doktorová
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 

How to put your biz on auto corey thomas

  • 1. How to Put Your Business on Autopilot Presented By: Corey Thomas and Travis Campbell
  • 2.
  • 3.
  • 4. “ Your Tips were Awesome! More than that, the four other Infusionsoft users in my business will be watching these tips so that I don't have to teach them!” -Kevin, www.workcompprofessionals.com “ Your seven tips were awesome. Thank you!” -Jerry Rouleau “ Not only are these tips very simple to learn and take advantage of, but the amount of time that can really be saved is well worth the few minutes to attain the knowledge this short video has to offer.” -Donny Gallegos “ WOW! This was one of the most helpful videos I have ever seen. (I even did a happy dance.)” - Linda Allen $97 Value
  • 5.
  • 6.
  • 7. Acquisition Phase-Lead Engagement Initiate Offer something of Value Capture-everywhere Educate Set expectations Educate and Differentiate Always lead your customers Fulfill expectations (people will be looking for it) Compel for further engagement Objective Filter for Fit Get People to Engage Offer is Available
  • 8. Acquisition Phase-Lead Engagement Develop Offer something of Value (multi-media) Build database based on behavior Educate on Benefits vs. Features Answer objections early and often Social Proof Develop Lead Score Incubate Interest More towards purchase Objective Filter for Fit Further Engage Move towards Purchase
  • 9. Acquisition Phase-Lead Engagement Convert Fulfill all expectations set Highlight Need-Payoff More social proof Reiterate objections Ask for the sale Plan for contingencies (Up or Down or Cross) Sell complementary items Measure and tweak Objective No Objections Expectations Set Purchase is a no brainer
  • 10. Retention Phase-Customer Engagement Adopt Fulfill all expectations set Resell benefits and features Education Training Product or Service Use Survey (not too early)? Measure and tweak Objective Eliminate Buyers Remorse Maximize Usage No Cancellations/Refunds
  • 11. Retention Phase-Customer Engagement Value Fulfill all expectations set Resell Features Education Training (Up Down Cross) sell Survey Measure and tweak (LTV) Objective Maximize Usage Customer Gets Value No Cancellations/Refunds
  • 12. Retention Phase-Customer Engagement Advocate Long term care and feeding Affiliate Program Education Training (Up Down Cross Repeat) sell Survey Social Media Measure and tweak (LTV) Objective RAVING FANS!
  • 13.