3. Which company can cope
with that?
• 3.5 Billion years of Research and
Development
• 20 Million Species
• No Waste
• Ecologically sound ideas
• Nature breeds solutions conducive to
life
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4. Would nature
develop a
concept like
the wheel?
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5. Facts and Figures
• 96% of waste left over
• what would nature do about it?
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8. Biomimicry
• Studies vital structures
– A fresh way to look for a greener way of
thinking
• conscious emulation of life´s genius
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9. Current Understanding of
Making a New Product
Innovation
• Heat, Beat and Treat
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10. Basic Principles of Nature
• Adaptation-Nature adapts
• Assimilation- Nature turns life into a
system
• Analogy- Nature copies nature
• Sustainability- Nature does not waste
materials
• Information: Nature adds
information to matter
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11. What should we ask?
• How do we redesign?
• How do we get rid of waste?
• How could we use energy much more
effectively?
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15. 280 people gathered
• 16 Project Groups built
• some big successes
– Low Energy Housing Project rollout in
1998
– Regional Brand established in 1999
– Energy Learning Path in 1999
• some of the early projects still alive
and kicking
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16. ZERI
• build a zero emission environment in
a brewery
• How much fresh water do we usually
need to brew one liter of good beer?
• A)15 B)25 C)40
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17. Yes you are right
• Conventionally you need 40 liter to
brew one liter of beer
• What did the ZERI people come up
with?
• 1 liter of fresh water for one liter of
beer!
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18. What did they change?
• The brewery uses waste to cultivate
shiitake mushrooms ab
• They use excess energy from the
brewing process to heat up the
bakery
• The bakery produces fine bread with
the leftovers of the brewing process
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19. Breaking New
Ground by
strolling
around
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22. Naturally triggered
outcome
• Inner Game Walk: approaching your
target while walking
• Task during walk: open your senses
wide
• Be receptive toward whatever you
encounter
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23. Tree
• Inspired by the bark of a tree
– Build a lightweight motor block
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24. The Boomerang
experiment
• Teaching how to recognize changes
• Learning to cope with technical
challenges on a new level
• Understanding the lessons of Nature
• Paradigm Shift
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29. Executive Point of View
• Natural Design
• cost efficiency
• Marketing
• revenue
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30. Prosumer
• LOHAS
– Living Style of Health and Sustainability
– Not only a Living Style but a new class
of ecologically conscious people
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31. BAWB-STUDY
• Business as an Agent of World
Benefit
• Case Western University
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32. Do you see a new horizon?
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