1. Mobile Internet
Vienna, October 2008
j.pollmann@momac.net
www.momac.net

2. The mobile internet market
 The mobile internet market shows strong growth:
- the operator’s walled gardens are coming down
- relevant services and applications enter the market
- in addition to smart phones, mobile internet devices are
entering the market (iPhone, Google Android, N96) 3G
networks are being rolled out
- 3G phone adoption is gaining momentum
- marketing is seeding user interest for mobile internet
- flat-rate data plans are becoming mainstream
 Mobile internet usage will triple by the end of 2013 (Forrester
2008)

3. Mobile internet growth
Source: Jupiter

4. Mobile internet growth
Source: Jupiter

5. Mobile advertising on the rise
Source: Jupiter

6. MoMac in short
 Founded in 2001
 Based in The Netherlands, UK, France
 Further activities in
- Germany
- Switzerland
- Belgium
- Ireland
- South-Africa
 App. 40 employees
 575 websites operational
 50 million pageviews p.m.
 250,000 transactions p.m.

7. MoMac: bringing the internet to mobile
 Momac’s full-range end-to-end mobile publishing suite ‘GoMedia’
enables media companies to create rich-media mobile sites
 GoMedia automatically optimises content and functionality to all
handset models currently in the market; regular phones,
smartphones and PDA's. The platform offers seamless billing
integration, on- and off-portal
 GoMedia gives (editorial) professionals complete control over
their mobile Internet activities; GoMedia is a fully web-based
solution

8. Some of MoMac customers:

9. GoMedia

10. News brands on mobile…

12. Sports

13. My topic for today… is it a different medium?

14. Web and mobile have different dynamics…

15. For example…

16. And more change upcoming…

17. Mobile and web converge differently with other media
 http://news.cnet.com/8301-13953_3-9961900-80.html

18. One more thing… manage the crucial growth moments
Groei van mobiele be zo ek ers
500 van We er, Verk eer en Nieuws
400
% groei
t.o.v. jan 2007
Nieuw s
300
+269 %
200
Verkeer
100
+58 %
Weer
Feb- 08
0
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07 Jan-08
+27 %
Mar-08
-100
jan 07
feb 07
mrt 07
apr 07
mei 07
jun 07
jul 07
aug 07
sep 07
okt 07
nov 07
dec 07
jan 08
feb 08
mrt 08
Verkeer 0
-25
-2 87
135 175
88
44
38
44
61
71
61
47 58
Weer
0 2 5 9 12
16
18
35
33 31
30 29
27
Ni uws
e 0 -2
1
13 29
33
37
45
71 131
191
461 351
263
269