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Benefitting the ‘Indigent’
Strata of Society with
Affordable and Superior
Healthcare Services
Dr. Aditi Karad
Executive Director
Most Trusted
HOSPITALS
in PUNE 2018
T HE
10
www.insightscare.com
August 2018
From the
Editor
ublic and private healthcare are the two most vital pillars of
Pour healthcare eco-system. While the private healthcare has
its deep root in the urban area, it's the public healthcare
setup that holds the responsibility for the well-being of our urban
and semi-urban masses. The quality of private and public
healthcare is not a secret anymore. And the tyranny is mostpoor
reside in the rural parts of India for whom Government run
hospitals are the only source of hope.
Various successive governments have successfully implemented
many healthcare schemes that have benefitted the masses include
eradication of polio and more. But there is huge disparity between
public and private healthcare which needs to lessen. There are
many areas where Government needs an urgent action. The top one
includes the healthcare spending.
The public sector spends approx. 1.4% of the GDP for healthcare
while the contribution of private sector is about 3.3%. Marginal
coverage for health insurance, huge scarcity of hospital beds and
doctors, and lack of advanced medical infrastructure in rural areas
are some vital aspects that Government must look into. Healthcare
providers should also focus on capturing hospital data and ensure
proper documentation for tracking of relevant performance metrics
in terms of process, outcome, and safety.
Private sector can assist in improving this gloomy picture. Over the
last three decades, private sector has been making growing
contribution and supporting already heavily burdened public health
institutions at every level and today it provides 58 percent of the
hospitals and 81 percent of the doctors in India and has the
potential to turn this grim situation of public healthcare into a much
satisfying one. If the Government collaborates with private players
then they can assist in expanding the bed density from 0.9 per
thousand today to 2.0 per thousand by 2025 and can lead to
augment the strength of hospital beds by 1.8 million.
The National Health Policy has also pledged to increase public
spending to 2.5% of GDP by 2025 which is an appreciated move.
Implementers of this policy must look at the problems and the
solutions holistically with private sector as strategic partners.
To achieve the ultimate objective of qualitative healthcare at all
levels, the government would need the support of private sector at
primary to tertiary care levels. The support comes in the form of
large investment, new technology, innovations and quality services.
It is the responsibility of private players as well to work in tandem
with the Government and do whatever they can in order to make
‘Swasth Bharat’.
Bridging the
Gap is Need
of theHour
Ashwini Deshmukh
sales@insightscare.com
August, 2018
Corporate Of ces:
Copyright © 2018 Insights Success, All rights reserved. The content andimages used in this magazine should not bereproduced or transmitted in anyform or by
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Reprint rights remain solely with Insights Success.
Editor-in-Chief Pooja M. Bansal
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Expert’s Viewpoint
Fertility Preservation: Science that is
Making Parenthood Possible in Later Years
Industry Insights
Healthcare Reforms in India
Insider’s Opinion
What Should Needs to be done to Make
Quality Healthcare Accessible to all?
Fine-Angle
Functional and AestheticRhinoplasty
Expert Talk
Effectiveness of RoboticSurgery
16
30
40
2
46
16 30
40 2
46
CONTENTS
Cover
Story
08
VishwaRaj Hospital:
Benefitting the ‘Indigent’
Strata of Society with Affordable
and Superior Healthcare Services
Mutant KRAS Gene: A Potential
Target to Suppress Associated
Cancers
Editor’s TakeCustomized Care
Optimizing Healthcare with
Precision Medicine and Personalized
Patient Experience
24 36
Pawana Hospital:
Providing World ClassPatient
Care for a Healthy Life Time
20
28
4
34
AIMS Hospital
&Research Center:
Serving the People with
Utmost Devotion &Humility
Oyster & Pearl
Hospitals:
A Pioneer in Modern
Multi-Specialty Healthcare
Industry
PBMA's H V Desai Eye
Hospital
Delivering Excellence in
Quality with Care and Concern
Leading Edge
Healthcare
Providers
nvestment opportunities in the Indian healthcare sector have increased significantly and the sector is expected to
be one of the most lucrative investment targets for private equity (PE) and venture capital (VC) companies.
IAccording to reports, Indian healthcare sector is projected to be a $280 billion industry by 2020 with a CAGR of
16%. This estimated growth will bring many benefits to all the stakeholders of the industry along with patients and
students who aspire to continue their career in medical vertical. This growth will augment the healthcare workforce to
7.4 million in near future. Medical tourism is also expected to rise in coming times due to the better patient outcomes,
greater patient engagement at much affordable cost than many developed countries.
The biggest carriers of this growth are the hospitals that provide cutting-edge healthcare services. To highlight some
of the best known hospitals, we have come up with an issue of “The 10 Most Trusted Hospitals in Pune 2018”.
These healthcare solution providers have built a strong repute in the market with their state-of-the-art infrastructure,
adept surgeons and affordable medical facilities. These providers have crafted a niche in patient's hearts by only
taking care of them but also by reflecting the true colors of humanity and work ethics in the time of need.
On the cover we have highlighted, VishwaRaj Hospital, which is a 300-bedded multispecialty and tertiary care
hospital that is known for its qualitative medical services at affordable rates.
AIMS Hospital & Research Center is a committed hospital, which provides top class healthcare services using latest
medical technology at an affordable price.
PBMA’s HV Desai Eye Hospital is the biggest tertiary eye care center in western India which offers all subspecialty
services in ophthalmology.
Oyster & Pearl Hospitals is a leading group of hospitals in Pune that has pioneered in modern healthcare in number of
ways, specializing in IVF and mother & childcare.
Pawana Hospital is a multispecialty hospital that provides round the clock facilities to serve its patients with the
highest quality care, in a cost-effective way.
7Orange Hospital, Ace Hospital Pune, Mahaveer Super Speciality Eye Hospital and Laser Centre, Poona Hospitaland
Research Centre, and Surya Hospital are the other prominent healthcare providers in Pune region.
We have also included intriguing piece of articles written exclusively by various eminent persons of medical industry
as well by our in-house editors.
So, do flip the pages and enjoy reading!!
The
Most
Trusted
HOSPITALS
in Pune 2018
10
Benefitting the ‘Indigent’
Strata of Society with Affordable
and Superior Healthcare Services
Dr.AditiKarad
Executive Director
Cover Story
good hospital cures the
patient and builds a network
Aof satisfied clients but a great
hospital builds a long lasting
relationship with the amalgamation of
patients care with compassion. One
such respected healthcare provider who
stands tall on the robust pillars of
ethics, trust, quality, teamwork and
innovation is VishwaRaj Hospital. It
is a 300-bedded multispecialty and
tertiary care hospital which is gaining
prominence due to its commitment
towards working for the indigent strata
of society with the channel of
affordable healthcare. This hospital is
situated at the strategic location on
Pune-Solapur highway that makes it
easily accessible to all.
With the noble mission of crafting a
global ecosystem where physicians,
patients and community come together
with a single goal of proving excellent
and affordable healthcare services to
the masses under a single roof
VishwaRaj hospital got established. It
is a well-equipped hospital with
advanced technology and devices that
make it one of the sought-after medical
tourism destinations among patients. It
has a 65 Bedded ICU & 10 centralized
operation theatres; with 1.5 Tesla GE
MRI, 32 Slice Siemens CT Scan & FD
10 Philips Cath labs, Dialysis center,
Cancer unit, Blood Storage, and free
Cleft leap procedure. Recently, they
have started operating open heart
bypass surgery as well. Equipped with
such leading medical technologies,
comfortable stay options, a wide-
spread network of ambulances and
more makes its one of the best
hospitals in the Pune region. Its
excellence has been recently celebrated
when the hospital was awarded as
number one among the category of best
emerging Hospital in Maharashtra by
Devendra Fadnavis, CM, Maharashtra.
The Trailblazer behindVishwaRaj
Hospital
Dr. Aditi Karad is the true reflection
of a soul that believes in greater
humanitarian values. With the intent of
delivering qualitative yet affordable
medical facilities to the masses, she
dreamt to enter into the medical field.
Her sheer dedication and commitment
towards this noble goal led towards the
inception of VishwaRaj Hospital.
Today, Aditi is successfully running
this super specialty hospital in the
capacity of its Executive Director.
She believes, in India, there is a huge
gap between people’s demand for
quality healthcare & accessible
availability of such facilities. And if a
healthcare solution is not affordable to
all then it is not a solution at all. This
belief inspires Aditi to work towards
affordable healthcare facilities.
“I am a strong believer of values &
ethics thus keeping them at the
forefront my aim is to give best of
technology, expertise, facilities to
patients without losing personal touch,
dignity & compassion that they
deserve,” asserts Aditi. “VishwaRaj is
a vital step towards realizing this
dream”.
Aditi is an MBBS and completed her
MA is Hospital management fromthe
University of Leeds. Her meticulous
attention to each process, proficiency
in hospital management and adept
leadership qualities are seen as the
main reasons behind ‘VishwaRaj
Hospitals’ soaring success. By
successfully running this large multi-
specialty hospital at a young age, she
has become a true epitome of women
empowerment.
Aditi’s Source of Strength
Even after coming from a very modest
background from the remote district of
Maharashtra, she never let her dream
to die. It was her father’s dream to see
his daughter treating the patients who
otherwise find it difficult to cross the
hospitals door due to economic
conditions.
Aditi’ also had a fascination with coat
& stethoscope since childhood that
eventually led her to earn a hard fought
MBBS seat in one of the prominent
medical colleges in Pune. She is a
humble personality who never hesitates
to give a special credit to her family
members who always stood behind her
and did everything possible to
transform her dreams into a reality. Her
husband Rahul Karad, and father-in-
law Dr. Vishwanath Karad are her main
pillars of strength that always
encourage her to dream big and better
for the benefit of people coming from
all strata of the society.
Aditi passion to serve the destitute
persons of the society with the medium
of affordable healthcare is truly an
inspiration for many.
Eminent Healthcare Services offered
by VishwaRaj
The hospital is known for their patient
centric approach that creates the best
possible combination of medical,
surgical, rehabilitative and supportive
treatments for the betterment of its
patients. Their services are qualitative
yet economical which even offer free
treatment to the needy in cases of
emergency. It provides superior clinical
care, and cardiology services with least
rates in Pune.
This hospital has a center of scientific
and educational research, which would
meet the challenges of the present and
the future technical advancements of
the fast changing world.
We believe qualitative
healthcare is anecessity
not luxury
We believe
and live each
day not only to
cure sickness
but to prevent
it andpromote
good health
and happiness
VishwaRaj hospital provides different
types of surgery and procedures for
various specialized treatments. It has
many departments which offer
numerous medical services. It caters
services in the domain of:
Anaesthesia, Ayurveda, Cardiology and
Catha Lab, Chest Medicine, Clinical
Nutrition and Dietetics, Clinical
Psychologist, Critical Care / ICU,
Dental, Dermatology and
Cosmetology, Diabetology, Dietics,
Electrophysiology, Emergency
Medicine, Endodontist, ENT,
Gastroenterology, General Surgery,
Haematology, Infectious Diseases,
Interventional Pain, Interventional
Radiology, IVF, Joint Replacement,
Laparoscopic Surgery, Maxillo Facial
Surgery, Medical Oncology, Medicine,
Microbiology, Neonatology, Neuro
Surgery, Neurology, Obstetrics and
Gynaecology, Oculo Plastic Surgeon,
Ophthalmology, Ortho Dentist,
Orthopaedics, Paediatric Surgery,
Pathology, Paediatric, Pedodontists,
Periodontology and Implantology,
Physicians, Physiotherapy and
Rehabilitation, Plastic and
Reconstructive Surgery,
Prosthodontist, Psychiatry, Radiology,
Rheumatology, Spine Surgery, Surgical
Oncology, Urology, Urosurgery,
Vascular surgery and more.
The hospital is well connected by road
and railways and is at a few minutes’
drive from Hadapsar, Pune. VRH
makes sure that the needs of an
advanced medical facility in the area
are met, and also ensures that people
do not have to compromise on
healthcare standards or face the
inconvenience and the risk of
travelling too far. Some of their
additional services like the outdoor
yoga and physio center, nature walks,
and music therapy services are truly
unique.
Every Department Offers aWorld-
class Treatment
VishwaRaj hospital has a robust team
of adept medical professionals that
include some of the best names of the
healthcare domain. Diverse talent of
various specialized doctors are the real
strength of VishwaRaj hospital which
they feel proud of. Their on-roll
speciality and super-speciality doctors
are very well known in Pune and
Maharashtra. This has led the hospital
to achieve an exponential growth curve
in the number of both IPD and OPD
patients since its inauguration.
Their Cardiology department has four
top cardiologists who are associated
with VishwaRaj Hospital on a full time
basis, to provide the best cardiac
treatment at all times. They feel proud
for being considered among one of the
two hospitals in Pune, where
Electrophysiology study has been done
successfully.
Their Haemodialysis unit has
successfully collaborated with
Nephroplus (India’s largest network of
dialysis centers) and intend to establish
the largest 30 bedded dialysis center
unit, to cater the ever increasing need
for the same.
VishwawRaj’s Orthopedics department
is considered among one of the best in
Pune where hip and knee replacement
surgeries are executed with utmost
care. This department is now well
prepared to nurture budding orthopedic
surgeons from all across the globe with
its cutting-edge training module and
renowned mentors.
Extending the Arms for the ‘Needy’
Aditi believes qualitative healthcare is
a fundamental right not a privilege.
Therefore, she always encourages her
staff to work more for the indigent
section of the society. The hospital has
conducted over 100 free medical
check-up camps, where services like
consultation across departments,
routine tests (like blood sugar, X-ray,
ECG, Hemoglobin level, and so on )
and dental checkups for children’s
have been provided at absolutely free
of cost. They have an on-going
initiative such as free cleft lip surgeries
for children’s and 50% off on
maternity charges if a girl child is born.
Their camps not just provide
consultation but educate people about
the benefits of various treatments as
well.
To expand the accessibility of
affordable healthcare, VishwaRaj
hospital has partnered with many
primary healthcare centers in the
vicinity to provide concessional
medical services. They offer best
qualitative treatments at 40-50% of the
actual rates. Initiative for Women
Health
Aditi is committed towards the noble
initiative of ‘Beti Bachao’.Therefore;
she has introduced various initiatives
which directly benefit the mother and
newly born.
