Famous Footwear partnered with Insightpool to promote coupon deals and sales on social media. Insightpool identified 950 highly relevant customers interested in shoes, fashion, or fitness and targeted them with coupon tweets. This drove $93,000 in revenue in a few weeks from 1,600 coupon redemptions. Key metrics like click-through rate and engagement rate increased substantially, and Famous Footwear gained 6.5 million more users and saw significant growth in social interactions. The campaign was highly successful in meeting Famous Footwear's goals of promoting deals, engaging customers, and increasing revenue through social media.

1. Case Study
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Famous Footwear + Insightpool
Drives $93,000 in Revenue Through Social in Just a Few Weeks
Famous Footwear, a highly successful retailer
of discount shoes, engaged Insightpool to
address a challenge: to help further the shoe
retailer’s social marketing goals. This case
study details how they drove bottom-line
revenue by engaging the right people at scale.
Challenge
• To better promote Famous Footwear’s
deals and sales on social media
• To further engage with the
most relevant consumers
• Increase bottom line revenue
through social
Defining the Content
In Famous Footwear’s case, the main content
was coupons. Coupons are a heavy incentive
for many customers to visit and purchase
from a store that they wouldn’t have visited
otherwise, and often are the catalyst that
helps customers decide to purchase. Famous
Footwear offered 15% off coupons and
buy-one-get-one deals through their social
outreach campaign using Insightpool.
Finding the Relevant Customers
Using Insightpool’s platform, we identified
160,000 peoplewhowere interested in shoes,
fitness, or fashion, and narrowed it down
to 950 hyper-relevant ones. This exclusive
group, determined by our algorithms, were
the most likely people to respond to the
content. This group included those who
we predicted would be interested in shoes,
couponing, parenting, and fitness, or had
perhaps recently tweeted about needing new
shoes. Furthermore, the Insightpool platform
looked at users engaging with accounts
related to these topics and prospected them
as users that would possibly have interest in
Famous Footwear coupons.
Engaging at Scale
After targeting the right users, tweets
were scheduled out to each user, starting
conversations with questions like “Joanna,
how would you style these kicks from our
Famous Footwear exclusive styles?” and
actionable suggestions like “Treat the family
to new shoes, here’s a little something to get
you started.” Notably, this strategy allows
both ease-of-use for broad reach and the
authenticity of a personal exchange. This
powerful combination makes possible the
results that we saw.
Results
In their campaigns with Insightpool, Famous
Footwear drove $93,000 in a few weeks and
this was the highest performing month to
date with the highest redemption of coupons.

2. Case Study
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In addition, Famous Footwear saw a growth
in their social reach by 6.5 million users, an
increase of 18% from their baseline. Before
they launched the Insightpool campaigns,
Famous Footwear’s content was only seeing a
.23% click through rate (CTR). Since then, the
CTR has increased to .32%. This means that,
on the whole, users found Famous Footwear’s
content more relevant to their interests. In
addition, users were heavily interacting with
tweets with and without links: 89% of tweets
received a return action, including retweets,
favorites, replies, or clicks.
Results include:
• 1,600 coupon redemptions
• $93K in revenue in just a few weeks
from coupon
• 39% increase in click through rate
• 102% increase in engagement rate
• 6.5M users gained in reach
Not only did the results show in the statistics,
we also observed the positive reactions of
the users who were engaged. For example:
Takeaways and Next Steps
By bringing the right content to hyper-
relevant individuals found at scale, Insightpool
furthered Famous Footwear’s goals of
promoting deals and sales on social media,
connecting with important users, and growing
their overall presence. Famous Footwear
not only gained thousands in revenue,
but also grew their impressions, retweets,
clicks, replies, and favorites. Insightpool
helped Famous Footwear build a larger and
more responsive audience, which provides
continual sharing power to the company.
Ready to see ROI on your
social marketing strategy?
Learn more at insightpool.com
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In their campaigns with In-
sightpool, Famous Footwear
saw a growth in their social
reach by 6.5 million users, an
increase of 18% from their
baseline. Before they
launched the Insightpool
campaigns, Famous Foot-
wear's content was only
seeing a .23% click through
rate (CTR). Since then, the
CTR has increased to .32%.
This means that, on the
whole, users found Famous
Footwear's content more rel-
evant to their interests. In ad-
dition, users were heavily in-
teracting with tweets with
and without links: 89% of
tweets received a return
action, including retweets,
favorites, replies, or clicks.
FAMOUS FOOTWEAR CASE STUDY
1,600
$93K
39%
102%
6.5M
77.9K
Twitter Coupon
Redemptions
in revenue from
Twitter coupon
increase in click
through rate
increase in
engagement rate
users gained
in reach
impressions of
tweets from IP
1
Reach: Size of the network of followers1
1