Magnus kuschel, project manager Go:smart Göteborg

magnus@CommuteGreener.com
Dr. Magnus Kuschel
Project Manager, The Rewarded Traveller
Go:Smart, Göteborg
Innovative travel services for
sustainable travelling in urban areas

Fra idé til handling –
foregangsprosjekter og egne mulighet
 Go:Smart, Gøteborg
 Prosjektet
 Belønnet reisende
 Smart, grønn og integrert transport
 Ekstra bonus: Commute Greener!
 Ekstra belønning: EU Horisont 2020 EMPOWER!

The Go:Smart project, Gothenburg
 The Seamless traveller
 The Rewarded traveller
 The Electrified Traveller
http://closer.lindholmen.se/en/about-closer/gosmart
Real people & real travel
2012-2014
20 million SEK
50% Vinnova
Everyday travel, made easier!

magnus@CommuteGreener.com4
http://vimeo.com/96486671
Högskolan i Väst, Design students
Showtime Go:Smart
http://youtu.be/ylQzi0P39D4

The Go:Smart project, Gothenburg
Safe QuiteClean
 The Seamless traveller
 The Rewarded traveller
 The Electrified Traveller

magnus@CommuteGreener.com6 All rights reserved 2010 magnus.kuschel@volvo.com
Everyday travel, made easier!
Mobility as a service
Subscribe to everyday travels

magnus@CommuteGreener.com7 All rights reserved 2010
UbiGo, what is it…
1. Subscribtion based
on customer needs
2. Get going!
UBIGO app (platform)
3. Connectivity, control
and convenience
 Everyday travels
made easier!
Functionality
Agreements
Convenience
Simple, flexible, priceworthy everyday travel – with a bonus!
Public
transport
Poolcar
Bike access
Rental car
Taxi
Services
(eg food)

From 150€/m
One interaction (‘app’, one invoice, E2E, one ‘support’)
One solution to solve all everyday transport
(Morning to evening, Monday to Sunday, January to December)
Bicycle pool (All inclusive)
Public transport (bus, tram, train, ferry…)
Rental car (days, weekend, week/s)
Carpool (hours)
Taxi (last mile and discount)
Versatility services (grocery shopping delivery, ebike, festival…)
Bonus points and offers promote sustainable development
Persons in the household can share the subscribed services*
UbiGo give households a monthly flexible subscription

All your everyday travels in a flexible subscribtion
UbiGo

UbiGo concept comparisons
Also compare with:
- Frequent Flyer Miles
- Prepaid Punch cardsFreedom, control
and convenience
The charter for
everyday travels
Spotify, portfolio of songs
Music-as-a-Service
Henry Ford:
If I had asked people
what they wanted, they
would have said faster
horses.
Astrid Lindgren:
All grand things starts
with the ability to
imagine...
Steve Jobs:
People don’t know what
they want until you show
it to them.

UbiGo buy, bundle and deliver attractive everyday travel to urban households and
organisations in a complete, simple and flexible subscribtion with all available modes of
transportation.
Reliable – Sustainable – Simplier!
UbiGo deliver
attractive everyday
travels
Customers buy
subscribtions
• Prepaid subscribtions
• Piece of the cash pool
• Knowledge of the whole journey
Bonus
UbiGo has a business model for sustainable development

The 10.000 rule?
Still, since UbiGo is data driven with analytics...
...just starting towards sustainable development!
http://analysis.telematicsupdate.com/v2x-safety/future-mobility-
solutions-what-role-carmaker-part-i
www.facebook.com/photo.php?v=491078391012541
Article examples
Customer reference
Video clip
www.UbiGo.me /about-eng
’beta’ customers already made and paid for more than 10.000 journeys = proven in action!
http://itsworldcongress.org/wp-
content/uploads/2014/08/ITSWC_2014_Final-Program.pdf

Real Households
Real Money
Real Services
Real Integration
Real everyday
travels, issues, problems, opportunities,
data and lots of real-time transactions
Faktura
Er ref:
Vår ref:
Hans Arby
Maria Hellberg
Prebendegatan 2641877 GöteborgSweden
Hans Arby
Fakturadatum: 2013-12-20Fakturanr: 10444Förfallodag: 2014-01-15
04440
OCR nr:
Kundnr: 2360
15 dagar netto
Bet.villkor:
Netto
Enhetspris
Ant
Enhet
Beskrivning
Artikel
5011
Kollektivtrafik Januari: 30 dagar, zon 1
(L)
1,00
600,00
566,04
5012
Bil Januari: 12 Timmar
(H)
1,00
825,00
660,00
5012
Bil November: tillköp biltimmar
(H)
1,00
206,00
164,80
5011
Kollektivtrafik November: tillköp
(L)
1,00
20,00
18,87
1 409,71
Netto:
Att betala:
1 651,00
SEK
Moms 25% (H): SEK 206,20 Underlag SEK 824,80 - Moms 6% (L): SEK 35,09
Underlag SEK 584,91Obs: Betalningen måste markeras med OCR-nr
Godkänd för F-skatt
Lindholmen Science Park Aktiebolag
BOX 8077
402 78 GöteborgSweden
www.lindholmen.se
Telefon: 031-7647000
Bankkonto: 6241361009798SWIFT: HANDSESSXXX
IBAN-NR: SE2260000000000361009798Org.nr: 556568-6366
Svenska HandelsbankenGodkänd för F-skatt
Bankgiro 5266-8928
Real customer testamonial:
www.facebook.com/photo.php?v=491078391012541

