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Dave Orrico - Selling to the Inside
Sales Industry
For Salesforce.com Sales Reps
Founded: 2004
Customers: 800
Patents: 4, Pending: 9
Employees: 240
Location: Provo, UT
Annual Growth: 100%+
Venture Investors:
– US Ventures
– Hummer Winblad
– Josh James
Dave Elkington
CEO
Ken Krogue
President
Founders
InsideSales.com Background
Click-to-Call™
PowerDialer™
Products
PowerText™
PowerStandings™
InsideSales.com
Sales Enablement Platform
Neuralytics™
Marquee Clients
Inside Sales is Professional
Sales Done Remotely
Definition of Inside Sales
19.8% 19.1% 18.8% 18.9%20.4% 20.5% 21.0% 21.1%
59.8% 60.4% 60.2% 60.0%
0%
10%
20%
30%
40%
50%
60%
70%
2011 2012 2013 2014
Outside Inside Retail
Retail vs. Non-Retail Sales
Inside vs. Outside Sales
49.3%
48.2%
47.3%
50.7%
51.8%
52.7%
45%
47%
49%
51%
53%
55%
2011 2012 2013
Outside Sales Reps Inside Sales Reps
Sales Department Composition
Sales Department Composition
US Total Growth Of Inside Sales
US Total Growth of Inside Sales
0
0.5
1
1.5
2
2.5
3
3.5
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Non-RetailInsideSalesReps
(Millions)
• 5% of Sales (In Process)
• Salesforce platform “sticky-ness”
• Introduce accounts, we’ll close the deal
• We help Salesforce grow
• In 6 months we have referred 43 clients resulting
in 28 sales: a 65.1% close rate
• One of our best reps, Michelle Tischner, has sent 8
leads and 6 have closed since the first of the year
• 250 employees from 85 a year ago
• Most popular dialer on the AppExchange for 5 years
Why Partner with InsideSales.com?
PowerDialerTM
Dialer
Reporting
Immediate Response
WITHIN 5 MINUTES
100 X higher chance of contacting
21 X higher chance of qualifying
AFTER 5 MINUTES
Contact rates drop significantly
Call Attempts
AVG 1.5 CALLS
Only 27% of leads
ever get contacted
Time of Day
Day of Week
LocalPresenceTM
57.8% Increase
In Contact Rates
Thank You
+
Inside Sales: Selling to the Inside Sales Industry - Dave Orrico

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Inside Sales: Selling to the Inside Sales Industry - Dave Orrico