Sonography for pregnant ladies is
provided at a concessional rate of 50%.
Nutritious food and transport is
provided absolutely free of cost to
make these women as comfortable as
possible. Vaccination for new born is
also provided at concessional rates.
If a woman delivers a baby girl, then
hospital gives a concessional of 50%
on the maternity bill. Such types of
initiatives are a landmark in itself,
which promotes a healthier sex ratio in
the country.
They also offer advanced integrated
treatment for cancer care and offer a
10% concession on cancer treatment
and chemotherapy.
Till date, they have provided
treatments and surgeries worth more
than 43 lakhs for the weaker section of
the society. The hospital has invested
almost 81 lakhs in the indigent patient
fund till date and has treated many
patients under this scheme, with
discounts worth more than 1.5crore.
The hospital provides many more services that too at very
concessional rates to promote quality healthcare to all,
Radiology, Cardiology, Pharmacy, and Physiotherapy to name a
few.
Parent organization- A Prominent EducationalGroup
The hospital is a part of MAEER’S MIT Group of Institutions
which was established in 1983 under the visionary leadership of
a trailblazing leader Vishwanath Karad. MIT Group of
Institutions provide the latest state-of-art infrastructural
facilities by way of smart class-rooms, libraries, laboratories,
equipment, machinery, computers, software, Internet centers
and of course, the best faculty.
With more than 10 campuses in the state of Maharashtra
covering an area of almost 1000 acres, the MIT Group of
institutions provides education in the fields of Engineering,
Insurance, Distance Education, Telecom Management,
Medicine, Pharmacy, Marine Engineering, Lighting, Design,
Food & Technology, Masters in Business Administration, Retail
Management, School of Government and also School
Education. It has a student’s roll call of over 50,000 students
who pursue various courses all over their 65+ institutes at any
given point of time and that make it University itself in its own
sense. Their Maharashtra Institute of Technology (MIT) is one
of the first private engineering colleges in Maharashtra that still
enjoys a repute of an excellent institute all across the nation. “I
am confident that the students of MAEER family with wide
exposure to academic and professional fields will leave a mark
of their services, wherever they go, by exhibiting their sound
professional knowledge, unimpeachable character, sense of
discipline and commitment” asserts Dr. Vishwanath Karad,
Founder, Executive President and Managing Trustee,MAEER’s
MIT Pune. Dr. Vishwanath is an eminent educationist and
philanthropist who always believe in altruism and always ready
to give back to the society in terms of various social welfare
services.
Rahul V.Karad, Vice President, MAEER’s MIT Pune is a
prominent educationist. He is a graduate in engineering and a
post-graduate in Management from Cardiff U.K; he is an
alumnus of the Harvard Business School, U.S.A.
Rahul is advancing the inherited vision and mission of his
visionary academician father Prof. Dr. Vishwanath Karad with a
fearless passion and patriotism. His true nationalistic
consciousness keeps finding expressions through numerous
activities that he initiates and infuses a renewed sense of pride
and patriotism amongst the young budding minds of India.
Our services
are qualitative
yet economical
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The
Most
Trusted
HOSPITALS
in Pune 2018
10
Hospital Name Management Brief
7Orange Hospital
7orangehospitals.com
Dr. Nikhil Hiremath
Medical Director
7 Orange Hospital is a unique patient-centric endeavour to
enrich the quality of life by providing preventive and
pragmatic healthcare cost-effectively.
Ace Hospital Pune
acehospitals.in
Dr. Suresh Balkrishna
Patankar
President
Ace Hospital is the multispeciality, tertiary care
hospital in the western part of Pune city.
AIMS Hospital &
Research Center
aimspune.com
Dr. MS Hiremath
Chairman
AIMS Hospital & Research Center is a committed hospital,
which provides top class healthcare services using latest
medical technology at an affordable price.
H V Desaihospital
hvdeh.org
Col. M. Deshpande
Chief Medical
Director & Trustee
PBMA’s HV Desai Eye Hospital is the biggest tertiary eye
care center in western India which offers all subspecialty
services in ophthalmology.
Mahaveer Super
Speciality Eye Hospital
and Laser Centre
mahaveereyehospital.com
Dr. Vimal K Parmar
Chairman
Mahaveer Super Speciality Eye Hospital and Laser Centre
is one of the best eye hospital in Pune that specializes in the
diagnosis of retinal eye disease and serves treatments on
cataract, glaucoma, cornea, ophthalmology, and refractive
eye surgery.
Oyster & Pearl
Group of Hospitals
onphospital.com
Dr. Amita Phadnis
CMD
Oyster & Pearl is a leading group of hospitals in Pune that
has pioneered in modern healthcare in number of ways,
specializing in IVF and mother & childcare.
Pawana Hospital
pawanahospital.com
Dr. Satyajit Wadhokar
Managing Director
Pawana Hospital is a multispecialty hospital that provides
round the clock facilities to serve its patients with the
highest quality care, in a cost-effective way.
Poona HospitalAnd
Research Centre
poonahospital.org
Shri Devichand K.Jain
President
Poona Hospital And Research Centre is one of the
multispeciality hospital in Pune which provides the highest
standard of clinical expertise and nursing care by offering the
latest technology, and state-of-the-art hospital facilities.
Surya Hospital
suryahospital.net
Dr Jaisingh Shinde
Chairman & Managing
Director
Surya Hospitals known for dedicated Burns Critical Care
Unit of its kind along with Skin Bank Facility, also an
advanced and well equipped Diagnostic Centre with CT
Scan, Diabetic foot care, Digital Radiology, 2D Echo, Stress
Test, Color Doppler, Ultra Sonography and ECG facility.
VishwaRaj Hospital
vishwarajhospital.com
Dr. Aditi Karad
Executive Director
VishwaRaj Hospital is a 300-bedded multispecialty and
tertiary care hospital that is known for its qualitative
medical services at affordable rates.
Fertility
Preservation:
Science that is Making
Parenthood Possible
in Later Years
Fertility preservation or preserving ones’ fertility
potential for future use is a concept which is though
recent but gaining rapid popularity. This concept
was initially conceptualized for young cancer patients who
would after a lifesaving treatment have a long-life span.
And the treatment offered to them had the potential of
causing irrevocable damage to their gonads and gametes,
there by compromising future prospects of having their own
biological child, this was termed as “Medical Fertility
Preservation”. Medical fertility preservation allows such
patients to safeguard their fertility and reproductive abilities
by storing reproductive cells(gametes) or tissues at subzero
temperatures for future use as when desired. However, in
recent times the application of this technique has also
gained popularity with perfectly healthy women who are
seeking to delay child birth. These women can preserve
their oocytes(egg) of when they are young and use them in
the future when they are ready to start their families this is
known as “Social egg freezing”.
These two distinct entities of Medical Fertility preservation
and Social Fertility preservation come under the purview of
distinctively different ethical and practical concepts. And
since they both will have their own distinct risk and benefit
consideration, we need to discuss the two separately.
Medically Indicated Fertility Preservation
Medically Indicated fertility preservation is offered to
16| August 2018|
Dr. Ritu has more than eight years of vital experience in
the infertility treatment field and has won many
prestigious awards for her contribution towards
healthcare vertical. Dr. Shantabai Gulabchand Travelling
Fellowship Award, Dr. Pramila Bhatia-Young Scientist
Award are some of the notable wards that she has won in
recent times.
patients who suffer from some medical condition, most
commonly cancer or for some unavoidable circumstances
have to face life saving medical treatments which have the
potential of completely destroying their gonads (ovaries in
women and testes in men). For example Chemotherapy and
Radiotherapy while being lifesaving, are also toxic to the
reproductive cells (eggs and sperms). So the idea of fertility
preservation is to cryopreserve reproductive cells (or
tissues) away from the damage of the treatments or ailment.
With the dynamic advances in the treatment of cancer
increasing number of young patients are able to battle this
life threatening disease and are able to lead long lives with
relative normalness. And hence a lot of cancer specialist
now encourages these patients to preserve their fertility so
that they can have a chance at having their own biological
child whenever they are ready for it. Fertility preservation
before Chemotherapy or radiotherapy allows these patients
to realize an important human desire of procreation and
more importantly with their own genetics.
As any new technique which is introduced in the medical
branch initially medically indicated fertility preservation
was considered experimental, however now after so many
advances especially like vitrification (rapid freezing) and
after successfully freezing thawing and eventually
achieving pregnancies it is now a proven technique
endorsed by many medical practitioners. Though the
success rate of achieving pregnancy is not a 100 percent yet
single?
the benefits of preserving fertility is far beyond when
compared to lifelong sterility with no means of having a
biological child which can be a devastating consequence for
almost everyone.
There are different methods of fertility preservation that can
be offered to a person depending on the medical condition
or the type of treatment they are seeking along with the
patient’s personal circumstance. Some of the things that
need to be considered before drafting a line of management
for cryopreserving gametes or tissues are:
• How soon is the treatment going start?
• Does the patient have a committed relationship or is
• What is the line of management drafted for her
condition? Is it medical? or Is it surgical?
• What is the preference of the patient to preserve his/her
fertility?
Therefore it is crucial that there is a close collaboration and
communication between the patient, the treating physician,
the reproductive medicine specialist assisting in fertility
preservation and a clinical psychologist.
Following are the types of fertility preservation that can be
discussed
• Egg or sperm cryopreservation – if not married or in a
Dr. RituHinduja
MD,MRM (UK), DRM (Germany)
About the Author
Dr. Ritu Hinduja, MD, MRM (UK), DRM (Germany),
Fellowship in Reproductive Medicine(India, Spain, Israel),
and Certificate in Genetic Counselling, is renowned
medical practitioner who has proficiency in reproductive
medicine and infertility treatment.
Expert’s Viewpoint
| August 2018 | 17
• stable relationship/or patients preference
• Embryo Cryopreservation – if married or in a stable
relationship
• Ovarian Tissue cryopreservation
Whatever technique is decided the pros and cons should be
discussed in depth with the person seeking fertility
preservation.
Social Egg freezing
Fertility preservation via egg freezing was originally
offered to women suffering from cancer or medical reasons,
but over recent years the popularity of putting eggs on ice
for non-medical reasons, dubbed “social freezing”, has
grown rapidly.
Owing to various reasons such as wish to pursue a career,
achieving educational goals, attaining financial
independence, wanting the freedom of exploring a
relationship before starting a family or not finding the “Mr.
Right”, a woman may wish to delay motherhood. However,
time and aging can be cruel; the biological clock does not
wait for the woman to fulfill all her desires before she can
finally decide to take on the mammoth responsibility of
being a mother. Her egg number and quality keeps
declining as she ages and this decline is inevitable. Hence
freezing of egg or egg freezing has become a lucrative
option for these women, where they can buy time to
achieve in life all that they aspire to and can plan
motherhood exactly when they are ready for it without
compromising on their fertility potential.
Freezing of eggs has become increasingly popular amongst
professional women during key stages in their careers.
Companies such as Apple and Facebook offer female
employee’s egg freezing as one of the employee perks. This
has ignited a debate; whether egg-freezing represents the
ultimate type of family planning for today’s professional
woman.
The advent of egg freezing can be compared with that of
the birth control pill. It empowers women by giving them a
form of insurance against later-life infertility. Women today
can delay motherhood, until the time she is ready for it. It
allows a woman to have the same probability of achieving
pregnancy as she would have had when she cryopreserved
her eggs – thereby freezing her fertility in time!
Egg Freezing/Embryo freezing
The approach is based on Assisted Reproductive
Technology (ART) developed to assist couples battling
infertility. Eggs /oocytes are retrieved after a woman has
Expert’s Viewpoint
undergone ovarian stimulation to increase the number of
eggs available for collection. Once the eggs are collected,
instead of fertilizing them with sperms and they are
cryopreserved on the same day for egg freezing. The
number and quality of eggs collected and the overall
success rate for the procedure depends on the woman’s age,
the reason for the treatment and other factors. A woman
may need to undergo egg retrievals more than once to
collect sufficient number of eggs. For Embryo freezing on
the day of egg retrieval the eggs are fertilized with the
partner’s sperms and then cultured in the laboratory for 3 or
5 days the best created embryos which according to the
embryologist can survive the stress of freezing and thawing
are then cryopreserved.
If just eggs are cryopreserved then whenever a pregnancy is
desired, the frozen eggs are thawed and fertilized with
sperms via a process called Intra-Cytoplasmic Sperm
Injection (ICSI). Once the uterus has been appropriately
prepared, one or two of the best quality embryos are
transferred into the uterus for implantation.
Recent international researches have shown that, the use of
frozen eggs has the potential to give similar results as using
freshly collected eggs provided the egg has survived
thawing. Published data suggest that a single pregnancy
may be achieved on an average from about 10 -15 frozen
eggs.
The introduction of a new freezing technique known as
Vitrification has now made egg banking/ embryo banking a
much more realistic option. Vitrification or flash-freezing is
a technique which cools at a very fast rate, such that the
tissue is preserved in a glass-like state (hence ‘vitrified’)
without the formation of damaging ice crystals. Vitrification
is associated with better survival rates for eggs/embryos
than previously used slow-cooling technique.
Ovarian Tissue Freezing
Currently considered as an experimental procedure it
involves removal of the ovaries partially or in complete
surgically before the treatment is started. Removed tissue
that contains the immature eggs/ oocytes are divided into
strips and then frozen for future use through re-implantation
or in vitro maturation of eggs (process of culturing the eggs
in the lab and waiting for them to attain maturity).
Ovarian tissue freezing is not suitable for you there is a
high risk for ovarian metastases. However, it may be the
only fertility preservation option for pre-pubertal girls.
18| August 2018|
AIMS Hospital &Research
Center:
Serving the People with Utmost
Devotion &Humility
he healthcare segment in Pune is undergoing an
interesting metamorphosis with healthcare players
Tforaying into the city and major hospitals slated for
expansion. The major strength of this city is itshugely
expanding population base. With this, comes a challenge to
provide the best healthcare to the ever increasing population
of the city. Aundh Institute of Medical Sciences or AIMS
Pune is one of the newest additions to the healthcare
segments in Pune. This hospital is already shaping to be one
of the most committed hospitals that maintain clinical
excellence by focusing on top class healthcare services, and
uses the latest medical technology to do so.
