1. Barcelona
Urban Lab
Barcelona
Open
to
Business,
Open
to
Innova3on
4 – Developing Service and Business
Chile , October 2014

2. Barcelona Urban Lab
CLIENT/TARGETS
&
BENEFITS:
Benefits
for
the
different
targets
Haga clic para modificar el estilo
de título del patrón
1. Ci3zens:
A
Barcelona
experience:
Urban
Lab
Benefits
More
and
be*er
products
and
solu1ons
for
be*er
municipal
services.
2. Businesses:
Real-­‐life
tes1ng
space
for
easier
market
access.
Learn,
shorten
1me
to
market
and
increase
their
compe11veness.
3. Science
and
Technology
:
It’s
a
powerful
tool
for
technology
transfer,
both
locally
and
interna1onally.
4. Public
administra3on:
Facilitate
the
introduc1on
of
new
solu1ons.
Innova1on
as
a
brand
related
to
Barcelona.
Transparency
and
efficiency
in
public
procurement.

3. Haga clic para modificar el estilo
de título del patrón Feedback
to
requesters
Entry
web
Technical
Innova1on
Commi*ee
•
Basic
criteria
•
Circumstan1al
criteria
Find
stakeholders
and
places
to
test
de
pilot
proposal
Contact
with
stakeholders
and
planifica1on
Public
presenta1on
of
the
pilot
project
Supervision
&
Management
Implementa1on
of
the
pilot
project
Presenta1on
of
the
pilot
project
results
Memory
document
Public
presenta1on
of
the
results
to
press
Anual
For
every
project
Monthly
City
Council
Municipal
affected
area
City
Council
Time
MOU
Pilot
Ques1onnaire
Ques1onnaire
MOU
A
Barcelona
experience:
Urban
Lab
Methodology
Formaliza1on
Evalua1on
Cer1fica1on
Communica1on
Barcelona Urban Lab
The
Barcelona
Urban
Lab:
Proces
&
Partners
Leader
Taula
Ulab:
Who
are
the
members?
REVISION CONTINUA

4. 4
Barcelona Urban Lab
PROFIT
&
LOST
BCN Urban Lab doesn’t have no a strong Business Model
TIP: Do it! And look for external Support and external reconigtion
-­‐
Stagiere
-­‐
European
projects
-­‐
Notoriety
(press,
media,
…)
TIP: Need to be scalable. Long term vision.
Public vs Private (Start-up)

5. 5
Barcelona Urban Lab
RESULTS
TIP: Focus on impact (KPI)
TIP: And communicate the results (for companies, for City
Council, for the project itself. (MARKETING)
http://www.bcn.cat/urbanlab
See promotional video and testimonies in
http://youtu.be/GjCDiMIRRo4

6. EVOLUTION....keep improving
From 22@ Urban lab to Barcelona Urban Lab and now, The Mobile World Lab
6
22@Urban
Lab
http://www.bcn.cat/urbanlab
http://www.mobileworldlab.eu/
info@mobileworldlab.eu - info@barkeno.biz –
+34. 930.130.087 - +34. 675.786.852