Personal Information
Entreprise/Lieu de travail
Barcelona Spain
Profession
Marketing Professor
Secteur d’activité
Education
À propos
I teach sales & marketing at IESE Business School. I have a PhD in Consumer Behavior from the UCLA Anderson School of Management. I do research on how consumers evaluate and buy experiences (as opposed to tangible objects). I consult with companies on issues related to sales and marketing.
Mots-clés
marketing
content marketing
social media marketing
marketing de contenidos
plan de marketing
marketing plan
targeting
market segmentation
market orientiation
odontología
dentistry
tendencias consumo
comercio local
hoteles
turismo
experiencias
business challenges
big data
internationalization
business
customer experience
marketing colegios escuelas educativo
Tout plus
- Présentations
- Documents
- Infographies