Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/valeria-maltoni Session Overview The success of branded content has not gone unnoticed among many marketers who do understand the need for content marketing as they court the attention and preference of digitally enabled, multi-screen empowered, and product savvy customers. To implement this facet of digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discover that content that works goes beyond grabbing attention, long the focus of branding, to delivering experiences. Learn how to keep content relevant by developing a clear content marketing framework to address the right people at the right time, wherever they happen to be – in real time and over time.

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How content creates value,
delivers business impact
Valeria Maltoni

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Without digital content,
neither customers nor search
engines will be able to engage
with brands online.

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Content is the Currency of the social Web.
Good Content is intentional, relevant, and
delivers business impact.
“

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60.3%

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Source: Altimeter Group, 2012
What it takes:
12 content types

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1. Establish Credibility

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Take away: make it easy

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2. Give Concrete Reasons to Care

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Take away: make it about them

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3. Provide a Path Forward

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Take away: build confidence

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ITERATIVE
IMPROVEMENT

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How content creates value,
delivers business impact
http://www.pmdigital.com/
@pmdigital