What are the fundamentals of sales? Time is money, you must use technology to be more effective. With customers looking for help on social networks more than ever, social intelligence has the ability to drive more revenue. Delivered by Koka Sexton.
2. Sales experts and customers will share their insights
• How lead generation can be put into high gear
• Tested lead conversion strategies
• Social selling ROI
• How to increase customer retention
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3. Social Selling Does Not Exist
Without the Fundamentals
Sales DNA
Process
Training
Tools
Social Selling
SLIDE :3
8. “70% of the B2B buying process happens online”
SiriusDecisions Inc.
awareness consideration purchase
level of buyer activity
“We have a
project”
“I’m just
“We’ve
downloading
made a decision”
stuff”
“We’ve
shortlisted
vendors”
“I’m just browsing”
time
35. The 5 Most Important Items to Update
Customize
headline
Add Photo
Add Websites
Add Twitter
Customize link
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36. Join the next evolution of sales
www.socialsellingu.com
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Notes de l'éditeur
50% decrease in time researching customers and prospects.24% of a sales persons time is researching
Accelerate deals 20%
These gains are summarized in a recent study by CSO Insights (2,000 companies, annual survey)
Part of engagement should be monitoring for sales triggers
You have to enable your sales team and help them become an extension of your marketing messaging. This is the only way to be successful.
The first online profile you should focus on is LinkedIn. Stop thinking of it as a profile only updated when you are looking for a job. Your LI profile is being looked at by 60% or more of the people you come in contact with. Make sure your profile is updated, professional and an excellent example of YOU. I could talk for an hour on ways to enhance your LinkedIn profile but the most important points you should focus on are headline – Photo - websites - work history and summary.