Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Prochain SlideShare
What to Upload to SlideShare
Télécharger pour lire hors ligne et voir en mode plein écran



Seven ways businesses can be a force for good

Télécharger pour lire hors ligne

Business as a force for good doesn’t have to be a grand gesture; it can present itself in small and subtle ways,” says Ilian Mihov, Dean of INSEAD. Here are seven ways businesses and leaders can do their part and make a difference to the world we live in.

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir
  • Soyez le premier à aimer ceci

Seven ways businesses can be a force for good

  1. 1. Ways Businesses can be a Force for Good 7
  2. 2. Around 50% of the planet's wild forests are gone. By 2030, we will only have 10% left.
  3. 3. Since 2016, half of all coral in the Great Barrier Reef has died due to global warming.
  4. 4. billion tons of waste is dumped every year.
  5. 5. Using business as a force for good doesn’t always have to be a grand gesture; it can present itself in small and subtle ways. Ilian Mihov, Dean of INSEAD “ “
  6. 6. How can businesses be a force for good?
  7. 7. Leaders need to walk the talk #1
  8. 8. Leaders must not only exemplify core values in their personal behaviour but also ensure that the company always walks the talk.

  9. 9. Walking the talk means taking a leap beyond current industry protocol. Unilever set a great example by becoming the first company of its kind to embrace sustainable palm oil.

  10. 10. It’s very simple: do the right thing. It’s how you (leaders) act. If your people are empowered and have the right values, they will act.
 - Jim Hagemann Snab, Chairman of Siemens
 ” “
  11. 11. Help raise public awareness on sustainability through partnerships #2
  12. 12. Despite the advantages of Biogas, a lack of awareness and negative public preconceptions threaten its acceptance.
  13. 13. The ISABEL project invested €1.3 million to promote biogas as a sustainable energy source by encouraging children to act as local ambassadors for their own community biogas projects.

  14. 14. As a result, Europe’s renewable energy consumption of biogas increased from 6% in 2005 to 15% in 2014.
  15. 15. Pick a UN sustainability goal and embed it into the business strategy #3
  16. 16. Studies show that customers are willing to pay a premium for products with environmental benefits. 

  17. 17. Unilever found that its Lifebuoy products, which teach children to wash their hands to reduce infant mortality, grow twice as fast as other products. 

  18. 18. Becoming a sustainable brand requires organisations to put processes in place at every level of the organisation, ensuring they all work in harmony to achieve the sustainable goals.
 Martin Roll, INSEAD MBA alumnus ‘99D, Business & Brand Strategist 
 ” “
  19. 19. Dream big: Circular Economy #4
  20. 20. Today, business models are mostly linear. Companies take resources and make products; customers then use and dispose of them. At the end of the conveyor belt is a growing pile of waste.

  21. 21. Procter & Gamble, a leader in circular economy, has reassessed their manufacturing lines, announcing that by 2020 all of their manufacturing sites would send zero production waste to landfill.
  22. 22. Companies need to have a clear idea of the whole supply chain before they make the changes necessary to achieve the circular economy. - LukVanWassenhove, Professor of Technology and Operations Management at INSEAD ” ” “
  23. 23. Tap into employees’ core competencies to build a successful social impact programme #5
  24. 24. A study was conducted in a management consultancy firm that initiated a voluntary social impact programme: Participating consultants used their skillset to help organisations in new settings like rural parts of low-income Asian or Africa.

  25. 25. Not only did participants take a 25% to 50% temporary pay cut in order to run the programme, they were also 32% more likely to stay with the company. 

  26. 26. Employees regarded participation as an investment in their own future; one that allows them to simultaneously pursue a business career and engage closely with societal issues.

  27. 27. Look into the needs of the world and unlock new growth opportunities #6
  28. 28. With supply exceeding demand in most industries, we need to shift from competing to creating to unlock new growth opportunities.
  29. 29. What is good for business can be good for society. Like microfinance to lift people out of poverty or Sesame Street to provide fun and free early childhood education for all children regardless of economic means.
  30. 30. Those who open new frontiers of opportunity, growth and jobs are the true forces for good at the most primal business level. -W. Chan Kim & Renée Mauborgne, Co-directors of the INSEAD Blue Ocean Strategy Institute. 
 ” “
  31. 31. Every little effort counts #7
  32. 32. Even the font used in this Slideshare can save the amount of ink printers use. A B C
  33. 33. Ryman Eco is an environmentally sustainable typeface. It uses an average of 33% less ink than standard fonts.
  34. 34. “Alone we can do so little, together we can do so much.” Helen Keller (1880 –1968), American author, political activist, and lecturer; first deaf-blind person to earn a bachelor of arts degree.
  35. 35. Join the INSEAD MBA to lead positive change
  36. 36. insead.edu/mba fb.com/INSEAD @INSEAD & @INSEADKnowledge linkedin.com/INSEAD youtube.com/INSEAD google.com/+INSEAD
  37. 37. Sources Slide 2 http://www.theworldcounts.com/counters/degradation_and_destruction_of_ecosystems/ why_is_deforestation_a_problem Slide 3 https://www.theatlantic.com/science/archive/2018/04/since-2016-half-the-coral-in-the-great-barrier-reef- has-perished/558302/ Slide 4 http://www.theworldcounts.com/counters/shocking_environmental_facts_and_statistics/world_waste_facts Slide 7 https://knowledge.insead.edu/responsibility/doing-good-is-a-source-of-growth-4311#YgA1xjI7cvDPa4Xq. 99
  38. 38. Sources Slide 11 https://knowledge.insead.edu/blog/insead-blog/bringing-fresh-air-to-biogas-5496 Slide 14 https://knowledge.insead.edu/blog/insead-blog/bringing-fresh-air-to-biogas-5496 Slide 15 https://knowledge.insead.edu/responsibility/business-can-tackle-climate-change-4580 https://knowledge.insead.edu/responsibility/customer-orientation-drives-environmental-innovation-4994 Slide 19 https://knowledge.insead.edu/blog/insead-blog/overcoming-obstacles-to-a-sustainable-economy-4952
  39. 39. Sources Slide 21 https://us.pg.com/sustainability/environmental-sustainability/focused-on/waste Slide 23 https://knowledge.insead.edu/responsibility/corporate-social-impact-initiatives-make-employees-more- loyal-4229#OXq8H9jkbD3yeIZq.99 Slide 27 https://knowledge.insead.edu/blog/insead-blog/business-as-a-force-for-good-a-blue-ocean- perspective-8431 Slide 33 https://rymaneco.co.uk/about.html

Business as a force for good doesn’t have to be a grand gesture; it can present itself in small and subtle ways,” says Ilian Mihov, Dean of INSEAD. Here are seven ways businesses and leaders can do their part and make a difference to the world we live in.


Nombre de vues

4 263

Sur Slideshare


À partir des intégrations


Nombre d'intégrations









Mentions J'aime