Lead Generation for Higher Education
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Every higher education marketing and admissions department is working to attract the best and brightest students to their university. Lead Generation for Higher Education is essential to reaching the right students for your university, and reaching your enrollment goals.
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Lead Generation for Higher Education
- 1. LEAD GENERATION FOR HIGHER EDUCATION JANUARY 7, 2015 WELCOME TO THE LEAD GENERATION
- 2. At Ingenex our goal is to delight digital users and deliver breakthrough results for our partners DEREK MEHRABAN, CEO
- 4. WHAT IS THE LEAD GENERATION?
- 5. UNDERSTANDING YOU THE CLIENT
- 8. HOW IT WORKS ATTRACT CONVERT CLOSE DELIGHT BLOG KEYWORDS SOCIAL MEDIA FORMS CALLS-TO-ACTIONS LANDING PAGES EMAIL TESTIMOINALS WORKFLOWS UPSELL SOCIAL MONITOR SMART CONTENT STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
- 9. SOCIAL BLOG EMAIL Direct Mail 0 Customers 15 KEYWORDS 4 Vists 0 Contacts 0 Customers 2 WORKFLOWS 903 Total Started 0 Joined Goal List 0% Conversion Rate 4 SMART CTA’S 132 CTA Visits 9 CTA Clicks 0 Submissions SUBTIE Social Media Landing PageBlog Social Media Direct Mail Email #1 CONFLICT LANDING PAGE WWW WEBSITE ?CORE CONTENTPAID SOCIAL $ $ PAID SEARCH ELEMENTS OF INBOUND MARKETING CAMPAIGN
- 10. PURCHASING DESIGN TIME LEVELOFINFLUENCE DISCOVER CONSIDERATION SELECTION 1 2 3 4 5 6
- 11. HOW LEAD GENERATION FOR HIGHER EDUCATION WORKS?
- 12. THE PLAYERS
- 13. TODAY’S STUDENTS
- 14. UNIVERSITY MARKETING & RECRUITMENT ALL STARS
- 15. MEET THE LEAD GENERATION TEAM DEREK MEHRABAN ANDREA KELLY JORDAN ECKSTEIN BEN JESSUP JOHN WRIGHT COURTNEY MORROW ALLISON LOEHR
- 16. PARENTS, TEACHERS, AND OTHER INFLUENCES
- 17. THE PROBLEM •Highly competitive market - many universities competing for students •Enrollment numbers are trending down nationally •Need the best quality students, and best fit for your school •It’s a digital world. Your online must supplement traditional ! ! ! !
- 18. THE OFFER •You already have great content students want ! •Convert them to digital download offers •You can create a series of offers •Different offers for different personas ! !
- 19. THE LANDING PAGE •No Navigation •Easy to Follow Path to Conversion •Clear Benefit to Download •Minimum Info to Acquire Lead ! ! ! ! !
- 20. BLOG POSTS •A Blog is Key to Your Success •Regular blogging, compelling images, CTA’s per post •Blogs provide valuable content, SEO Benefit, and links to offers •Suggest 3-4 blog posts per core offer over time ! !
- 21. EMAIL MARKETING •Email marketing can drive traffic to your offers •Drive traffic to blog posts via email •Always encourage a click to read more •Email is the ultimate nurturing tool ! !
- 22. SOCIAL MEDIA MARKETING •Share your blog posts on social networks •What social networks are best? •Use tools like Snapchat or Instagram to reach younger crowd •Social drives leads, but also retention tool !
- 23. PAID SEARCH/SOCIAL •Organic search is 1/2 the battle but paid brings traffic •High CPC in educational marketing easily over $10 - $20 per click •Low CTR on general keywords - Under 1% •Paid social often a good way to reach targeted audience !
- 24. ANALYTICS & MEASUREMENT •Track the entire process - Cost per Lead, Cost per New Student •Learn what offers convert better •Dump the losers, spend on the winners •Build, test, and refine always !
- 25. RESULTS OF SUCCESSFUL LEAD GENERATION Full Classrooms Happy Marketing Teams Capital Growth
- 26. LEAD GENERATION FOR HIGHER EDUCATION WORKS
- 27. ALL IT TAKES IS… 1. A Great Product 2. Smart In House Team 3. Talented Agency Partner
- 28. THANK YOU Derek Mehraban @mehraban or @ingenex facebook.com/ingenex http://ingenexdigital.com ! http://go.ingenexdigital.com/lead-generation-tips For more Lead Generation tips download our guide