Having a team of qualified doctors for treatment, assisted
with the well-trained Nursing & Para Medico staff working
round the clock for patient care, assists AIMS to deliver
state-of-the-art healthcare services to all its patients. It has a
prompt administrative staff to help patient to feel ease
during their admission to the Hospital. It gives an overall
home like feel, and this fact makes AIMS different thanits
competitor colleagues.
AIMS recognizes and believes that, “Every patient is
important, and hence deserves the very best care possible.
We will not be mechanical in our approach to work we do,
and will take personal care of our patients.”
The Outstanding Doctors and Leaders of AIMS
Dr. M. S. Hiremath, is a qualified MD, DM, MNAMS,
FISE, and is a leading Cardiologist of India. He strongly
believes in providing the best quality treatment and prompt
services to patients. He is a world reputed interventional
Cardiologist; Dr. Hiremath has performed over1, 00,000
angiographies, and more than 30,000 angioplasties
including coronary, peripheral, and carotid interventions.
He also specializes in Carotid Stenting, Aortoiliac
interventions, and peripheral angioplasties for leg attacks.
20 | August 2018 |
| August 2018 | 21
He has additionally proctored many
interventions in Malaysia, China,
Vietnam, and Bangladesh besides
participating in global trials. Dr.
Hiremath is also a prestigious faculty
at various international interventional
programs.
Another renowned Gynaec
Laparoscopic Surgeon and IVF
Specialist associated with AIMS is Dr.
Kishore Pandit, who is a faculty &
speaker at various national and
international societies of gynecological
endoscopy. He has been bestowed with
memberships of many prestigious
organizations such as Society of
Laparoendoscopic Surgeons (SLS,
USA), International Society of
Gynecological Endoscopy (ISGE),
International Society for Gynecologic
Endoscopy (IAGE), Pune Association
of Gynecologic Endoscopy Surgeon
(PAGES) and Indian Medical
Association (IMA).
Dr. Kishore is the Founder President of
PAGES, and General Secretary (2012 –
2013) of Pune Obstetrics &
Gynecological Society (POGS). At
present, he is the Executive Vice
President of POGS.
One of the Directors of the hospitals
Mr. Gokul Gaikwad is from the
Social Service background and leading
to AIMS, as continually improving its
capability to identify, develop &
provide services that are valued by its
patients and result in good clinical
outcome.
Mr. Gokul Gaikwad vision is- The
hospital always committed to quality,
as an integral part of its total
operations with the goal of achieving
clinical excellence, patient satisfaction,
and safety, apart from its unique
services.
The distinguished ex-honorable Mayor
of Pune (1999-2002), Mr. Datta
Gaikwad is also an integral part of the
core team of AIMS. The recipient of
‘The Best Corporator, PMC’ (awarded
by Rajiv Gandhi foundation),
Mr.Gaikwad, is a Chairman of
Chaturshrungi Devasthan Committee,
and is a crusader pursuing multi-
faceted development for the Aundh
region.
Mr. Rajeev Krishnani, is a real estate
wizard. His Water Conservation theory
& suggestions have been accepted by
the PCMC. He is an elected President
for the West Zone, of the Sports
Development Board of India, including
the states of Maharashtra, Madhya
Pradesh, Gujrat, Goa and Jharkhand.
Exceptional Services Benefitting the
Patients & Industry
AIMS, is working towards patient care
with a motivated team of Medicos,Para
Medico’s & Administrative staff. Ithas
been built by some of the most eminent
Doctors & Social Entrepreneurs of
Pune. In vicinity of seven km, no such
equipped and qualified facility is
available, accessible and affordable. It
has one of the best world class ICU
facilities in the area, a finest Cathlab
facility & cardiac department, and IVF
center. AIMS, is currently getting
equipped with the latest CABG
(Coronary artery bypass grafting),
CRRT(Continuous Renal Replacement
Therapies), AdvanceHAMILTON-
C2andVentilator-ICU.
AIMS is determined into supporting
government schemes like BPL, PMC,
PCMC & Own Social works to name a
few.
Growth & Testimonials that Speak
Bounds
Statistically, AIMS is growing
significantly year after year with a
remarkable progression. The hospital’s
recommendations and services
themselves speak about trust it has
built in the citizens. It has done the
highest number of successful Cardiac
treatments & Laparoscopic surgeries in
the area.
 A Senior Neuro Surgeon Dr.Sanjay
Vhora (HOD of Sasoon Hospital)
has operated a 52 years male
patient with “h/o Cervical Cord
Compression C4-C7 Stenosis.”
Surgery- Decompressive Cervical
Laminectomy C4-C5, C6-C7.
 Dr. Wagholikar Gajanan & Dr.
Agashe Prasad operated, a 35 years
old female patient diagnosed with
“Choledocal Cyst with lower CBD
stricture, CBD stone and ERCP
stenting done.”Surgery-
Cholecystectomy with excision of
Choledocal cyst, removal of CBD
stone and Hepatico-Jejunostomy.
Future Goals & Vision of AIMS
The hospital is striving towards
promote, restore, and maintain the
health of all the people that come to
AIMS. It works with a goal to achieve
a bed capacity of two hundred, making
Super Specialty Medical treatment
available to all its patients.
We believein
providing personal
care and quality
services that are
state-of-the-art
to our patientsat
an aflordable price
‘
‘
AbouttheAuthor
Dr. Virendra Ghaisas is India’s
leadingENT & Rhinoplasty
Surgeon, basedin Pune.Agraduate from
KIMS Karadin theyear1996, Dr.
Virendra completedhis MS (ENT) from
JNMC, Belgaumin theyear2001. He
thencompletedhis specialtraining on
Rhinoplastyfrom Marien Hospital,
Stuttgartandspecialisedin Facial Plastic
Surgery.
He has presented papers in National,
Zonal and regional conferences and has
won accolades for presenting paper
presentation. His contribution to mentor
undergraduates and post graduates
through an educational DVD helps
students to learn from him. Virendra is an
associate professor at MIMER Medical
College. Being a renowned ENT
Consultant and Rhinoplasty Surgeon,
his professional experience includes:
Guest Lecturer and Operating Faculty on
Rhinoplasty and Live Surgical Otological
workshops and camps at various AOI &
acrossthecountry.
Rhinoplasty-Functional and Aesthetic
22 | August 2018 |
Fine-Angle
n today’s world, we often come
across people who have made
Irevisions to their nose through a
surgery either due to a malformed nose
at birth, deformed by an injury or for a
more pleasing appearance. Rhinoplasty
more commonly known as “nose job”
is a surgery performed to sculpt the
shape of the nose which is referred as
“Aesthetic Rhinoplasty” as well as to
improve the breathing function of the
nose, invariably termed as “Functional
Rhinoplasty” which further helps to
nullify the associated problems. If
breathing is impaired due to the form
of the nose or an injury, it can often be
improved with Rhinoplasty. Although
the expressed goal of such a surgery is
to correct breathing issues, patients
usually experience positive cosmetic
benefits such as enhancing the shape of
the nose as a bonus. In this demanding
world and growing trends, Rhinoplasty
is not only done to improve the
functional aspect of the nose but also
for its aesthetic outcomes.
Rhinoplasties have evolved over
thousands of years. Many countries
have put their imprints on the Nasal
surgery procedures which are clearly
stated in the medical history. Today,
Rhinoplasty continues to advance at an
even more rapid pace and has become
safer and less invasive with the
growing techniques and expert doctors.
Before a Rhinoplasty is performed, a
patient’s nasal pyramid is thoroughly
examined with an endo-nasal
examination and its harmony with the
other features of the face. A simulation
of the desired result is done using
photos and computer techniques. A
preoperative check-up is carried out.
There are two types of techniques to
perform the surgery, “open and
closed”. In closed Rhinoplasty, all the
incisions are inside the nostrils and
thereby provide a very limited
exposure. Open Rhinoplasty gives
wide access to perform all the
necessary techniques under direct
vision. Although there is a small scarat
the column of the nose which fades
away in a few weeks, the outcomes of
open Rhinoplasty gain advantage over
the closed techniques. Most skilled
surgeons do not use any artificial
grafting materials. Tissues like
cartilage and fascia from various sites
like the nasal septum, ear cartilage, and
rib cartilage are used to reshape the
nose.
There are a few non-surgical
techniques like “fillers” an alternative
for the surgery to camouflage minor
defects although the outcome of such
procedures is temporary. For a long
lasting and permanent change
“Rhinoplasty” is the only solution. The
nasal anatomy and proportions of each
individual are quite varied and the final
look of any Rhinoplasty operation is
the result of the patient’s anatomy, as
well as of the surgeon’s skill.
Rhinoplasty is generally an outpatient
surgery which is done under general
anaesthesia. With evolving technology
and skilled surgeons in this field, the
outcome is expected to be nothing but
the best. Medical science cannot ensure
a 100% guarantee and keeping that in
mind, surgeons take utmost care to
deliver precise results. Few cases that
sometimes need corrections after
surgery can be revised after a waiting
period of about 12 months. About 10%
of patients require a second procedure;
however, the revisions required are
usually minor.
Awareness on Rhinoplasty is wider in
western countries compared to India.
According to surveys, awareness level
in countries like Europe, USA & Japan
is huge. Most parents in Korea gift
hospital coupons to their children at the
age of 17 to get a nose job done.
Children in Europe mostly get such
surgeries done at the age of 16 to
improve the shape of the nose,
aesthetically, not necessarily that they
suffer from functional complexities.
With the recent trends and vast
exposure, India is witnessing growing
awareness about Rhinoplasty in the
younger generation. While our country
is competing with the rest of the world
in a variety of areas, Indian education
plays a very important role in shaping
a child’s career. Therefore, most of the
aesthetic surgeries are planned after the
age of 18 years until it is inevitable to
adjourn. Although with changing times
and with the influence of Bollywood
industry, the younger generation opts
for aesthetic Rhinoplasty. Having said
this, our country is predominantly
grounded to our traditions and culture.
A surgery is more of a family’s
decision than an individual choice.
Therefore even today 70% surgeries in
India are done to improve the
functionality of the nose rather than for
aesthetic purpose.
While Rhinoplasty is one of the most
popular cosmetic surgeries in the
world, a 2017 Report by International
Society of Aesthetic Plastic Surgery
(ISAPS) states India amongst the top
10 countries to perform Rhinoplasty
surgeries, having male to female ratio
of 60:40. Countries with emerging
economies like India, have more
disposable income hence there is a
growth in the spent for aesthetic
surgeries seen mostly amongst the
younger generation.
In the future, Rhinoplasty is projected
to grow in India with improved
standards of healthcare technology
driving the growth of medical tourism
industry. Other factors such as rising
aging population worldwide,
availability of affordable world-class
medical facilities in emerging
economies, and high medical insurance
costs in developed regions are boosting
the demand for medical tourism
globally.
| August 2018 | 23
Fine-Angle
ith every blink of an eye, someone somewhere is making new developments and innovations.
One of the key factors driving these advancements is the realized need to improve the people’s
Wcomfort. Customer-centricity is setting newer trends in every industry today. In the healthcare
sector, patient-centric developments don’t just help in improving the patient’s comfort; it aims at bettering
their lives. Personalizing care is the perfect formula for incorporating customer-centricity into healthcare.
The trend has changed from treating the immediate problem of the patients to helping them in leading
healthier lives. Not all human bodies react similarly to a medicine or a treatment process. An optimizedcare
has to be identified to deliver the perfect treatment for a particular patient. Although this is a far-fetched
dream, the concept of personalized medicine has brought us a little closer to it.
Additionally, the approach of people in selecting their healthcare provider has become more sophisticated.As
consumers seek affordable healthcare resorts and worthwhile experiences with their doctors, the healthcare
organizations have to work in the direction of satisfying these requirements. Providing health care is not a
one-time transaction; people need this service repeatedly, throughout their lives. It also involves varied and
24| August 2018 |
Optimizing
HEALTHCAREwith Precision Medicine and
Personalized Patient Experience
complex experiences, involving emotional andpersonal
subjects. Meticulous attention to the patients’
preferences and behavior is of importance. With this,
instant connection, instant solution, real-time feedback,
and personalization in the care industry have drifted far
from just being a luxury; they have become a necessity.
Precision Medicine
The medicines and treatment processes that have been
known to the human kind are based on the defined
“standards of care”. These standards are described based
on the responses of the general population, i.e. howmost
of the patients react to a particular treatment or medicine
when detected with certain specific symptoms. This
method is based on “trial and error”; if the given
treatment does not have any effect on the patient’s
condition, a new treatment is tried. Every human body
does not just react differently to different drugs; it reacts
differently to various doses of the same drug as well.
Precision medicine, also known as personalized or
genomic medicine, is the answer to ameliorate the
existing healthcare methodologies.
Personalization of medicine means tailoring a specific
medicine for a particular person depending on thefactors
like the person's gender, age, genetic structure, proteins,
environmental conditions, and so on. It has emerged as a
new frontier in the care industry based on population
health, genomics, and big data. Overcoming the
drawbacks of the currently used “trial and error” method,
it comes with the promise to not only improve extant
treatment methods but the lives of the patients as well.
Prevention and cure of chronic diseases will beenhanced
to a great extent with the introduction of precision
medicine.
Personalizing Healthcare
Enhancing Patient Engagement
The old ways to communicate with patients have
rendered unpopular in today’s digital world. Most ofthe
Customized Care
| August 2018 | 25
healthcare providers are focusing on personalizing the communication between the doctors and their
patients. It can be beneficial for both the parties. To create a relevant and targeted patient outreach, now
the healthcare industry has various tools for upgrading patient engagement. With the help of technologyit
has become possible to digitally maintain and manage patients’ records, their history, appointment
management, and much more, making the process very smooth. And with big data in the picture, it is
possible to collect and store immeasurable amount of information. It is also easy for the doctors or the
healthcare providers to access and process this digital information in real-time, subsequently helping in
better patient engagement.
Since patients are increasingly taking charge of their own decisions and selecting what they find best for
themselves, personalized communication will help to attract and retain more number of people. With
patients going digital, it is necessary for the healthcare providers to align to their needs. Delivering
relevant and accurate information on time to the patients has become significant the healthcare
professionals.
