Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience

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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/stan-slap Session Overview Every company sells both a product and a “process”—an experience that customers go through to buy and use that product. It’s the quality of the process that most decides your customers’ decision to advertise and sell for you—to brand you. In this myth-busting keynote speech, Stan will explain how to create a brandable customer experience, cause your employees to protect and promote it and your customers to recognize it as intentional. He’ll explain what doesn’t work even though it’s most often tried, what will work, and the ultimate key to creating a compelling, competitive and durable brand- key that is held by every employee in your company.

Business

#SalesSummit | @slapCompany
WHY
Branding is the transfer of sustainability
from your company to your customers.

#SalesSummit | @slapCompany
WHAT
How can we trust you when you tell
us you care?

#SalesSummit | @slapCompany
WHO
1. Your employee culture
2. Your customer culture

#SalesSummit | @slapCompany
WHO
The Hungry and The Hunted

#SalesSummit | @slapCompany
WHEN
When and whenever these two
groups say you are.

#SalesSummit | @slapCompany
YOUR EMPLOYEE CULTURE
Logic won’t do it.

#SalesSummit | @slapCompany
YOUR EMPLOYEE CULTURE
Selling won’t do it.

#SalesSummit | @slapCompany
YOUR EMPLOYEE CULTURE
Advertising won’t do it.

#SalesSummit | @slapCompany
THIS WILL DO IT
How you sell.

#SalesSummit | @slapCompany
HOW
• SPECTACULAR
• SIGNATURE
• SUSTAINABLE

#SalesSummit | @slapCompany
HOW
• MATCH THE DNA
• FOCUS ON THE FIELD OF AWARNENESS
• EXAGGERATE THE EXPERIENCE

#SalesSummit | @slapCompany
Why you sell.

#SalesSummit | @slapCompany
stan@slapcompany.com
linkedin.com/in/Stan Slap

#SalesSummit | @slapCompany
Be Human First.

#SalesSummit | @slapCompany
Be human first and a manager second.

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