This infographic captures the trends and patterns in the mobile app world of North America as witnessed on our network for the period of Q3-2015.

1. USA continues to rank as the #1 app download destination in North America
Top 4 app destinations in NA
CPI premium - iOS over Android
% share of installs by country
62%
puerto rico
canada
mexico
3%
1%
USA
95%
2%
THE STATE OF
APP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
NA / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
mexico USA
Gaming others Gaming ranking in the country
canada mexico entertainmentsocial & communicationshopping & lifestyelgames travelcanadaUSA
-0.03x 0.1x -0.2x
game
-60%
118%
64%
entertainment 14%
social & communication
8%travel
8%
1
96%
1
92%
1
-29%
-43%
US commands the least premium for iOS
installs
Gaming is the leading category of app
installs in North America
Travel and m-Commerce category grew by
over 100% to Rank #3 in Q3
With the holiday season upon us, the Q3 CPIs
for Travel shot up across Android and iOS
Share and Rank of Gaming app installs in North America
51%shopping & lifestyel 2%
iOSPremium
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