Elevating Patient Experience to Trigger Satisfaction
According to a prominent source, now-a-days, numerous patients tend to change their healthcare operators
if they are not satisfied with the service received. This focus on increasing the satisfaction is due to thefact
that most of the medical costs are shouldered by the patients today. This satisfaction is directly related to
the patient’s experience. Enriching this experience depends upon the healthcare provider’s expertise and
facilities. Organizations can trigger this by simple methods of patient personalization, like clear
communication, spending sufficient time with the patients during the appointments, patient engagement
after appointment, incorporating timely reminders for medicines in the patient’s routine, and so on.
There is a shift in healthcare philosophy from treating the detected illness to enhancing the health of the
patients. Toaddress this shift patient personalization provides a discourse to topics like preventive
healthcare screenings, lifestyle changes, and so on. It has become easier for the patients to select the right
healthcare provider as well as to place their trust in their doctors. Patient- Centered Care will enable the
healthcare providers to fulfill the wishes and the needs of the patients as well as improve the health of the
population, as a whole.
The digital revolution has brought with it many changes across various industries. The newly emerging
tech-savvy generation, today, demands better experiences and personalized content. Staying aligned with
this pattern; the healthcare industry is moving ahead to improve patient-centered care. Patient-centered
care can be categorized broadly into two: Personalized Medicine and Patient Personalization. While
patient personalization is focused on improving the whole experience of the patients in order to ensure
satisfaction, precision medicine will trigger better treatments and prevention of diseases in patients,
improving the quality of life. To stay in the race, patient personalization has become the need of the hour
for healthcare professionals across all sub-domains of the care industry.
Customized Care
26| August 2018|
Oyster &Pearl
Hospitals:
APioneer in Modern Multi-Specialty
Healthcare Industry
Healthcare has been a subject of immense
importance to the humanity since its inception.
Good health is the key factor to human happiness
and well-being. In today’s scenario, healthcare has become
even more crucial. By leveraging the technological
innovations, the healthcare sector is developing gradually
every day. In the recent times, India has led the path of
offering the most advanced and remarkable medical care.
Oyster & Pearl Hospitals, popularly known as ONP, is one
such leading brand who have pioneered modern healthcare
in number of ways.
Oyster & Pearl Hospital is a team of passionate individuals
that came together due to their shared quest for a healthy
community. With five hospitals across Pune, ONP is the
leader of medical care in Western Maharashtra. It
specializes in IVF and mother & childcare in Pune,
providing cutting-edge treatment to patients from across
India and the world with the comfort of experienced
doctors.
Having a sixty year old legacy, the skilled professionals at
ONP have seen it all: the most critical cases and the most
challenging medical problems. Aided by years of
experience, they provide the best treatment to their patients.
About the Ingenuous, Passionate Leader
The CMD of Oyster & Pearl Group of Hospitals, Dr.
Amita Phadnis, is a multifaceted personality, whose
driving principle in life is the pursuit of excellence. She has
achieved professional excellence in the fields of Pediatrics
& Neonatology and excelled as a healthcare entrepreneur.
She continuously updates her skills and knowledge to stay
Dr. AmitaPhadnis
CMD
28 | August 2018 |
abreast with new developments and
technology by reading journals and
visiting conferences and renowned
healthcare centers, keeping aside few
weeks of time for this purpose every
year. Amita is also a charismatic
speaker and has been successfully
conducting workshops on various
topics.
She started her practice in Pune in the
year 1992; she set up the first tertiary
level Neonatal ICU, called Neo Clinic.
In a few years, this clinic grew into a
full-fledged Children’s Hospital
offering comprehensive medical &
surgical services for children, including
a transport ambulance. After that, she
worked at Sumati Health – Health
Evaluation & Lifestyle Therapeutics as
well as in the diagnosis sector, before
joining Oyster & Pearl Hospital in
2008. Bringing with herself the vast
experience of twenty-two years in
clinical practice, she has established
‘The Pediatrics and Neonatology
Department’ in ONP. Under her
guidance, ONP has been expanding
continuously and there’s no looking
back.
Multi-Specialty Healthcare Services
From basic services like general
medicine and surgery, pathology, ENT,
and ophthalmology to complex
treatments like plastic and cosmetic
surgery, neurology, and oncology,
Oyster & Pearl Hospital provides
everything. It provides the facilities for
endoscopy and cardio-thoracic surgery,
neurosurgery, spine surgery, orthopedic
and joint replacement, oncosurgery and
radiology for cancer treatment, as well
as treatment for EMS trauma, child and
adult psychiatry. It also has
departments for urology, nephrology,
and gastroenterology. ONP specializes
in child-birth and infant care and
provides services in obstetrics,
gynecology, pediatrics, and
neonatology. Moving along with the
technology, it has adopted modern
medical techniques like, laparoscopic
surgery, as well. Other than these
services, ONP has various healthcare
units like ICU, neonatal ICU, coronary
care unit, modular operation theatres,
and cath labs.
Patient-Centricity at Oyster & Pearl
The journey of ONP started 60 years
ago and since then the hospital is based
on the most basic aspect of healthcare-
the bond between a patient and a
hospital, where the patient is central to
every thought and action. This is what
the name of the hospital as well as its
symbol reflects; a pearl inside an
oyster. With a team of highly qualified
doctors and skilled professionals,
supported ably by cutting-edge
technology, ONP has become a trusted
name across generation.
ONP’s Core Values
It is driven by four core values that all
the people at ONP believe in:
Experience, Expertise, Safety, and
Trust.
 Experience: Sixty years of legacy
in healthcare industry, gives them
an advantage of widespread
exposure.
 Expertise: Having experts and
pioneers in numerous healthcare
fields helps them to assist their
patients efficiently.
 Safety: Patient’s safety is of utmost
importance.
 Trust: Patients have placed their trust
in ONP’s services from last sixty
years.
Providing Benevolent Facilities for
the Underprivileged
Oyster & Pearl provides free checkup
to the underprivileged. They organize
“Shibir” and health camps jointly with
NGOs and civil society. They conduct
WOMB (Wellness of Mother and
Baby) sessions cost-free for the public
at large. There are provisions for child
deliveries at nominal rates as well as
specially designed MOM and WOMB
packages for ‘below poverty line’
mothers and lower socio-economic
strata of the society.
Future Plans
In the next few years, ONP plans to
specialize in all the medical treatment
facilities, including liver and kidney
transplant. They are working on
upgrading the existing neonatal care
units to the leading-edge
tertiary/quaternary neonatal care units,
which will be supported and managed
by highly qualified neonatologists.
Their aim is to develop state-of-the-art
infrastructure and expertise, in order to
serve the society in multiple
specialties, including organtransplants.
Touching
lives
,Changing
Futures
‘
‘
| August 2018 | 29
Healthcare
Reforms in India
ith a population of more
than 1.3 billion people,
WIndia is currently a home to
a fifth of the world’s population.
Although India’s population growth
rate has been showing a decreasing
trend since more than three decades,
population is still increasing by 1.2%
annually. The UN predicts that India
will be world’s most populous country
by 2024 and by 2030 India will
become the first political entity to
reach the 1.5 billion people mark!
India is world’s sixth largest economy
by GDP (nominal) and the third largest
by purchasing power parity, and yet it
spends only about 1.2% of its GDP on
health sector – among the lowest in the
world.
The constitution of India guarantees
free healthcare for all its citizens, and
yet private healthcare sector has been
the primary source of health care for
70% and 63% of households in urban
and rural areas of India respectively.
58% of India’s hospitals are run by
private sector and a whopping 81% of
doctors serve in private healthcare
sector. On the other hand public
healthcare sector has catered to only
18% of total outpatient care and 44%
of total inpatient care. Clearly the
Indian government has failed by far to
provide the people their right to free
quality health care. The fact that 57%
of households have cited poor quality
of care offered at government hospitals
as the major reason for preferring
private sector over public sector is a
major testimonial to the negligent
attitude of the government towards
healthcare reforms. Currently the
healthcare system of India cannot
completely mitigate the needs of
Indian population. Because the Indian
government spends only 1.2% of its
GDP on the health sector, out-of-
pocket payments make up 75% of the
total expenditure on health care. 40%
of the people that are hospitalized are
either pushed into lifelong debts or
below the poverty line! About 23% of
patients do not have sufficient money
to afford medical treatment where as
63% of the patients lack regular access
to necessary medications. In simpler
terms, this means that, the government
has not been able to provide for a
major proportion of our population an
access to health care services. These
facts and figures make us contemplate
about the healthcare policies and
reforms introduced by the government
and question whether their
implementation was in synergy with
the true spirit of their formulation.
30 | August 2018 |
Dr. Sudhir is currently serving as the Head of the
Dermatology, Venereology and Leprology, at
Government Medical College, Aurangabad. He is one of
the established names in the field of medicine in India.
Having completed his M.D. in dermatology and
cosmetology from the University of Mumbai, he has
distinguished skills in the fields of Clinical research,
Medical education and Technology. Prof. Sudhir has
invested his soul strength towards helping the needy and
enlightening the bright minds of tomorrow.
On the other hand Pankhil with the strong backing of his
PharmD education, from the esteemed Government
College of Pharmacy, Aurangabad, is achieving great
heights at his organization. He possesses exceptional
expertise in Clinical Research, Biostatistics and Clinical
Pharmacy Services.
In 2005, the government launched
National Rural Health Mission
(NRHM) with an aim to address the
longstanding issue of lack of
professionals in rural area. The goals of
NRHM were to provide effective
healthcare to rural people. For this a
compulsory rural service for young
doctors was instituted in the hopes that
they will remain in rural areas. In the
Twelfth National Plan, Indian
government decided to expand NRHM
to the entire country and called it
National Health Mission (NHM). In
2013, National Urban Health Mission
(NUHM) was approved as a sub-
mission of NHM. NUHM aims to have
one Urban Public Health Centre for
each population of 50,000 and aims to
fix current facilities and create new
ones. Improving sanitation and
drinking water and reduction of out-of-
pocket expenditure for treatment are
among other aims of NUHM.
In 2011, a report that was compiled by
High Level Expert Group (HLEG),
which was constituted by the Planning
Commission of India, gave an
elaborate financial plan and framework
for Universal Health Coverage (UHC).
The HLEG defines UHC as “ensuring
equitable access for all Indian citizens,
resident in any part of the country,
regardless of income, social status,
gender, caste or religion, to affordable,
accountable, appropriate health
services of assured quality (promotive,
preventive, curative, and
rehabilitative), as well as public health
services addressing the wider
determinants of health delivered to
Industry Insights
About Author
This article is written by Prof. Dr.SudhirV. Medhekar and
Mr. PankhilGandhi.
Prof. Dr. Sudhir V.Medhekar
Head of the Dermatology
Venereology and Leprology
Mr. Pankhil Gandhi
| August 2018 | 31
Industry Insights
individuals and populations, with the government being guarantor and enabler, although not necessarily
the only provider, of health and related services.” Following were some of the key recommendations of
the HLEG:
 Development of a national health package which would offer essential services as a part of citizen
entitlement
 No fee of any kind to be charged for healthcare services under UHC
 General taxation to be used as principal source of health financing
 District hospital networks to be strengthened as care delivery and training networks
 Effective contracting guidelines with checks and balances for care provision to the formal private
sector
However due to some slackening in India’s economic growth, UHC was shelved. It was only in 2018
that the course of UHC was reset when the government introduced ‘Aayushman Bharat’ project in the
national budget. This initiative has two components, the first of which has been named National Health
Protection Scheme (NHPS). The government has allocated a fund of INR 20 billion. The central
government will bear 60% of the costs of NHPS and the remaining 40% will be contributed by each
state. Under NHPS, the government plans to provide coverage up to about INR 5 lakhs per family per
year for secondary and tertiary care hospitalization. Second component consists of upgradation of
150000 subcentres into Health and Wellness Centres (HWCs) across the country. These HWCs will
offer free basic clinical and preventive services including simple diagnostic tests and provide essential
generic drugs to all.
Upon implementation of these aforementioned schemes it is obvious that the vacancies will be on the
rise. The WHO prescribes ideal doctor population ratio of 1:1000. India has a doctor population ratio of
0.62:1000, far less than the recommended figure. To overcome this dearth of physicians, the
government has an ambitious plan of one medical college in each district of India. Even though the
government is a long way from achieving this herculean task, the progress of government for the same
is commendable.
The profession of pharmacy has been an integral part of the healthcare systems of many countries since
decades, and yet it was not until recently that a curriculum for Clinical Pharmacists was initiated in
India. Till then India was essentially missing on an entire segment of clinical pharmacy services in its
healthcare system, considered to be crucial for the provision of quality healthcare. In 2008, a six years
integrated post-graduation course for the qualification PharmD (Doctor of Pharmacy) was instituted by
the Pharmacy Council of India. With initiation of PharmD course, Indian healthcare sector will now see
a rise in the number of clinical pharmacists. Being trained to provide services like comprehensive
patient counselling, detection and management of drug related problems and adverse events,
therapeutic drug monitoring and provision of cost effective therapy, these clinical pharmacists will add
a previously non-existent segment of clinical pharmacy services into the Indian healthcare segment.
In conclusion, it can be said that although the government has now initiated ambitious healthcare
reforms, it still needs to ensure their success by meticulous planning and robust implementation. The
government needs to do more to utilize other healthcare professionals like physicians from Ayurveda,
Homeopathy, Siddha and Unani backgrounds, Pharmacists and Nurses, but at the same time ensure that
the quality of healthcare services is not compromised. Surely HWC-led comprehensive primary health
care and NHPS will increase access to health services. For these schemes to succeed, the healthcare
workforce needs to be scaled up in both, number and quality. On other hand, regulatory systems also
need to be strengthened to improve quality and accountability by keeping stringent checks on the
healthcare sector. Although India has committed to UHC, it may take years to achieve it in true sense.
Nonetheless, provision of UHC is a revolutionary reform for Indian Healthcare System.
32 | August 2018 |
vi
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Family, friends and
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Pawana Hospital:
Providing World Class Patient Care
for a Healthy Life Time
stablished in 1997, Pawana Hospital is one of the
largest time-honored private multi-specialty
Ehospitals within the Maval Pune region. Since then,
Pawana Hospital has risen to a position of leadership, and
has emerged as the foremost integrated healthcare services
provider.
The mission of Pawana Hospital is to continuously strive
hard to serve the society, accomplishing highest quality
health care services, providing this in a cost-effective way.
