As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.

1. BTS Consumer Shopping Trends for 2015
Top Channels for BTS Shopping in 2015
How Consumers Use Smartphones for BTS Shopping
Back to School
(BTS) Shopping
Goes Mobile
in the U.K
STORE
$
22%�
Plan to spend much
more during BTS than
during Holiday season
58%�
Plan to spend at-least
$100 more on BTS this
year compared to last year
58%�
Begin shopping
3+ weeks before
school starts
20%�
Plan to shop at Department
Stores, the top BTS shopping
destination
64%�
plan to buy
clothing
and shoes
How Mobile Ads Influence BTS Shoppers
expect to purchase
on mobile
expect to discover
something new
expect to purchase
in-store
expect help
finding
something
nearby
expect to discover
the best deals
44%�
41%�
36%�
35%�
32%�
Source: The Role of Mobile & its Influence on Back to School Shopping , UK, N=220 respondents
Laptop/PC
18%�
Mobile/Smartphone
20%�
Connected Device
5%�
In-Store
Other
1%�
44%�
Tablet
1 1%
Spcecial Deals
& Promotions
50%�
Store Hours
& Directions
47%�
General Tips
& Information
44%
Ads with special
deals & promotions
47%�
Ads targeted
to BTS searches
45%�
Ads with new
products/services
36%�
Insights July 2015
Mobile Content Consumers Value While Researching Products
Mobile Ad Content Consumers Value While Shopping
Use apps to research
and compare prices
53%
Compare Prices
Purchase products
47%�
How Consumers Use Smartphones While In Store
Compare products
and prices
27%�
Use a payment
application to pay
for purchases
28%�Look for
offers and
mobile coupons
29%�
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50%
$