10 Tips for Achieving 1:1 Relationships With Social Media
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In this deck, we'll give you 10 tips for finding and building the best personable relationships with social networks. Make sure you also download the corresponding eBook that goes with this deck for even more info. Find it here: http://bit.ly/1to1eBook. Much like online dating, the matchmaking of brands and customers has entered into the social space with intent to discover, engage, and find compatibility to build lasting relationships. Finding those with like-minded interests and turning them into true advocates for your business has allowed for the greatest win-wins for customers and companies alike.
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10 Tips for Achieving 1:1 Relationships With Social Media
- 1. Q1 Insightpool Messaging Strategy Feb 1, 2015
- 2. 10 Tips for Achieving 1:1 Relationships on Social Catie Ivey Coutinho Director of Client Success, Insightpool @CatieCoutinho Gina Mueller Director of Marketing, Insightpool @Gina_Mueller
- 3. Predict Your Perfect Match • Predicting Human Behavior • Eharmony uses a prediction tool using 29 Dimensions of Compatibility (insightpool uses 65)
- 10. You Like Them, They Like You
- 11. Predicting Human Behavior • Dating Sites • Insurance • Loans • Insightpool • …..????? “the only way on earth to influence the other fellow is to talk about what he wants and show him how to get it.” -Dale Carnegie How to Win Friends and Influence People (1936)
- 12. If you include “ego boosting” language in your tweet, people are 36% more likely to engage vs. 29%.
- 17. If someone has customized their background image on twitter, they are over 20% more likely to reciprocate an engagement. “If someone’s Twitter description is over 76 characters AND they have a link in their description they are over 30% more likely to reciprocate an engagement.”
- 18. We have found that if you include a products price point in an @mention, you are 47.3% less likely to receive engagement.
- 19. Get Real, Don’t Try So Hard
- 20. We have found that if you don’t include a hashtag in your tweet, you are 31.1% more likely to engage in conversation vs. 26.5% if you do use a hashtag.
- 22. Give Before You Get …to be loved, noticed, and acknowledged
- 26. Stick Around It’s Worth It
- 28. Get Hitched
- 30. Keep it Fresh
- 31. Google + Twitter
- 32. Thank You!
Notes de l'éditeur
- Speak to client success and market – why important on each side
- GINA
- Gina:
- Gina:
- Gina:
- Gina:
- Gina:
- Gina:
- Gina
- Gina:
- Ex: Hey Tim, as a B2B CMO, what are your thoughts on marketing automation
- Gina
- Catie
- Catie
- Catie
- The insight here is that if someone is proactive enough to custom build their profile, they are both invested in the particular social network and computer savvy.
- The insight here is that if someone is proactive enough to custom build their profile, they are both invested in the particular social network and computer savvy.
- Catie
- The insight here is that if someone is proactive enough to custom build their profile, they are both invested in the particular social network and computer savvy.
- Catie
- Catie
- Gina
- Gina
- Gina
- Gina
- Gina
- Catie
- Catie
- Catie