Though in the rural area, the hospital NABH and ISO
9001:2015 accredited and these are the cornerstones of
Pawana’s legacy. The healthcare provider focuses on
patient safety, affordable healthcare, clinical excellence,
customer welfare, ethical practices, occupational health and
safety, workforce training, and compassionate care of
mankind. Pawana Hospitals is among the first few hospitals
in Maval Taluka to be influenced by the technology to
facilitate seamless healthcare delivery through, hospital
information systems, and outreach initiatives.
Forerunners in Providing Multispecialty Care Pawana
was instigated with a humble beginning of 10 bedded
hospitals, in February 1997, and today it has grown to
over 120 bedded multispecialty hospital. Since then,
Pawana is uninterruptedly serving needy patients with the
widening domain of services. After this initialmomentum,
PH introduced ICU services in December 2000 which were
inaugurated by Late MP Sunil Dutt, to provide lifesaving
facilities to critical patients in remote areas, at affordable
costs.
From its experience, the essential traits which has lead the
organization to achieve outstanding heights, are leadership
skills with the effective communication, accompanied by
the positive energy, followed by the ability to energize
others, and releasing their positive energy to take any hill.
As a responsible corporate citizen, Pawana Hospitals takes
the spirit of leadership well beyond business, and has
embraced the responsibility of keeping community
healthier.
Dr. SatyajitWadhokar
Managing Director
34 | August 2018 |
The Able and Experienced Hands
behind Pawana
When one talks about ordinary people
bringing about change, one cannot
afford to miss out on the guiding light
of Pawana Hospitals; its Managing
Director, Dr. Satyajit Wadhokar. He
is the one who single-handedly
renewed Maval Taluka in the map of
Pune along with the support of his wife
Dr. Varsha Wadhokar. Dr. Satyajit has
always been inspired by his father Dr.
Krishnakant Wadhokar, who works in
providing healthcare to the rural and
tribal communities of Maval Taluka.
He decided to follow his father’s
footsteps in very early days of his
childhood. After completing hishigher
secondary education from Wadia
College Pune, he completed his
graduation from University of Pune in
1986.
After the academics, he turned to get
the real hands-on experience in
medicine under the guidance and
motivation of elite surgeon Dr.
Shrinivas Gore (Nana). Dr. Satyajit, an
honored captain of the ship offers a
blend of the finest medical and surgical
skills delivered with compassion, and a
patient centric approach. Working on
the noble principle of “patient’s
interest first”, and with the support of
his better half Dr. Varsha Wadhokar,
Executive Director who is very much
focused on quality health care services,
she aimed to provide high-level quality
care. Chief Operating Officer of the
hospital, Mrs. Revati Mani has akeen
eye on the quality & safety concerns of
the Hospital.
Following parents footsteps elder son
Dr. Pratik is pursuing MD Medicine
and younger Dr. Pranav is pursuing
MS Surgery.
Distinctive Plethora of Services
Pawana Hospitals Offers
Pawana Hospital is also one of the first
centers to have critical lifesaving
modalities with modern medical
equipment in Cath lab, Medical ICU,
and cardiac ICU. It also perform supra
major surgeries like Cardiac bypass,
Neuro, Spine, and Joint Replacement
Surgery with ultra-modular operation
theatre setup. They provide round the
clock facilities like Emergency and
Trauma unit, ICU, CCU, NICU,
Modular Operation Theaters, LDR,
Physiotherapy, Dialysis, etc.
Apart from these core services, Pawana
has super specialty services in various
disciplines like Cardiology (Cath lab),
cardiothoracic surgery, Neurosurgery,
Neurology, Urology, Nephrology,
Gastroenterology, Plastic & Vascular
surgery, Oncosurgery, Oncology
Pediatric surgery, Spine & Joint
Replacement Surgery. Diagnostic
laboratory & Imaging Services, they
have 24hrs available MRI, CT scan,
pathology lab, microbiology lab, USG,
2D Echo with carotid Doppler, digital
X-Ray, etc.
Regarding health services Pawana
hospital focuses on preventive health
screening and initiative. Considering
the need of the time, PH would like to
become accessible by digital
appliances and utilize modern
technology, to control administrative
and operational work. Pawana Hospital
actively promotes awareness and
educational programs on preventive
care and training people on several
health-related problems.
It has employees volunteering CSR
initiatives and community
development. Pawana Hospital
organizes camps and awareness
programs like blood donation camps,
AIDS awareness programs, cancer
detection and gutkha awareness camp
for men, awareness of adolescence
group etc. Currently, the hospital is
providing free mobile clinic service to
Interior Rural Area of Maval villages
which are Urse, Chandkhed,
Bebedohol, Baur, Parandwadi, and
Ozarde, in collaboration with Finolex
Cables ltd. After catering needs ofrural
population, hospital also extends its
services & hospitality to foreign
patients from Middle East countries
like Yemen, Qatar etc.
Though serving in the rural area,
pioneer in critical health care services
and cardiac services in Maval Taluka.
Accolades of Pawana Hospitals
 Vikas Ratna Gold Award for
International Integration & Growth
Society
 Pardarshi Award byYeshwantrao
Chavan Pratishtan
 Appreciation award for
outstanding& dedicated services
rendered by Rotary Club
 Kartabgar Mahila Laxmibai
Gokhale Purskar by hand of former
President Pratibhatai Patil
Abiding by Its Precious Values At
Pawana Hospitals patients’
satisfaction always comes first.
Respect, Innovation, Team Work,
Excellence, and Integrity are some of
the prominent values that the hospital
strictly follows to provide state-of-the-
art patient care and healthcare services.
Pawana Hospitals adheres to the
highest standard of professionalism,
ethics, personnel responsibility, open
communication, honesty, and
trustworthy of its patients and team.
Present and Future of Pawana
Hospitals
Pawana hospitals’ five-year
development plan includes expansion
with the new floors for ICU and wards.
Pawana’s plans don’t just stop at
infrastructure; it goes beyond
providing medical care services.
Considering the rising emergencies and
road traffic accidents, a team has been
trained to handle emergency situations.
The hospital also focuses on organ
donation awareness.
We strive hardto
serve the society,
accomplishinghighest
quality health care
services, and providing
all this inacost-eflective
way
‘
‘
| August 2018 | 35
Mutant
KRAS Gene:
A Potential Targetto
Suppress Associated Cancers
RAS is a gene family that makes proteins which control cell growth and cell
death in a human body. KRAS, HRAS and NRAS are the members of RAS
gene family. This family produces more than 150 proteins. The RASgene
in its mutated (changed) form can be found in one-third of the cancers. This mutated
form of RAS gene produces defective proteins, which causes uncontrolled growth of
cells leading to cancer, as well as it makes cancer resistant to the existing therapies.
The most researched gene among the RAS family is KRAS. The mutated form of
KRAS gene is capable of transforming healthy cells into tumours. It is majorly
associated with aggressive cancers; KRAS mutations occur approximately in 30% of
all the cancers. The studies say that 95% of pancreatic cancers, 30% of lung cancers,
and about 45% of colon cancers have mutations in KRAS genes and do not have any
successful treatments currently. While some cancers originate from mutant KRAS,
few cancers even seek this gene continuously to survive. Cancer-causing mutated
KRAS genes were identified over three decades ago, and yet no therapy has been
very effective against them. A lot of research work is being continuously done in this
direction and some effective solutions have come to light.
A thorough study of KRAS structure, signalling and processing has helped infinding
several anti-cancer treatments. Various direct and indirect methods, targeting KRAS
mutations, are being explored. Inhibition of mutated KRAS genes that will block the
36 | August 2018 |
Editor’s Take
| August 2018 | 37
growth of cancer cells can be categorized as a direct
method. Alternately, synthetic lethality falls under indirect
methods to eliminate cancers associated with KRAS
mutation.
Mechanism of Cancer Formation
In the healthy cells, the information travels from the cell
boundary to cell nucleus due to the protein made by the
genes. The mutated cells produce defective proteins. The
signals sent by the proteins determine whether or not the
cell growth should take place further or the cell should stop
dividing and mature. KRAS acts as a switch that turns “on”
and “off”; when on, the cell division continues and when
off, the cell division stops. Consider a small molecule, x,
which is responsible to turn the switch “on”. In a healthy
cell, this x molecule is converted to another molecule, y,
which is responsible to turn the switch off. The x molecule
in KRAS functioning is GTP and the y molecule is GDP. If
the switch does not go to the “off” state the cells will
continue to divide uncontrollably, further leading to cancer.
Due to KRAS mutation, the switch is stuck at “on” state.
This is because the proteins cannot perform x to y
conversion. The stated process initiates the cancer
formation. Some of the cancers that seek this mutated gene
for survival further trigger the excessive uncontrolled
growth of cells. Therefore, even if successfully treated,
there are high chances of the tumour to be formed again.
Possible Treatment Methodologies
Direct Method Using Inhibitors: Researchers have looked
for a drug that can turn the stuck at “on” state switch off.
But the x molecule forms a very specific bond with the
protein. Breaking this bond is very difficult and no proper
solution for it has been reached. It was then found that a
mutant form of protein, called KRASG12C, can create
permanent bonds with the small molecules. These bonded
molecules can capture the cell in its inactive state, before it
is trapped at the “on” state. This will further stop the growth
of cancer cells and cause the shrinking of the tumour.
Certain inhibitors have been discovered for the KRASG12C
mutant. These inhibitors have been tested on mice, induced
with human cancer. One of them is ARS-853. Inhibitor,
GCS-100, has shown the capability of killing the cancer
cells addicted to KRAS mutants. A compound named ARS-
1620 has also been discovered which is very effective and
has to be taken orally. It was tested on a mouse and after
some period of regular doses, it resulted in significantly
reduced tumour growth. The stated compounds can be used
as potential drugs in treating aggressive cancers in the
future
.
Indirect Method Using Synthetic Lethality: It is found that
synthetic lethality can also be used for cancer treatment.
Two genes are said to be synthetically lethal if a
simultaneous mutation in both leads to the death of both
while a mutation in either one does not. Therefore, if the
cells associated with cancer are targeted for synthetic
lethality, only the cancer cells will die, sparing the normal
cells. Synthetic lethality is also possible between genes and
molecules. To identify synthetically lethal interaction in
particular cells, the screening process is used.
Varieties of screening methods are now available to study
these interactions. As the process of synthetic lethality
causes cellular death, this can be used in anti-cancer drugs.
Synthetic lethality is extensively being used in gene-
selective anti-cancer agents.
Different compounds leading to synthetic lethality of
mutant KRAS have been identified using RNAi screening
technology. It has been found that a compound named
“TBK1” is very effective with mutant KRAS. This
discovery is being considered for clinically treating mutant
KRAS associated and addicted cancers. Research and
discovery of other synthetically lethal pairs of mutant
KRAS can help to develop successful treatments for the
pancreatic and lung cancers.
Mutation in KRAS genes is majorly found in various
aggressive cancers, like pancreatic cancer, colon cancer,
and lung cancer. For a long time, no effective treatments
have been found against these cancers. Direct and indirect
methods are being studied and developed to fight them.
Inhibitors, used to block the abnormal cell growth due to
mutated KRAS genes, and synthetic lethality, used to
destroy the mutant KRAS, are the two technologies that
have shown great potential to help in creating anti-cancer
drugs. Study and implementation of these technologies and
discovering better inhibitors and compounds will further
lead in finding the effective cancer treatments and help to
save many lives.
Editor’s Take
38 | August 2018 |
For more information about these products and where to purchase
please visit cardinalhealth.com/products.
Follow us on Linked and also on twitter at@CardinalHealth.
And share your best practice for your loved ones by using #BringTheCaringHome.
Dr.Girija Wagh
MD
FICOG
40 | August 2018 |
What Should Needs to be
done to Make
Quality
Healthcare
Accessible to all ?
Dr.Girija Wagh is a
MDFICOG, Dip in
endoscopy, FICS. She
delivers her services
as a professor at
Bharati Vidyapeeth
University Medical
College, Pune. She isa
renowned consultant
as well at Girija
Hospital and Fertility
Center, Cloud nine
Hospitals.
About theAuthor
uality health care encompasses care which is
Qaccessible, efficient and rational. The care has to be
able to deliver what is essential in the given setting to
help ameliorate disease and restore life and its essentials.
Most importantly it should not harm and nor try to achieve
which is impossible. The foremost challenge in India is the
excessive population. Access to quality medical education is
increasingly becoming challenging. Rural and urban divide is
phenomenal. Education, awareness and outreach is poor and
above all the government budget allocation for health is
meagre compared to the poor in the country. Poor have more
health care needs and unfortunately have limited access to
qualitative healthcare facilities. Insecurity and illiteracy are
important reasons for population explosion. Population
growth needs to be curbed. Freebie services should be
curtailed for more than two issues in a family and awareness
of preventive measures such as birth control should be
effectively implemented.
Insider’s Opinion
| August 2018 | 41
Basic services such as birth control, medical termination of
pregnancy, delivery, neonatal care and paediatric health
should be easily and universally available. Regular
preventive measures such as immunisations, nutritional
guidance, physical activity (can be through education of
yoga), hygiene practices (personal, community and
environmental) should be made mandatory and easily
accessible and inculcated as essential practices. Regular
health assessment activities such as screening for cancers,
anaemia, mental disorders, metabolic diseases should be
accessible through simple tools and reinforced with
awareness about these to nurture a healthy society.
Healthcare facilities should have defined roles and
limitations well identified. Primary health facilities should
be run by paramedics and the care be limited to first aid and
attending to basic emergency needs. The medical officers
can run half a day out patient department at the public
health centres and sub-centres and run hospitals at the sub-
district level. These hospitals can be run on public private
partnership basis. Public health facilities should be
empowered with video conferencing and access to
immediate consultations available. Facilities for the
community transfer to and from health care service units
are made available. Emergency health care services should
be standardised, universally accessible and provisions for
investigations and immediate care be made. Mobile and
accessible efficient emergency services are the need of time
for the population dwelling in inaccessible terrains.
Personnel delivering traditional medicine therapies or
paramedics offering services to the community should be
trained and offered skill enhancement programs.
Private medical college hospitals should partner with the
government programs to provide services to the poor and in
return be granted funds and recognition to do so. This will
help in increasing clinical workload for better teaching
learning practices in medicine. Skill enhancement in
medicine can be achieved by increased clinical load and
this needs to reinforce through such activities. This can also
help in better research activities for health care quality
improvement. World class amenities and facilities for
education and research of medical students should be
insisted upon.