A mobility service
integrator may
enable new and
convenient
services
Transport
Operators
RailBus
Carsharing
Bikes
Technology
Solutions
WEB 2.0
MOBILE 2.0
GIS
Telecom
Operators
Travel
planners
Long Distance Mobility
Short Distance Urban Mobility
Payment
Engine
Mobility service integrators bridge stakeholder needs
There are needs for an
innovative concept of a
dynamic transport solution
that seamlessly integrate and
reward different modes into a
way that makes Personal
Travel choices easier and
Simple, Secure, Convenient
and promote Sustainable
Development
Mobility service integrators
are exploring and exploiting
the possibilities that Web and
Mobile tech have enabled as
well as leverage collaboration
*The company logos mentioned are only for descriptive purpose
Adapted from: Frost & Sullivan / Tekes
OEM
Taxi
OEM

Traffic
System
Management
Mobility
Management
Where is your position?
telematics
Source:
European Platform on Mobility Management

magnus@CommuteGreener.com16 All rights reserved 2010 magnus.kuschel@volvo.com
Build your results on a proven open innovation platform
A smarter way to measure change
Make improvements on the go!
Mobility as a service
Subscribe to everyday travels

http://youtu.be/WUIpvwhI5N0
www.youtube.com/CommuteGreener
Commute Greener!
Everybody wants quality of life
Nobody likes waste
Get the free app:
www.CommuteGreener.com
+request a dedicated version
to get on the way to real
sustainable development

Campaigns with
universities, R&D
institutes, comp-
anies etc. Positive
results and targets
>500 t CO2 offset
Emerging as an open
innovation platform,
welcoming more to
join the journey
towards sustainable
development
Received the Indian
Parivartan award for
innovation and
sustainability
>50.000 engaged via
Facebook
>100.000 greener trips
/ month
Heritiage of
innovations
and environ-
mental care
The first campaign
with the City of
Gothenburg, then
with Mexico City
>2000 connected
commuters
Commute Greener
prototype work for
Volvo employees
to measure time,
CO2 and $
2009 2010 - 2015 2015-
Smarter ways have grown Commute Greener!

Commute Greener stakeholders, WIIFM?
Corporate
CSR
Manager
PTA
Traffic
Planner
City
Mobility
Manager
City
Commuter
PTO
Transport
Planner
Fleet
Owner
http://youtu.be/WUIpvwhI5N0

So, we help
you to track,
visualise &
incentivise
Everyday
travelpatterns
Modes of
transport
Customer
satisfaction
Supply is
affacted by
+ +
=
’Whats in it for me’ Available Options
Demand is
affected by + +
Acknowledgement
& Rewards
The rationale to Commute Greener!

Key achievements equals on
three month basis
3.000
participants
50.000
participants
Saved CO2 (kg) 43.200 720.000
Saved travel expenses ($) 100.000 2.000.000
Reduced cases heart disease ~1 >20
Zero Emission Miles (km) 800.000 14.000.000
Valuable results with Commute Greener!
Inflow/outflow patterns
Socio-demographic data

Easy to implement strategy
- Execute Online Campaign
Follow-up and report
- 1st analyses of result
Commute greener Certification award
Collaboration Session 1
- Target group
- Verify contact information
- Send out invitations
Activity
- Monitor progress
1 2 3 4 5 6 7 8 9 10 11 12
Collaboration Session 2
- Current Co2 Footprint statement
Campaign
Week
Launch and setup
- Collaboration session about the result
- User feedback (samples)
- 2nd analyses and final reporting
1. Well
proven
2. Attractive and
measurable
results
3. Experience to provide
flexibility, quality and
security

Gothenburg
Mexico City
Vattenfall
Keolis
Apps available
>30 countries
Easy-to-implement efforts with measurable results

• A solution for mobility management to get smarter ways in urban cities. Proven versions for dedicated set-up as well as open for public.
• Enables mobility management set-up, campaigns and outreach activities with measurable effects.
• Enables positive behavioural changes and improved travel decision support for city commuters.
• Enables better policy making and efficiency in public transportation route and schedule planning.
• Utilizing GPS, map routing, social network, gamification, BIGdata analytics and cloud hosting technology.
• Information at reach for stakeholders, customers and users from any computer, tablet and phone with an internet connection.
Commute Greener at a glance
Incentives, acknowledgement & rewards
- Promoting modal shift
- Mobility incentive and loyalty schemes
- Challenges, badges, leaderboards
- Social network features
Cost benefit analysis
- CO2 and cost reductions, health gains
- Graphs & reports
Available options
- Personalized ride share suggestions
- Ride share match making – multi modal
- Ride share chat & messaging
- Personalized traffic alerts
Analysis & Planning
- Travel pattern analysis
- Modal split analysis
- Driver/passenger/rider
satisfaction analysis
Features
- Mobility Management
- Engage, Measure, Check, Act
- Public transportation authorities (PTA)
- Traffic planner
- Customer service manager
- Public transport operators (PTO)
- Transport planner
- Customer service manager
- City authorities
- Mobility manager
- Environmental manager
- Mobility Management Agencies
- Agencies
- Mobility management consultant
- Private companies
- Fleet manager
- CSR Environmental manager
Segment & Target group
Commute decision engagement
- Personalized ride share suggestions
- Incentives and rewards function
- Impact simulation and visualization to support
everyday travel decisions.
Urban mobility campaign tool
- Customized challenges and leaderboards
- Customized badges with rewards to unlock
- Extensive social network viral effect support
Route and schedule planning tool
- Peak hour forecasting
- Multimodal route demand forecasting
- API, ITS and ICT support
Examples
In short:
CommuteGreener is a solution that
empower a smart choice in everyday travel

Dr. Magnus Kuschel
Thank you!
Are you ready to take the next step & empower - together?

Magnus kuschel, project manager Go:smart Göteborg

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Magnus kuschel, project manager Go:smart Göteborg