This presentation summarizes McLuhan's work and applies it to an understanding of the past, present and future.

1. The Wave of the Future Understanding the Present Paul Schumann Glocal Vantage Inc.

4. Marshall McLuhan Glocal Vantage Inc. 1911 - 1980

5. The Wave Glocal Vantage Inc. Hokusai … the wave of the future…the wave of the future…the wave of the future…the wave of the future… Attributed to Howard Hughes in “The Aviator”

11. Technology Glocal Vantage Inc.

13. Senses Glocal Vantage Inc. Hearing Sight Smell Taste Touch Human

14. Homunculus Glocal Vantage Inc. Source: www.visualsunlimited.com Homunculus model showing what the human body might look if proportioned to the extent of sensory areas of the brain.

16. Cycle of Change Glocal Vantage Inc. We invent a new media technology The new media technology alters our sense ratios The altered sense ratio alters our perception The altered perception changes the way we think With a new way of thinking we create new models of reality New models of reality give rise to new inventions We shape our tools and tools shape us. McLuhan

18. Five Epochs of Communication Glocal Vantage Inc. Primitive Tribal Literate Proto Literate Post Literate 160,000 bce 4,000 bce 2,000 bce 1850 ce

21. Perspective Space Glocal Vantage Inc.

25. Standing Waves Glocal Vantage Inc.

26. Spontaneous Standing Wave Patterns Glocal Vantage Inc.

30. The Wave Glocal Vantage Inc. Hokusai … the wave of the future…the wave of the future…the wave of the future…the wave of the future… Attributed to Howard Hughes in “The Aviator”

36. Glocal Vantage Inc. This work is licensed under the Creative Commons Attribution-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Attribution to Paul Schumann, Glocal Vantage, Inc., www.glocalvantage.com.