The government can consider graded charging systems
based on economical class of the beneficiary .Universal
standardised protocols for quality care are a necessity and
these should be regularly evolved , disseminated and
implemented .Much of the government programs are well
studied and drafted but seriously fail in appropriate
implementation . Accountability should be sought from
everyone concerned about simple mandates such as
fumigation of disinfectants, cleaning of trench, clean public
lavatories, garbage disposal, pollution control etc. The
national programs should not only be limited to the
government facilities but the information should be made
easily accessible to private practitioners as 85 % of the
medical care is provided in the private sector .
Doctors should be well paid to compensate for the rigours
they undergo to learn the subject. The skills of the doctor
should be appreciated and well compensated. Much of the
skilled doctors are moving to corporate sector due to better
working conditions and revenue generation. Medicos also
choose to leave the country for better research avenues and
facilities for children education and access to super
speciality education and services .This needs to be made
available on our country to avoid skilled community drain
.Paramedical services should be improvised through skills
training and larger accessibility.
The school curricula should be revised and much stress
upon basic health information and knowledge should be
imparted. Serious lack of awareness about nutrition and
physical activity has already put the country on the edge to
blow up into a metabolic diseases volcano and these can
have far reaching implications for the genetic programming
of the generations to come .We as a country have our own
special health needs and much of indigenous research be
supported to evolve our own unique practices to achieve
optimum and quality health.
The doctors and health care providers should be protected
and respected and attacks on the doctors and medical
personnel dealt with seriously. Such attacks are a result of
ignorance and refusal of acceptance of the eventualities, a
reflection of serious dearth of knowledge and understanding
of life limitations.
Budget spent on health needs to be quadrupled and
provisions be made for essentials universally .Finally the
onus also should be on the population at large. With the
digital medium everyone should be made accountable for
his or her health and take responsibility of nurturing health
within the individual, family and the society.
Insider’s Opinion
42 | August 2018 |
Helping allpeople
live healthy lives
w w w .bd.com
PBMA’s H VDesai
Eye Hospital
Delivering Excellence inQuality
with Care and Concern
PBMA’s H V Desai Eye Hospital is thebiggest
tertiary eye care center in western India. It offers all
subspecialty services in ophthalmology such as
cataract, retina, glaucoma, cornea, pediatric ophthalmology,
oculoplasty and ocular oncology, LASIK, low vision, and
rehabilitation services.
Apart from the excellent services that they provide, they
believe it is their moral duty to train more and more
ophthalmologists to make them better surgeons and
specialists. Larger benefit to the society is possible only
through this approach. They are a nationally and
internationally recognized training center for not only
cataract surgical skills but also all other subspecialties.
Moreover, for betterment of healthcare, the hospital
believes in and performs research that can directly or
indirectly improve eye health of lakhs of people in the
society.
About the Percipient Leader
Col. M. Deshpande is the Chief Medical Director of this
organization. He is a highly respected professor nationally
and an extremely popular teacher across generations of
ophthalmologists. He served as a professor and Head of
ophthalmology department of Armed Forces Medical
College, Pune till 1997. Col. Deshpande has received
Vishishtha Seva Medal (VSM) at the hands of President of
India for his exemplary service in Army.
He has also received many accolades in the form of
‘outstanding service’ award (2012) from Asia Pacific
Association for Ophthalmology (APAO) and a prestigious
post of ‘President, Vision 2020 India right to sight’ between
2013 and 2015. He was actively involved with advocacy
and policy making in close collaboration with Govt. of
India during this period.
Col. M. Deshpande
Chief Medical Director & Trustee
44 | August 2018 |
Dedicated Patient Service
High Volume High Quality
The hospital aims atproviding
complete care and assistance to the
patients. They provide a variety of
services benefitting the patients.
Patients can access services for all eye
conditions under one roof rather than
running from one specialist to other.
The hospital has fully developed
subspecialty departments with a team
of specialists in each department.Also,
patients have access to the best of
doctors as well as all modern
diagnostic equipment.
The multi-tier fees structure and a
dedicated charity wing allows patients
from all socio-economic classes (the
richest to the poorest) to avail their
services. There is simply no
discrimination as far as ability to pay is
concerned.
The hospital’s sought after training
programs churn out doctors who have
not only excellent skills but also a
humane attitude. Society at large
stands to benefit from these freshly
skilled doctors.
Assisting the ones in Need
The hospital aims at assisting the poor
and deprived. They have a dedicated
charity wing which provides free
surgeries to persons from lower
socioeconomic class. Nearly 65% of
their surgical services are free or
subsidized. They also provide free
transport, accommodation and food
facility to these poor patients who
would have otherwise gone blind.
The hospital is very sensitive to eye
health needs of children and provides
free/subsidized eye care services to
children from poor families. They
believe in excellent quality as well as
timeliness of the services.
Providing the ‘Human Touch’-(Care
& Concern)
HV Desai strives to provide a
personalized touch to their clinical
services. They take pride in this
approach and vouch not to turn any
patient for the lack of money.
Moreover, offering excellent quality
services to the patients is their prime
motto. One of the major qualities of the
hospital is the provision of affordable
services to one and all.
Facing Challenges Head-On
HV Desai believes in being
compassionate; they have a ‘never say
die’ attitude and a sense of a social
responsibility. The hospital has strong
faith in continuous quality
improvement which makes them thrive
on challenges. Excellent networking
abilities enable them to raise funds for
serving the unserved and move ahead
with full vigor. They believe in
learning from the challenges and look
at them as opportunities.
Noteworthy Accomplishments
Throughout its glorious journey, the
hospital has also achieved various
awards and accolades. Founder and
former president of PBMA’s H. V.
Desai Eye Hospital, Niranjan
Pranshankar Pandya was awarded
with ‘Padmashree’ at the hands of
President of India in 2013 for
outstanding contribution of HVDesai
Eye Hospital in prevention of
blindness and rehabilitation of the
blind.
Creating ophthalmologist for future
H V Desai Eye Hospital offers
Postgraduate Education in
Ophthalmology, Nodal hospital for
skill transfer to Government of India
and Research.
Future Plans
HV Desai Eye Hospital aims to expand
outreach of their services across
various regions in Maharashtra, so that
patients with serious eye diseases do
not have to travel to Pune for
treatment. They are implementing this
through the establishment of vision
centers and eye hospitals across
various places (Nandurbar, Jalgaon,
Solapur, Wai, and so on).
They also intend to become a sought
after training center internationally,and
provide consultancy services to other
eye hospitals, nationally and
internationally. The hospital is in the
process of achieving this objective
through close collaboration with
globally recognized NGOs/institutes
such as Seva Canada, Orbis USA,
CBM Germany, International Centre
for Eye Health London UK, and so on.
They are on the way to become an
internationally acclaimed research
institute by implementing many
clinical as well as public health
research projects.
This NGO institute has best mixture of
management & technical, social &
professional leadership. Nitin Desai,
Chairman has provided corporate
intelligence in managing operations &
policy. Col. M. Deshpande provided
professional & technical guideline of
High quality other supported with
resource mobilization and young team
has helped to develop & continue to
serve for years to come.
We provide high
quality Eye Carewith
careand concern to
all to reducethe
burden ofAvoidable
Blindness
‘
‘
| August 2018 | 45
obotic surgery or computer-assisted surgery is the
terms used to address technological developments
Rwhere robotic systems are used to aid surgical
procedures. Robotic surgery has been quite effective in
addressing the limitations of traditional laparoscopic
surgery; thereby completing complex and advanced surgical
procedures with increased precision in a minimally invasive
approach is creating euphoria among healthcare
professionals. Large number of advantages & increased
favorable outcomes linked with robotic surgery has proved
its effectiveness. The field of robotic surgery is constantly
growing and evolving. Surgeons believe that robotic
surgery is, indeed, the future of surgical healthcare. It is
predicted that the coming years shall observe an increased
adoption of robotic-assisted techniques thereby, driving the
growth of the robotic surgery market to greater heights.
Research analysts have estimated the global robotic surgery
market to grow at a CAGR of more than 11% by 2020,
during the forecast period, 2018-2020.
Robotic surgery enables surgeons to perform operations
which were traditionally not amenable to minimal access
techniques. This technology is a boon for patients with
conditions in an organ located in “cramped spaces”. Thus,
robotic surgery can be applicable to a wider range of
procedures & is presently used to perform a plethora of
surgical procedures. It is noted that numerous cases have
reported favorable results through robotic surgery.
Robotic surgery is an advanced form of laparoscopic
surgery where computer-controlled robots are used to assist
the surgeon in performing certain surgical procedures.
Using the robotic technology, surgeons can perform
complex surgical procedures through tiny incisions.
Surgical robots are computer-controlled devices which can
be programmed to aid in the positioning and manipulation
of the surgical instruments thus, enabling the surgeon with
increased accuracy, flexibility and control.
In computer-assisted surgery, the surgeon controls the
instruments either by a direct telemanipulator or through
computer control.
o A telemanipulator is a manipulator which permits
the surgeon to perform the normal movements
linked with surgery while these movements are
carried out by the robotic arms by utilizing
end-effectors and manipulators.
o In computer-controlled systems, a computer is
used by the surgeon to control the robotic arms and
its end-effectors.
Advantages
Advantages for surgeons using robotic surgery are:
o Better visualization.
o Increased dexterity.
o Improved precision.
Effectiveness of
Surgery
Robotic
Expert Talk
46 | August 2018 |
As compared to the traditional surgery, robotic surgery
offers several benefits to the patients, which include:
o Reduced operative time.
o Shortened hospital stay.
o Reduced complication rates.
o Enables surgeons to perform finer tasks, as
compared to the traditional laparoscopic and open
procedures.
o Decreased pain & discomfort.
o Quicker recovery time.
o Decreased chances of infection as the incisions are
small.
o Lesser bloodloss.
o Minimal scarring.
Limitations
Robotic surgical technology is yet to achieve its full
potential. This is due to a few limitations, which are as
follows:-
o Performance of robotic procedures requires
specialized training.
o Cost-effectiveness is a major issue, but the reduced
operative time and hospital stay contribute to the
cost-effectiveness of robotic surgery.
o Weight of the robotic equipment currently used.
Advancements in Robotic Surgery
Some of the most impressive advancements in robotic
surgery are as follows:-
o Mazor Robotics’ Renaissance Guidance System
Renaissance Guidance System by Mazor Robotics
is indicated in spinal procedures. A small robot is
placed just over the patient while the patient is
under anesthesia. Using a computer system &
computed tomography scans, the surgeon can view
the patient’s spine & the robot is used to align a
special type of drill, to exactly place pedicle
screws used in spinal surgery.
o Smart Tissue Autonomous Robot (STAR)
Smart Tissue Autonomous Robot illuminates its
surroundings (inside the body) using lights similar
to infrared. STAR is good in performing repetitive
procedures that require ample of precision.
o Virtual Incision Corp’s Miniature Robot
Virtual Incision’s robot features a small,
self-contained surgical device which can be
inserted into the patient's abdomen through a tiny
incision.
The aim of developing robotically-assisted surgery was to
overcome the limitations of the traditional
minimally-invasive surgical procedures and to boost the
capabilities of surgeons performing open surgery. This
advancement in surgical technology is likely to reshape the
way surgery is practiced. Robotic surgery does indeed have
a great future in the medical industry.
About theAuthor
Dr. Varsha Sharma-Kapila, MD
(Hom) is a Consultant Homoeopath,
practicing for more than two
decades. She is an Associate
Professor & Guide to post graduate
students at Dr. G D Pol Foundation,
YMT Homoeopathic Medical
College, Mumbai. She has got a vast
experience in treating several acute
& chronic ailments through
Homoeopathy.
| August 2018 | 47
da Vinci is powered by robotic technology that allows the surgeon’s hand movements to be
scaled, filtered and translated into precise movements of the EndoWrist instruments
working inside the patient’s body.
