@LisaAtLightFair: Social Media Marketing Case Study

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Ingenex Digital Marketing increased OSRAM Opto Semiconductors, a producer of eco-friendly LED lights, presence at the 2012 LIGHTFAIR International trade show using an engaging, visually appealing character, @LisaAtLightfair, which trade show attendees could interact with at LIGHTFAIR and online.

Business Technologie Design

LIGHTFAIR International 2012
@LisaAtLightfair

LIGHTFAIR 2012 is one of the
lighting industry’s most important
annual trade shows, and OSRAM
Opto Semiconductors wanted to
engage their customers and
create buzz around their
products. Ingenex Digital
Marketing embarked on a Twitter
campaign designed to accomplish
this through the creation of a
personable character, Lisa At
Lightfair, who encouraged and
motivated trafﬁc to the OSRAM
booth in anticipation of
contortionist performances
promoting OSLON Square.

4 Videos
275 Tweets
90 Flickr Photos
1 Storify
1 Press Release

Video Views
535 @LisaAtLightfair
139 LIGHTFAIR 2012
435 OSRAM Booth Tour
326 LIGHTFAIR 2012 Preview

Twitter Statistics
56 Mentions
32 @Replies
22 Retweets
12 Retweets from Newsworthy Users

Lisa At Lightfair got
retweets from:
• Lira Luis, the LIGHTFAIR
Symposia speaker
• LED Light and Power
• Architect Magazine
• Fremont Street, the Las Vegas
Landmark
• Rick Regan, a CREE salesman
who initiated a Twitter
contest, which
@LisaAtLightfair won

132 Storify Views
1, 433 PRLeap.com Views
A press release about Lisa At Lightfair’s
contortionist act was posted on prominant
websites such as CBS Money Watch, Houston
Chronicle, Boston.com, Travel Weekly and
International Business Times.

Ingenex Achieved:
•A a high level of engagement with Twitter users at
LIGHTFAIR
•Successful distribution of videos produced for
@LisaAtLightfair
•Great trafﬁc to the @LisaAtLightfair Storify page
•Phenomenal syndication of the @LisaAtLightfair press
release and exposure in many national publications

By creating an engaging character for web audiences to
interact with, Ingenex was able to boost the proﬁle of
OSRAM Opto Semiconductor’s presentation at the 2012
LIGHTFAIR International and encourage positive
conversation with LIGHTFAIR attendees.

Visit OSRAM Opto Semiconductors:
http://ledlight.osram-os.com/
http://twitter.com/LisaAtLightfair
http://ingenexdigital.com

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@LisaAtLightFair: Social Media Marketing Case Study

1. LIGHTFAIR International 2012 @LisaAtLightfair

2. LIGHTFAIR 2012 is one of the lighting industry’s most important annual trade shows, and OSRAM Opto Semiconductors wanted to engage their customers and create buzz around their products. Ingenex Digital Marketing embarked on a Twitter campaign designed to accomplish this through the creation of a personable character, Lisa At Lightfair, who encouraged and motivated trafﬁc to the OSRAM booth in anticipation of contortionist performances promoting OSLON Square.

3. 4 Videos 275 Tweets 90 Flickr Photos 1 Storify 1 Press Release

4. Video Views 535 @LisaAtLightfair 139 LIGHTFAIR 2012 435 OSRAM Booth Tour 326 LIGHTFAIR 2012 Preview

5. Twitter Statistics 56 Mentions 32 @Replies 22 Retweets 12 Retweets from Newsworthy Users

6. Lisa At Lightfair got retweets from: • Lira Luis, the LIGHTFAIR Symposia speaker • LED Light and Power • Architect Magazine • Fremont Street, the Las Vegas Landmark • Rick Regan, a CREE salesman who initiated a Twitter contest, which @LisaAtLightfair won

7. 132 Storify Views 1, 433 PRLeap.com Views A press release about Lisa At Lightfair’s contortionist act was posted on prominant websites such as CBS Money Watch, Houston Chronicle, Boston.com, Travel Weekly and International Business Times.

8. Ingenex Achieved: •A a high level of engagement with Twitter users at LIGHTFAIR •Successful distribution of videos produced for @LisaAtLightfair •Great trafﬁc to the @LisaAtLightfair Storify page •Phenomenal syndication of the @LisaAtLightfair press release and exposure in many national publications

9. By creating an engaging character for web audiences to interact with, Ingenex was able to boost the proﬁle of OSRAM Opto Semiconductor’s presentation at the 2012 LIGHTFAIR International and encourage positive conversation with LIGHTFAIR attendees. Visit OSRAM Opto Semiconductors: http://ledlight.osram-os.com/ http://twitter.com/LisaAtLightfair http://ingenexdigital.com

@LisaAtLightFair: Social Media Marketing Case Study

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