1. XTC ScopePrivate label 201124 januari 2011

2. XTC World Innovation Supportedby a network of local shoppers/ reporters in 43 countriesInnovation partner of SIAL EU/ASIAInnovationintelligence services productsXTC Acces, XTC Alert me, XTC ExpertInnovation Panorama ReportsFoodInnovation Labs Whatdevides XTC scan otherinnovation data bases:Database and reports containproducts that introduce both new characteristics and potential benefits to consumers

3. XTC world innovation Trends Tree

8. Variety of sense trend

10. Variety of sense trend

11. Fun trendPleasure Axis Sophistication trends Consumer expectations, elitism, exeption Exotism Evasion, From a different culture Variety of senses Sensations, imagination, new tastes Fun Shifting habits, unusaul

15. Variety of sense trend

17. Variety of sense trend

18. Fun trendHealth Axistrends consumer expectations Natural Good safety garanteed by the natural characteristics of the product Medical Health and food safety by consuming vegetables Vegetal Nutritional elements promoting for good health

21. Variety of sense trend

23. Variety of sense trend

24. Fun trendPhysical Axis trends Slimness trends Maintaining a slim body, figh obesity Energy well being trend Energy, relaxing, well being Cosmetic trend Optimize beauty through food

27. Variety of sense trend

29. Variety of sense trend

30. Fun trendConvenience Axis trends Easy to handle Easy to carry, easy to use Time saving To do more in time, save time Nomadism Consuming the product anywhere any time

33. Variety of sense trend

35. Variety of sense trend

36. Fun trendEthics Axis trends Ecology Respect for environment , sustainable economy Solidarity Respect for human being, responsibility

38. Conclusion XTC Scope Private labelPrivate labels now developproductsthatanswernewneeds, theycanfullycompetewith A brandsbecausetheyrepresantsamevaluePrivate labels alsotake in account the willingness of consumers to be more activeantakeowndecisions in matter of health managementMore information on results are stated in report