1. Artistic Research,
Critical Design & Social Innovation
Frank Kresin
Research Director
@kresin / frank@waag.org

2. Developing Services & Business

3. Outcomes

4. Activities & Services
• Linking arts, science, technology & society
in research programmes
• Human centered product development
• Facilitating innovation processes
• Consultancy, workshops & brainstorms
• Visualizations, demonstrators & prototypes
• Incubating products
• Organizing events &
competitions
• Academy programme

5. Users as Designers

6. Cost structure
www.businessmodelgeneration.com
Workshops
Revenue streams
Key
activities
Key resources
Key
partners
Value
proposition
Costumer
relationships
Costumer
segments
Channels
Artistic
Research
Government
Critical
Design
Companies
(small/large)
Creative
Industries
Fund
Research
Funding
Social
Innovation
Assignments
Human
Talent
Lab
Infrastructure
Travel,
Expenses, ..
Funding
Agencies
one-to-one
contact
Designers
Programmers
Domain
Experts
website
Presentations
Peers
Knowledge
Institutes
Cities
RD
Facilitations
Academy
Individuals /
Groups
Civil Society
City of
Amsterdam
Products
Services
Knowledge
Human
Centered:

7. Income structure

8. Delivering to the Real World

9. Corporate Structure
Waag
Group
Waag
Society
Waag
Products
FairPhone
Seven
Scenes
CitySDK
Story Table
CultureGrid

10. Creative Research

12. Labyrinth Psychotica
Jennifer Kanary: http://www.labyrinthpsychotica.org/

13. Bodyguard

14. Fairphone

15. Books

16. Fablab Amsterdam

17. Sint Antoniesbreestraat 69
1011 HB Amsterdam
waag.org
Frank Kresin
frank@waag.org
@kresin

18. Design Rules for Smarter Cities
• Your citizens know more than you.
• Prototype early and fast, engage the stakeholders, iterate quickly and be
prepared to start all over.
• Embrace self-organisation and civic initiative, but help to make the results
sustainable and scalable.
• Know what you are talking about in the face of technology. Never rely on
consultants that will sell you more consultancy, not solutions.
• Have binding decisions made at the lowest level possible and actively preach
self-governance.
• Favour loosely coupled, smaller systems over monoliths and mastodons, and
use peer-defined standards to glue together the parts. Small systems tend to fail
sometimes; large systems fail for sure.
• To raise and deserve trust, build systems based on data reciprocity and
transparency.
• Reuse existing parts and design your additions for reuse, adding to the public
domain and thereby strengthening its capacity to act and learn.
http://waag.org/nl/blog/design-rules-smarter-cities