The da Vinci
SurgicalSystem
Healthcare
www.usa.philips.com

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The 10 most trusted hospitals in pune 2018

  • 1. Benefitting the ‘Indigent’ Strata of Society with Affordable and Superior Healthcare Services Dr. Aditi Karad Executive Director Most Trusted HOSPITALS in PUNE 2018 T HE 10 www.insightscare.com August 2018
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  • 4. From the Editor ublic and private healthcare are the two most vital pillars of Pour healthcare eco-system. While the private healthcare has its deep root in the urban area, it's the public healthcare setup that holds the responsibility for the well-being of our urban and semi-urban masses. The quality of private and public healthcare is not a secret anymore. And the tyranny is mostpoor reside in the rural parts of India for whom Government run hospitals are the only source of hope. Various successive governments have successfully implemented many healthcare schemes that have benefitted the masses include eradication of polio and more. But there is huge disparity between public and private healthcare which needs to lessen. There are many areas where Government needs an urgent action. The top one includes the healthcare spending. The public sector spends approx. 1.4% of the GDP for healthcare while the contribution of private sector is about 3.3%. Marginal coverage for health insurance, huge scarcity of hospital beds and doctors, and lack of advanced medical infrastructure in rural areas are some vital aspects that Government must look into. Healthcare providers should also focus on capturing hospital data and ensure proper documentation for tracking of relevant performance metrics in terms of process, outcome, and safety. Private sector can assist in improving this gloomy picture. Over the last three decades, private sector has been making growing contribution and supporting already heavily burdened public health institutions at every level and today it provides 58 percent of the hospitals and 81 percent of the doctors in India and has the potential to turn this grim situation of public healthcare into a much satisfying one. If the Government collaborates with private players then they can assist in expanding the bed density from 0.9 per thousand today to 2.0 per thousand by 2025 and can lead to augment the strength of hospital beds by 1.8 million. The National Health Policy has also pledged to increase public spending to 2.5% of GDP by 2025 which is an appreciated move. Implementers of this policy must look at the problems and the solutions holistically with private sector as strategic partners. To achieve the ultimate objective of qualitative healthcare at all levels, the government would need the support of private sector at primary to tertiary care levels. The support comes in the form of large investment, new technology, innovations and quality services. It is the responsibility of private players as well to work in tandem with the Government and do whatever they can in order to make ‘Swasth Bharat’. Bridging the Gap is Need of theHour Ashwini Deshmukh
  • 5. sales@insightscare.com August, 2018 Corporate Of ces: Copyright © 2018 Insights Success, All rights reserved. The content andimages used in this magazine should not bereproduced or transmitted in anyform or by anymeans, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Editor-in-Chief Pooja M. Bansal Managing Editor Ashwini Deshmukh Executive Editor Shane Gomez Visualiser David King Art &Design Director Amol Kamble Associate Designer Rahul Kavanekar Co-designer Priyanka, Shweta A Art &Picture Editor Paul Belin Jayant Khanna Business Development ManagerAkansha Garewal Marketing Manager Dhruv Apte Sales Executives Nikhil, Karishma, Yuga TechnicalHeadSwapnilPatil TechnicalSpecialist Amar, Vivek, Pratiksha Digital Marketing Manager Marry D’Souza SME-SMO Executives Prashant Chevale, Uma Dhenge ResearchAnalyst Chidiebere Moses Circulation Manager Robert, Tanaji Database Management Stella Andrew TechnologyConsultant David Stokes Insights SuccessMedia Tech LLC 555 Metro PlaceNorth, Suite 100, Dublin, OH 43017, United States Phone- (614)-602-1754 Email: info@insightscare.com For Subscription: www.insightscare.com Insights SuccessMedia andTechnology Pvt. Ltd. Of ce No. 510, 513, 5th Floor, RainbowPlaza, Shivar Chowk, Pimple Saudagar,Pune, Maharashtra 411017 Phone- India: 7410033802, 74100058552 Email: info@insightscare.com For Subscription: www.insightscare.com
  • 6. Expert’s Viewpoint Fertility Preservation: Science that is Making Parenthood Possible in Later Years Industry Insights Healthcare Reforms in India Insider’s Opinion What Should Needs to be done to Make Quality Healthcare Accessible to all? Fine-Angle Functional and AestheticRhinoplasty Expert Talk Effectiveness of RoboticSurgery 16 30 40 2 46 16 30 40 2 46 CONTENTS Cover Story 08 VishwaRaj Hospital: Benefitting the ‘Indigent’ Strata of Society with Affordable and Superior Healthcare Services
  • 7. Mutant KRAS Gene: A Potential Target to Suppress Associated Cancers Editor’s TakeCustomized Care Optimizing Healthcare with Precision Medicine and Personalized Patient Experience 24 36 Pawana Hospital: Providing World ClassPatient Care for a Healthy Life Time 20 28 4 34 AIMS Hospital &Research Center: Serving the People with Utmost Devotion &Humility Oyster & Pearl Hospitals: A Pioneer in Modern Multi-Specialty Healthcare Industry PBMA's H V Desai Eye Hospital Delivering Excellence in Quality with Care and Concern
  • 8. Leading Edge Healthcare Providers nvestment opportunities in the Indian healthcare sector have increased significantly and the sector is expected to be one of the most lucrative investment targets for private equity (PE) and venture capital (VC) companies. IAccording to reports, Indian healthcare sector is projected to be a $280 billion industry by 2020 with a CAGR of 16%. This estimated growth will bring many benefits to all the stakeholders of the industry along with patients and students who aspire to continue their career in medical vertical. This growth will augment the healthcare workforce to 7.4 million in near future. Medical tourism is also expected to rise in coming times due to the better patient outcomes, greater patient engagement at much affordable cost than many developed countries. The biggest carriers of this growth are the hospitals that provide cutting-edge healthcare services. To highlight some of the best known hospitals, we have come up with an issue of “The 10 Most Trusted Hospitals in Pune 2018”. These healthcare solution providers have built a strong repute in the market with their state-of-the-art infrastructure, adept surgeons and affordable medical facilities. These providers have crafted a niche in patient's hearts by only taking care of them but also by reflecting the true colors of humanity and work ethics in the time of need. On the cover we have highlighted, VishwaRaj Hospital, which is a 300-bedded multispecialty and tertiary care hospital that is known for its qualitative medical services at affordable rates. AIMS Hospital & Research Center is a committed hospital, which provides top class healthcare services using latest medical technology at an affordable price. PBMA’s HV Desai Eye Hospital is the biggest tertiary eye care center in western India which offers all subspecialty services in ophthalmology. Oyster & Pearl Hospitals is a leading group of hospitals in Pune that has pioneered in modern healthcare in number of ways, specializing in IVF and mother & childcare. Pawana Hospital is a multispecialty hospital that provides round the clock facilities to serve its patients with the highest quality care, in a cost-effective way. 7Orange Hospital, Ace Hospital Pune, Mahaveer Super Speciality Eye Hospital and Laser Centre, Poona Hospitaland Research Centre, and Surya Hospital are the other prominent healthcare providers in Pune region. We have also included intriguing piece of articles written exclusively by various eminent persons of medical industry as well by our in-house editors. So, do flip the pages and enjoy reading!! The Most Trusted HOSPITALS in Pune 2018 10
  • 9.
  • 10. Benefitting the ‘Indigent’ Strata of Society with Affordable and Superior Healthcare Services
  • 12. good hospital cures the patient and builds a network Aof satisfied clients but a great hospital builds a long lasting relationship with the amalgamation of patients care with compassion. One such respected healthcare provider who stands tall on the robust pillars of ethics, trust, quality, teamwork and innovation is VishwaRaj Hospital. It is a 300-bedded multispecialty and tertiary care hospital which is gaining prominence due to its commitment towards working for the indigent strata of society with the channel of affordable healthcare. This hospital is situated at the strategic location on Pune-Solapur highway that makes it easily accessible to all. With the noble mission of crafting a global ecosystem where physicians, patients and community come together with a single goal of proving excellent and affordable healthcare services to the masses under a single roof VishwaRaj hospital got established. It is a well-equipped hospital with advanced technology and devices that make it one of the sought-after medical tourism destinations among patients. It has a 65 Bedded ICU & 10 centralized operation theatres; with 1.5 Tesla GE MRI, 32 Slice Siemens CT Scan & FD 10 Philips Cath labs, Dialysis center, Cancer unit, Blood Storage, and free Cleft leap procedure. Recently, they have started operating open heart bypass surgery as well. Equipped with such leading medical technologies, comfortable stay options, a wide- spread network of ambulances and more makes its one of the best hospitals in the Pune region. Its excellence has been recently celebrated when the hospital was awarded as number one among the category of best emerging Hospital in Maharashtra by Devendra Fadnavis, CM, Maharashtra. The Trailblazer behindVishwaRaj Hospital Dr. Aditi Karad is the true reflection of a soul that believes in greater humanitarian values. With the intent of delivering qualitative yet affordable medical facilities to the masses, she dreamt to enter into the medical field. Her sheer dedication and commitment towards this noble goal led towards the inception of VishwaRaj Hospital. Today, Aditi is successfully running this super specialty hospital in the capacity of its Executive Director. She believes, in India, there is a huge gap between people’s demand for quality healthcare & accessible availability of such facilities. And if a healthcare solution is not affordable to all then it is not a solution at all. This belief inspires Aditi to work towards affordable healthcare facilities. “I am a strong believer of values & ethics thus keeping them at the forefront my aim is to give best of technology, expertise, facilities to patients without losing personal touch, dignity & compassion that they deserve,” asserts Aditi. “VishwaRaj is a vital step towards realizing this dream”. Aditi is an MBBS and completed her MA is Hospital management fromthe University of Leeds. Her meticulous attention to each process, proficiency in hospital management and adept leadership qualities are seen as the main reasons behind ‘VishwaRaj Hospitals’ soaring success. By successfully running this large multi- specialty hospital at a young age, she has become a true epitome of women empowerment. Aditi’s Source of Strength Even after coming from a very modest background from the remote district of Maharashtra, she never let her dream to die. It was her father’s dream to see his daughter treating the patients who otherwise find it difficult to cross the hospitals door due to economic conditions. Aditi’ also had a fascination with coat & stethoscope since childhood that eventually led her to earn a hard fought MBBS seat in one of the prominent medical colleges in Pune. She is a humble personality who never hesitates to give a special credit to her family members who always stood behind her and did everything possible to transform her dreams into a reality. Her husband Rahul Karad, and father-in- law Dr. Vishwanath Karad are her main pillars of strength that always encourage her to dream big and better for the benefit of people coming from all strata of the society. Aditi passion to serve the destitute persons of the society with the medium of affordable healthcare is truly an inspiration for many. Eminent Healthcare Services offered by VishwaRaj The hospital is known for their patient centric approach that creates the best possible combination of medical, surgical, rehabilitative and supportive treatments for the betterment of its patients. Their services are qualitative yet economical which even offer free treatment to the needy in cases of emergency. It provides superior clinical care, and cardiology services with least rates in Pune. This hospital has a center of scientific and educational research, which would meet the challenges of the present and the future technical advancements of the fast changing world. We believe qualitative healthcare is anecessity not luxury
  • 13. We believe and live each day not only to cure sickness but to prevent it andpromote good health and happiness
  • 14. VishwaRaj hospital provides different types of surgery and procedures for various specialized treatments. It has many departments which offer numerous medical services. It caters services in the domain of: Anaesthesia, Ayurveda, Cardiology and Catha Lab, Chest Medicine, Clinical Nutrition and Dietetics, Clinical Psychologist, Critical Care / ICU, Dental, Dermatology and Cosmetology, Diabetology, Dietics, Electrophysiology, Emergency Medicine, Endodontist, ENT, Gastroenterology, General Surgery, Haematology, Infectious Diseases, Interventional Pain, Interventional Radiology, IVF, Joint Replacement, Laparoscopic Surgery, Maxillo Facial Surgery, Medical Oncology, Medicine, Microbiology, Neonatology, Neuro Surgery, Neurology, Obstetrics and Gynaecology, Oculo Plastic Surgeon, Ophthalmology, Ortho Dentist, Orthopaedics, Paediatric Surgery, Pathology, Paediatric, Pedodontists, Periodontology and Implantology, Physicians, Physiotherapy and Rehabilitation, Plastic and Reconstructive Surgery, Prosthodontist, Psychiatry, Radiology, Rheumatology, Spine Surgery, Surgical Oncology, Urology, Urosurgery, Vascular surgery and more. The hospital is well connected by road and railways and is at a few minutes’ drive from Hadapsar, Pune. VRH makes sure that the needs of an advanced medical facility in the area are met, and also ensures that people do not have to compromise on healthcare standards or face the inconvenience and the risk of travelling too far. Some of their additional services like the outdoor yoga and physio center, nature walks, and music therapy services are truly unique. Every Department Offers aWorld- class Treatment VishwaRaj hospital has a robust team of adept medical professionals that include some of the best names of the healthcare domain. Diverse talent of various specialized doctors are the real strength of VishwaRaj hospital which they feel proud of. Their on-roll speciality and super-speciality doctors are very well known in Pune and Maharashtra. This has led the hospital to achieve an exponential growth curve in the number of both IPD and OPD patients since its inauguration. Their Cardiology department has four top cardiologists who are associated with VishwaRaj Hospital on a full time basis, to provide the best cardiac treatment at all times. They feel proud for being considered among one of the two hospitals in Pune, where Electrophysiology study has been done successfully. Their Haemodialysis unit has successfully collaborated with Nephroplus (India’s largest network of dialysis centers) and intend to establish the largest 30 bedded dialysis center unit, to cater the ever increasing need for the same. VishwawRaj’s Orthopedics department is considered among one of the best in Pune where hip and knee replacement surgeries are executed with utmost care. This department is now well prepared to nurture budding orthopedic surgeons from all across the globe with its cutting-edge training module and renowned mentors. Extending the Arms for the ‘Needy’ Aditi believes qualitative healthcare is a fundamental right not a privilege. Therefore, she always encourages her staff to work more for the indigent section of the society. The hospital has conducted over 100 free medical check-up camps, where services like consultation across departments, routine tests (like blood sugar, X-ray, ECG, Hemoglobin level, and so on ) and dental checkups for children’s have been provided at absolutely free of cost. They have an on-going initiative such as free cleft lip surgeries for children’s and 50% off on maternity charges if a girl child is born. Their camps not just provide consultation but educate people about the benefits of various treatments as well. To expand the accessibility of affordable healthcare, VishwaRaj hospital has partnered with many primary healthcare centers in the vicinity to provide concessional medical services. They offer best qualitative treatments at 40-50% of the actual rates. Initiative for Women Health Aditi is committed towards the noble initiative of ‘Beti Bachao’.Therefore; she has introduced various initiatives which directly benefit the mother and newly born. Sonography for pregnant ladies is provided at a concessional rate of 50%. Nutritious food and transport is provided absolutely free of cost to make these women as comfortable as possible. Vaccination for new born is also provided at concessional rates. If a woman delivers a baby girl, then hospital gives a concessional of 50% on the maternity bill. Such types of initiatives are a landmark in itself, which promotes a healthier sex ratio in the country. They also offer advanced integrated treatment for cancer care and offer a 10% concession on cancer treatment and chemotherapy. Till date, they have provided treatments and surgeries worth more than 43 lakhs for the weaker section of the society. The hospital has invested almost 81 lakhs in the indigent patient fund till date and has treated many patients under this scheme, with
  • 15. discounts worth more than 1.5crore. The hospital provides many more services that too at very concessional rates to promote quality healthcare to all, Radiology, Cardiology, Pharmacy, and Physiotherapy to name a few. Parent organization- A Prominent EducationalGroup The hospital is a part of MAEER’S MIT Group of Institutions which was established in 1983 under the visionary leadership of a trailblazing leader Vishwanath Karad. MIT Group of Institutions provide the latest state-of-art infrastructural facilities by way of smart class-rooms, libraries, laboratories, equipment, machinery, computers, software, Internet centers and of course, the best faculty. With more than 10 campuses in the state of Maharashtra covering an area of almost 1000 acres, the MIT Group of institutions provides education in the fields of Engineering, Insurance, Distance Education, Telecom Management, Medicine, Pharmacy, Marine Engineering, Lighting, Design, Food & Technology, Masters in Business Administration, Retail Management, School of Government and also School Education. It has a student’s roll call of over 50,000 students who pursue various courses all over their 65+ institutes at any given point of time and that make it University itself in its own sense. Their Maharashtra Institute of Technology (MIT) is one of the first private engineering colleges in Maharashtra that still enjoys a repute of an excellent institute all across the nation. “I am confident that the students of MAEER family with wide exposure to academic and professional fields will leave a mark of their services, wherever they go, by exhibiting their sound professional knowledge, unimpeachable character, sense of discipline and commitment” asserts Dr. Vishwanath Karad, Founder, Executive President and Managing Trustee,MAEER’s MIT Pune. Dr. Vishwanath is an eminent educationist and philanthropist who always believe in altruism and always ready to give back to the society in terms of various social welfare services. Rahul V.Karad, Vice President, MAEER’s MIT Pune is a prominent educationist. He is a graduate in engineering and a post-graduate in Management from Cardiff U.K; he is an alumnus of the Harvard Business School, U.S.A. Rahul is advancing the inherited vision and mission of his visionary academician father Prof. Dr. Vishwanath Karad with a fearless passion and patriotism. His true nationalistic consciousness keeps finding expressions through numerous activities that he initiates and infuses a renewed sense of pride and patriotism amongst the young budding minds of India. Our services are qualitative yet economical
  • 16. Address : Country :City : State : Zip : Date : Yes I would like to subscribe to Insights Care Magazine. Global Subscription Name : 1 Year.......... (12 Issues) .... Rs. 2500 3 Months ... (03 Issues) .... Rs. 700 6 Months ..... (06 Issues) ..... Rs. 1300 1 Month ...... (01 Issue) ..... Rs. 250 Telephone : Email : SUBSCRIBE TODAY NeverMiss an Issue Checkshould bedrawn in favor of : INSIGHTS SUCCESS MEDIA TECH LLC CORPORATE OFFICE Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754,(302)-319-9947 Email: info@insightscare.com For Subscription : www.insightscare.com
  • 17. The Most Trusted HOSPITALS in Pune 2018 10 Hospital Name Management Brief 7Orange Hospital 7orangehospitals.com Dr. Nikhil Hiremath Medical Director 7 Orange Hospital is a unique patient-centric endeavour to enrich the quality of life by providing preventive and pragmatic healthcare cost-effectively. Ace Hospital Pune acehospitals.in Dr. Suresh Balkrishna Patankar President Ace Hospital is the multispeciality, tertiary care hospital in the western part of Pune city. AIMS Hospital & Research Center aimspune.com Dr. MS Hiremath Chairman AIMS Hospital & Research Center is a committed hospital, which provides top class healthcare services using latest medical technology at an affordable price. H V Desaihospital hvdeh.org Col. M. Deshpande Chief Medical Director & Trustee PBMA’s HV Desai Eye Hospital is the biggest tertiary eye care center in western India which offers all subspecialty services in ophthalmology. Mahaveer Super Speciality Eye Hospital and Laser Centre mahaveereyehospital.com Dr. Vimal K Parmar Chairman Mahaveer Super Speciality Eye Hospital and Laser Centre is one of the best eye hospital in Pune that specializes in the diagnosis of retinal eye disease and serves treatments on cataract, glaucoma, cornea, ophthalmology, and refractive eye surgery. Oyster & Pearl Group of Hospitals onphospital.com Dr. Amita Phadnis CMD Oyster & Pearl is a leading group of hospitals in Pune that has pioneered in modern healthcare in number of ways, specializing in IVF and mother & childcare. Pawana Hospital pawanahospital.com Dr. Satyajit Wadhokar Managing Director Pawana Hospital is a multispecialty hospital that provides round the clock facilities to serve its patients with the highest quality care, in a cost-effective way. Poona HospitalAnd Research Centre poonahospital.org Shri Devichand K.Jain President Poona Hospital And Research Centre is one of the multispeciality hospital in Pune which provides the highest standard of clinical expertise and nursing care by offering the latest technology, and state-of-the-art hospital facilities. Surya Hospital suryahospital.net Dr Jaisingh Shinde Chairman & Managing Director Surya Hospitals known for dedicated Burns Critical Care Unit of its kind along with Skin Bank Facility, also an advanced and well equipped Diagnostic Centre with CT Scan, Diabetic foot care, Digital Radiology, 2D Echo, Stress Test, Color Doppler, Ultra Sonography and ECG facility. VishwaRaj Hospital vishwarajhospital.com Dr. Aditi Karad Executive Director VishwaRaj Hospital is a 300-bedded multispecialty and tertiary care hospital that is known for its qualitative medical services at affordable rates.
