Presented on October 20, 2011 for the InnoTech Austin eMarketing Summit. All rights reserved.

1. Advanced Social Media
Strategies
Build Brand, Create Customers and
Energize Evangelists
Presented by:
Kent Lewis (@KentLewis)
President & Founder
Anvil Media, Inc.
503.260.6700
kent@anvilmediainc.com

2. About Anvil Media
Anvil Media, Inc. is digital marketing agency specializing in search engine marketing
services, including search engine optimization, pay-per-click management, online
reputation management, mobile & social media marketing services.

3. Agenda
Social Media Strategies Recap
Platform Updates
Facebook
Twitter
LinkedIn
Google+
YouTube
SlideShare
Quora
Foursquare
Resources & Q&A

4. Benefits of Social Media
Gain industry and constituent insights
Provide affordable customer service
Create or extend brand awareness
Build community & thought leadership
Generate measurable top line revenue

5. Social Media Success Factors
Relevance
Value
Commitment
Honesty
Transparency

6. Social Media: E=MC2 Strategy
(E) = Engagement & Empowerment
(M) = Monitoring & Measurement
(C) = Connect, Create, Communicate & Collaborate

7. Facebook: Lion Brand
 R&D (Polls)
 Contests & promotion
 Tools: Wildfire & NorthSocial

8. Facebook: gDiapers
 Targeted advertising
 Engagement up 156%
 Revenue up 222%

9. Facebook: Intel
 Customized interface
 Embedded & linked videos
 Deals tab promotes sales

10. Twitter: Cox
 Customer service
 Dedicated team
 Tool: Parature

11. Twitter: Hotel Max
 Sales & support strategy
 2x SoMe Award winner
 Tool: HootSuite

12. Twitter: TNC
 Promoted Tweets
 Promoted Trends
 Promoted Profiles

13. LinkedIn: Axway
 Targeted ads
 25% conversion rate
 Lowest CPA ever

14. LinkedIn: Formic Media
 Services tab w/ API
 New Company status updates
 Request recommendations

15. LinkedIn: Dell
 Product & Service Spotlight
 Embedded YouTube video
 101 recommendations

16. Google+: Facebook Killer?
 Create & join Circles & Hangouts
 Business profiles rolling out
 Higher SEO-value

17. YouTube: Insight Schools
 InVideo Ad Placements
 375% better CTR than display
 View-through conversions 2x

18. YouTube: Diane Morgan
 “How To” thought leadership
 Embed videos on website
 Increases book sales

19. YouTube: Cisco
 Customized channel
 Extensive content & engagement
 Integration with Twitter & Facebook

20. SlideShare: Formic Media
 Create & optimize profile
 Upload & optimize slides
 Utilize for research & sales

21. Quora: Q&A
 Ask & answer questions
 Syndicate to blog & Twitter
 Secure Best Answers
 Alternatives: Focus, LinkedIn

22. Foursquare: Check-in/LBS
 Claim listing & ad Specials
 Monitor tips & reward Mayor
 Consider News Page & Badge
 New NFC feature rolling out

23. Summary
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational “thought leadership” content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners

24. Resources
Links
Mobile Marketing Association
eBoogie (list of mobile-friendly websites)
Google On Designing Mobile Friendly Websites
11 Excellent Solutions for Making Your Website Mobile Friendly
Mobile Gaming Insights and Statistics
Articles
Mobilizing for 2011 With a Mobile Marketing Strategy
5 Reasons for Brands not to Outsource Social Media Marketing
Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Media
6 Social Media Platforms At-a-Glance
Whitepapers
The Marketer’s Guide to Location-Based Social Networking
The Marketer’s Guide to Optimizing Your Web Content for Search Engines
The Advanced Guide to Pay-Per-Click (PPC) Marketing
The Marketer’s Guide to Getting Started with Social Media Marketing

25. Q&A & Next Steps
Read Anvil’s blog, articles & white papers
Subscribe to our newsletter or follow us on Twitter
Contact us with questions about mobile marketing
Kent Lewis President
Anvil Media, Inc.
310 NE Failing Street
Portland, OR 97212
O: 503.595.6050 x223
M: 503.260.6700
kent@anvilmediainc.com
Twitter & Skype: @kentjlewis
LinkedIn: kentlewis