In this presentation from the Hurricane Electric Carrier Event, Rich Brueckner from insideBIGDATA describes what's really behind this phenomenon and why you should care. Watch the video presentation: http://wp.me/p3RLEV-1r1

1. Big Data
What is it REALLY About?

2. The Proper Introduction

3. What Big Data is Not
Size Matters Not

4. For Tonight’s Purposes,
Big Data = High Performance Data Analysis

5. Big Data is About Two Things

6. Big Data is About Two Things
First it’s about Money, Lots of
Money

8. So What’s the Second thing?

9. So what’s the Second thing?

10. So what’s the Second thing?

11. So what’s the Second thing?
“ In the philosophy of
decision theory, Bayesian
inference is closely related to
discussions of subjective
probability.
Bayesian probability provides
a rational method for updating
beliefs.

12. Big Data is about Degrees of Belief.

13. So where are headed tonight?

14. Agenda
• How Big Data Got Me Here
• Case Studies
• HPC and Big Data
• The Future - What’s Next?

15. Beware the Big Data Naysayers
What is their agenda?

16. If Big Data is So Powerful,
Why can’t it predict the Economy?
The Stock Market is all about Degrees of Belief!
• The economic system is non-linear.
• Therefore, even a small stimulus can create a completely
unexpected result
• It’s a complex dynamical system where you don’t have clear
knowledge of the initial conditions or the conditions of the
stimulus.
• Big Data can can help you see averages, find the needle in the
haystack, and help identify the accurate models for predicting
what the market is really going to be doing.

17. How Big Data Got Me Here

18. How Big Data Got Me Here
• REACH – Measure of total audience size.
• RESONANCE – How much activity someone creates
when he/she publishes.
• RELEVANCE – How relevant someone is to a topic.

19. Case Study: Sumo Fraud

20. Case Study: Prediction Machine

21. Case Study: Mortgage Fraud
Lexis Nexis Risk Analysis
• Developed HPCC technology - an HPC alternative
to Hadoop
• Database has 270 Million Individuals in the US Alone
• They know you’re that John Smith
• Graph Analysis spots Relationships
• Ability to spot mortgage fraud rings that were
previously undetectable

23. Case Study: Big Brother Watches Big Brother

24. HPC and Big Data
Venus
(HPC)
Mars
(Big Data)

25. Big Data- What’s Changed?
http://bit.ly/1gZ7ZbD

26. The Big Data Frontier
There is no Eminent Domain

27. HPC - What’s Changed?
1986
CRAY X-MP/4
4 Vector Processors
800 Mflops (106)
2013
Tianhe 2
3,120,000 cores
33.86 Petaflops (1015)

28. The HPC Frontier

29. Big Data Companies to Watch
• Continuuity - Big Data App Server
• Lexis Nexis - HPCC Risk Analysis
• Hortonworks, Cloudera, Zettaset, MongoDB
Jaspersoft, Treasure Data, Revolution, and
Teradata
• IBM, HP, Dell, Mellanox, Intel, Nvidia and Cray
• Startups - too many to mention them all

31. Summary
Big Data is about two things:
• Money! Making More and
Keeping it
• Degrees of Belief

32. Call to Action
• Check out insideBIGDATA.com
• Buy this book:
• Big Data: A Revolution That
Will Transform How We Live,
Work, and Think
by
Viktor Mayer-Schonberger
and Kenneth Cukier

34. Call to Action
• Read this SCI-FI Original: The Observer Effect
• “A scientist seeks uses Big Data to prove the existence of God.”
• bitly.com/theObserverEffect

35. Poll: So how did I do tonight?