Brazil remained the top app destination in Latin America in 2015. Games and social apps were the most popular categories, together making up 88% of installs. Colombia had the highest cost per install premium for iOS over Android apps, at 7 times more expensive, making it an expensive market for iOS developers.

1. THE STATE OF
APP DOWNLOADS &
MONETIZATION LATAM - 2015
Insights
BRAZIL CONTINUED TO RANK AS THE #1 APP DESTINATION IN LATIN AMERICA
Top 5 app destinations in LATAM
GAMES AND SOCIAL APPS WERE POPULAR IN LATIN AMERICA
COLOMBIA WAS AN EXPENSIVE iOS
MARKET FOR DEVELOPERS IN 2015
CPI premium - iOS over Android
% share of installs by country
Games 70%
Social &
Communication
18%
8%Entertainment
Business 1%
Technology 3%
Technology
ios premium = ios CPI - android CPI
x= cost of an android app install
SOCIAL & COMMUNICATION APPS
REMAINED POPULAR ACROSS MOST
LATIN AMERICAN COUNTRIES
Share of Social & Communication app installs across top 10
app destinations
Costa
Rica
VenezuelaBrazil ChileColombia
7x
3x
1x 1x
-0.5x
iOSPremium
52%
Colombia Brazil Argentina Venezuela
21%
7% 5%
Chile
6%
Brazil
75%
13%
Costa Rica
2%
Colombia
1%
Venezuela
Honduras
2%
22
Business
16Games
30
Social &
Communication
54
Entertainment
50
Social & Communication share of installs
Share of app categories 2015 CPI Index across category
Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi
Share of app installs 2015 CPI Index