'Social Reading' and the Power of your Network

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Know your business partner better by reading his or her social media profiles. Discover the power of your network in the social selling process. Presentation by InspiRei @The Sales Summit 2016 #TSS16

Business

Ingrid De Cooman @ InspiRei
WerkPlezierCoach
_______________

INSPIRATION DRIVEN
DISCIPLINE DRIVEN
INTROVERTED
EXTRAVERTED
Adaptable Flexible Spontaneous
SociableDemonstrativeTakesCharge
Reliable Structured Purposeful
ObservingMeasuredIntimate

“How can I help You?”
_______________________

Result:
+ 301 fans in 2 weeks
Cost: 0€ !
600 648
666 696
790
489

Business & Emotions?
_______________________

Limbic system:
Feelings - Trust - Loyalty
Neocortex:
Features - Facts - Benefits

“The goal of business is to do business with people
who believe what you believe” – Simon Sinek

It’s all in your
_______________________

Human (-) relationships
_______________________

1. Google
2. Picture
3. Summary Linkedin

1. Google
2. Picture
3. Summary Linkedin
4. Posts/likes/
retweets

1. Google
2. Picture
3. Summary Linkedin
4. Posts/likes/retweets
5. Groups

1. Google
2. Picture
3. Summary Linkedin
4. Posts/likes/retweets
5. Groups
6. Recommendations

1. Google
2. Picture
3. Summary Linkedin
4. Posts/likes/retweets
5. Groups
6. Recommendations
7. Sharing/comments

1. Google
2. Picture
3. Summary
4. Posts/likes/comments
5. Groups
6. Recommendations
7. Sharing/comments
8. Connections in common

1. Google
2. Picture
3. Summary Linkedin
4. Posts/likes/comments
5. Groups
6. Recommendations
7. Sharing/retweets
8. Connections in common
9. Job/Sector

1. Google
2. Picture
3. Summary Linkedin
4. Posts/likes/comments
5. Groups
6. Recommendations
7. Sharing/retweets
8. Connections in common
9. Job/Sector
10. Small talk/storytelling

Now you can start
engaging conversations

How does
YOUR
Personal Branding
look like?

_______________
0474 475 805
How can I help you?
Ingrid De Cooman – WerkPlezierCoach @ InspiRei
ingrid@inspirei.be IngridDeCooman
www.InspiRei.be
Ingrid De Cooman
InspiRei

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'Social Reading' and the Power of your Network

1. Succesful negotiations through ‘social reading’ your business partner The Sales Summit 2016 – 25/02/2016 Ingrid De Cooman - InspiRei

4. Social Selling _______________________

5. From online _______________________

6. to offline _______________________

8. Ingrid De Cooman @ InspiRei WerkPlezierCoach _______________

9. People _______________________

10.

11. INSPIRATION DRIVEN DISCIPLINE DRIVEN INTROVERTED EXTRAVERTED Adaptable Flexible Spontaneous SociableDemonstrativeTakesCharge Reliable Structured Purposeful ObservingMeasuredIntimate

12.

13. “How can I help You?” _______________________

14. What is the power of a social network?

15. Experiment

16. The request #fans on 11-02-2016: 489

17. The Results

18. INSPIRATION DRIVEN DISCIPLINE DRIVEN INTROVERTED EXTRAVERTED Adaptable Flexible Spontaneous SociableDemonstrativeTakesCharge Reliable Structured Purposeful ObservingMeasuredIntimate Nope! – Spam! – Principles! Yes! - Done! – With pleasure! No reaction

19. Result: + 301 fans in 2 weeks Cost: 0€ ! 600 648 666 696 790 489

20. Business & Emotions? _______________________

21.

22. Limbic system: Feelings - Trust - Loyalty Neocortex: Features - Facts - Benefits

23. 20-02-2016 24-02-2016

24. “The goal of business is to do business with people who believe what you believe” – Simon Sinek

25. It’s all in your _______________________

26. Your network becomes your pipeline!

27. Find the right connection

28. Human (-) relationships _______________________

29.

30. Social Reading in 10 steps

31. 1. Google

32. 1. Google 2. Picture

33. 1. Google 2. Picture 3. Summary Linkedin

34. 1. Google 2. Picture 3. Summary Linkedin 4. Posts/likes/ retweets

35. 1. Google 2. Picture 3. Summary Linkedin 4. Posts/likes/retweets 5. Groups

36. 1. Google 2. Picture 3. Summary Linkedin 4. Posts/likes/retweets 5. Groups 6. Recommendations

37. 1. Google 2. Picture 3. Summary Linkedin 4. Posts/likes/retweets 5. Groups 6. Recommendations 7. Sharing/comments

38. 1. Google 2. Picture 3. Summary 4. Posts/likes/comments 5. Groups 6. Recommendations 7. Sharing/comments 8. Connections in common

39. 1. Google 2. Picture 3. Summary Linkedin 4. Posts/likes/comments 5. Groups 6. Recommendations 7. Sharing/retweets 8. Connections in common 9. Job/Sector

40. 1. Google 2. Picture 3. Summary Linkedin 4. Posts/likes/comments 5. Groups 6. Recommendations 7. Sharing/retweets 8. Connections in common 9. Job/Sector 10. Small talk/storytelling

41. Now you can start engaging conversations

42. How does YOUR Personal Branding look like?

43. _______________ 0474 475 805 How can I help you? Ingrid De Cooman – WerkPlezierCoach @ InspiRei ingrid@inspirei.be IngridDeCooman www.InspiRei.be Ingrid De Cooman InspiRei