With little more than an idea, a microphone and a computer, your organisation can have its own radio station. Anyone with broadband can have their own radio channel and anyone online can hear your broadcast. In this seminar, creative content communications company Inner Ear's co-founding director Dougal Perman discusses the benefits and explains how to get started with live streaming, podcasting and distributing online content. This presentation accompanies a seminar Dougal delivered at the Good, Better, Best event promoted by Third Sector Labs for charities. http://thirdsectorlab.co.uk http://www.innerear.co.uk

1. Start Your Own
Internet Radio Station
How to broadcast yourself online by Inner Ear

3. Inner Ear: established October 2000
Launched Radio Magnetic in March 2001

4. Inner Ear: Creative Content Communication
Live Streaming
Content Creation
Community Management
Music Supervision

5. Radio Magnetic
Alternative music internet radio
Creative Projects
Walking Heads
Streetwise audio walking tours

8. Pioneered use of streaming media
to broadcast entertainment content
From our studio and on location

9. Internet Radio: In The Field
Subjects perform
on location
Content captured
in the field
Recordings are
transferred to a laptop
Files are uploaded to
an FTP server

10. Internet Radio: In The Studio
Files are
downloaded
Recordings are
edited and mixed...
… and used as feature
packages in programmes
Output is encoded
in the studio
And live
streamed

11. Internet Radio: Home Listening
Broadcast received as
streamed audio
By listeners’
computers anywhere
Played out through
their speakers
So sessions recorded
in the field are heard

12. Idea
Microphone
Computer
Connection

13. Recording
USB
Microphone
Smartphone
Recorder App
Handheld
Recorder

14. Editing & Production
Editing app Audacity: audacity.sourceforge.net
Online editor Soundnation: soundation.com/studio
Online music production Audiotool: audiotool.com

15. Distribution Platforms
Mixcloud
Soundcloud
Audioboo

16. Live Streaming
Livestream
uStream
StageIt

17. Promotion
Stats Feedburner: feedburner.google.com
RSS & Podcast Directories:
apple.com/uk/itunes/podcasts/creatorfaq.html
stitcher.com/content-providers
podcastalley.com

18. Inner Ear
Creative Content Communication
@innerearuk
innerear.co.uk
vimeo.com/innereartv
slideshare.net/innerear
@radiomagnetic
radiomagnetic.com
mixcloud.com/radiomagnetic
new.livestream.com/radiomagnetic
dougal@innerear.co.uk
0141 226 8808