  • 18. Fertility Preservation: Science that is Making Parenthood Possible in Later Years Fertility preservation or preserving ones’ fertility potential for future use is a concept which is though recent but gaining rapid popularity. This concept was initially conceptualized for young cancer patients who would after a lifesaving treatment have a long-life span. And the treatment offered to them had the potential of causing irrevocable damage to their gonads and gametes, there by compromising future prospects of having their own biological child, this was termed as “Medical Fertility Preservation”. Medical fertility preservation allows such patients to safeguard their fertility and reproductive abilities by storing reproductive cells(gametes) or tissues at subzero temperatures for future use as when desired. However, in recent times the application of this technique has also gained popularity with perfectly healthy women who are seeking to delay child birth. These women can preserve their oocytes(egg) of when they are young and use them in the future when they are ready to start their families this is known as “Social egg freezing”. These two distinct entities of Medical Fertility preservation and Social Fertility preservation come under the purview of distinctively different ethical and practical concepts. And since they both will have their own distinct risk and benefit consideration, we need to discuss the two separately. Medically Indicated Fertility Preservation Medically Indicated fertility preservation is offered to 16| August 2018|
  • 19. Dr. Ritu has more than eight years of vital experience in the infertility treatment field and has won many prestigious awards for her contribution towards healthcare vertical. Dr. Shantabai Gulabchand Travelling Fellowship Award, Dr. Pramila Bhatia-Young Scientist Award are some of the notable wards that she has won in recent times. patients who suffer from some medical condition, most commonly cancer or for some unavoidable circumstances have to face life saving medical treatments which have the potential of completely destroying their gonads (ovaries in women and testes in men). For example Chemotherapy and Radiotherapy while being lifesaving, are also toxic to the reproductive cells (eggs and sperms). So the idea of fertility preservation is to cryopreserve reproductive cells (or tissues) away from the damage of the treatments or ailment. With the dynamic advances in the treatment of cancer increasing number of young patients are able to battle this life threatening disease and are able to lead long lives with relative normalness. And hence a lot of cancer specialist now encourages these patients to preserve their fertility so that they can have a chance at having their own biological child whenever they are ready for it. Fertility preservation before Chemotherapy or radiotherapy allows these patients to realize an important human desire of procreation and more importantly with their own genetics. As any new technique which is introduced in the medical branch initially medically indicated fertility preservation was considered experimental, however now after so many advances especially like vitrification (rapid freezing) and after successfully freezing thawing and eventually achieving pregnancies it is now a proven technique endorsed by many medical practitioners. Though the success rate of achieving pregnancy is not a 100 percent yet single? the benefits of preserving fertility is far beyond when compared to lifelong sterility with no means of having a biological child which can be a devastating consequence for almost everyone. There are different methods of fertility preservation that can be offered to a person depending on the medical condition or the type of treatment they are seeking along with the patient’s personal circumstance. Some of the things that need to be considered before drafting a line of management for cryopreserving gametes or tissues are: • How soon is the treatment going start? • Does the patient have a committed relationship or is • What is the line of management drafted for her condition? Is it medical? or Is it surgical? • What is the preference of the patient to preserve his/her fertility? Therefore it is crucial that there is a close collaboration and communication between the patient, the treating physician, the reproductive medicine specialist assisting in fertility preservation and a clinical psychologist. Following are the types of fertility preservation that can be discussed • Egg or sperm cryopreservation – if not married or in a Dr. RituHinduja MD,MRM (UK), DRM (Germany) About the Author Dr. Ritu Hinduja, MD, MRM (UK), DRM (Germany), Fellowship in Reproductive Medicine(India, Spain, Israel), and Certificate in Genetic Counselling, is renowned medical practitioner who has proficiency in reproductive medicine and infertility treatment. Expert’s Viewpoint | August 2018 | 17
  • 20. • stable relationship/or patients preference • Embryo Cryopreservation – if married or in a stable relationship • Ovarian Tissue cryopreservation Whatever technique is decided the pros and cons should be discussed in depth with the person seeking fertility preservation. Social Egg freezing Fertility preservation via egg freezing was originally offered to women suffering from cancer or medical reasons, but over recent years the popularity of putting eggs on ice for non-medical reasons, dubbed “social freezing”, has grown rapidly. Owing to various reasons such as wish to pursue a career, achieving educational goals, attaining financial independence, wanting the freedom of exploring a relationship before starting a family or not finding the “Mr. Right”, a woman may wish to delay motherhood. However, time and aging can be cruel; the biological clock does not wait for the woman to fulfill all her desires before she can finally decide to take on the mammoth responsibility of being a mother. Her egg number and quality keeps declining as she ages and this decline is inevitable. Hence freezing of egg or egg freezing has become a lucrative option for these women, where they can buy time to achieve in life all that they aspire to and can plan motherhood exactly when they are ready for it without compromising on their fertility potential. Freezing of eggs has become increasingly popular amongst professional women during key stages in their careers. Companies such as Apple and Facebook offer female employee’s egg freezing as one of the employee perks. This has ignited a debate; whether egg-freezing represents the ultimate type of family planning for today’s professional woman. The advent of egg freezing can be compared with that of the birth control pill. It empowers women by giving them a form of insurance against later-life infertility. Women today can delay motherhood, until the time she is ready for it. It allows a woman to have the same probability of achieving pregnancy as she would have had when she cryopreserved her eggs – thereby freezing her fertility in time! Egg Freezing/Embryo freezing The approach is based on Assisted Reproductive Technology (ART) developed to assist couples battling infertility. Eggs /oocytes are retrieved after a woman has Expert’s Viewpoint undergone ovarian stimulation to increase the number of eggs available for collection. Once the eggs are collected, instead of fertilizing them with sperms and they are cryopreserved on the same day for egg freezing. The number and quality of eggs collected and the overall success rate for the procedure depends on the woman’s age, the reason for the treatment and other factors. A woman may need to undergo egg retrievals more than once to collect sufficient number of eggs. For Embryo freezing on the day of egg retrieval the eggs are fertilized with the partner’s sperms and then cultured in the laboratory for 3 or 5 days the best created embryos which according to the embryologist can survive the stress of freezing and thawing are then cryopreserved. If just eggs are cryopreserved then whenever a pregnancy is desired, the frozen eggs are thawed and fertilized with sperms via a process called Intra-Cytoplasmic Sperm Injection (ICSI). Once the uterus has been appropriately prepared, one or two of the best quality embryos are transferred into the uterus for implantation. Recent international researches have shown that, the use of frozen eggs has the potential to give similar results as using freshly collected eggs provided the egg has survived thawing. Published data suggest that a single pregnancy may be achieved on an average from about 10 -15 frozen eggs. The introduction of a new freezing technique known as Vitrification has now made egg banking/ embryo banking a much more realistic option. Vitrification or flash-freezing is a technique which cools at a very fast rate, such that the tissue is preserved in a glass-like state (hence ‘vitrified’) without the formation of damaging ice crystals. Vitrification is associated with better survival rates for eggs/embryos than previously used slow-cooling technique. Ovarian Tissue Freezing Currently considered as an experimental procedure it involves removal of the ovaries partially or in complete surgically before the treatment is started. Removed tissue that contains the immature eggs/ oocytes are divided into strips and then frozen for future use through re-implantation or in vitro maturation of eggs (process of culturing the eggs in the lab and waiting for them to attain maturity). Ovarian tissue freezing is not suitable for you there is a high risk for ovarian metastases. However, it may be the only fertility preservation option for pre-pubertal girls. 18| August 2018|
  • 21.
  • 22. AIMS Hospital &Research Center: Serving the People with Utmost Devotion &Humility he healthcare segment in Pune is undergoing an interesting metamorphosis with healthcare players Tforaying into the city and major hospitals slated for expansion. The major strength of this city is itshugely expanding population base. With this, comes a challenge to provide the best healthcare to the ever increasing population of the city. Aundh Institute of Medical Sciences or AIMS Pune is one of the newest additions to the healthcare segments in Pune. This hospital is already shaping to be one of the most committed hospitals that maintain clinical excellence by focusing on top class healthcare services, and uses the latest medical technology to do so. Having a team of qualified doctors for treatment, assisted with the well-trained Nursing & Para Medico staff working round the clock for patient care, assists AIMS to deliver state-of-the-art healthcare services to all its patients. It has a prompt administrative staff to help patient to feel ease during their admission to the Hospital. It gives an overall home like feel, and this fact makes AIMS different thanits competitor colleagues. AIMS recognizes and believes that, “Every patient is important, and hence deserves the very best care possible. We will not be mechanical in our approach to work we do, and will take personal care of our patients.” The Outstanding Doctors and Leaders of AIMS Dr. M. S. Hiremath, is a qualified MD, DM, MNAMS, FISE, and is a leading Cardiologist of India. He strongly believes in providing the best quality treatment and prompt services to patients. He is a world reputed interventional Cardiologist; Dr. Hiremath has performed over1, 00,000 angiographies, and more than 30,000 angioplasties including coronary, peripheral, and carotid interventions. He also specializes in Carotid Stenting, Aortoiliac interventions, and peripheral angioplasties for leg attacks. 20 | August 2018 |
  • 23. | August 2018 | 21 He has additionally proctored many interventions in Malaysia, China, Vietnam, and Bangladesh besides participating in global trials. Dr. Hiremath is also a prestigious faculty at various international interventional programs. Another renowned Gynaec Laparoscopic Surgeon and IVF Specialist associated with AIMS is Dr. Kishore Pandit, who is a faculty & speaker at various national and international societies of gynecological endoscopy. He has been bestowed with memberships of many prestigious organizations such as Society of Laparoendoscopic Surgeons (SLS, USA), International Society of Gynecological Endoscopy (ISGE), International Society for Gynecologic Endoscopy (IAGE), Pune Association of Gynecologic Endoscopy Surgeon (PAGES) and Indian Medical Association (IMA). Dr. Kishore is the Founder President of PAGES, and General Secretary (2012 – 2013) of Pune Obstetrics & Gynecological Society (POGS). At present, he is the Executive Vice President of POGS. One of the Directors of the hospitals Mr. Gokul Gaikwad is from the Social Service background and leading to AIMS, as continually improving its capability to identify, develop & provide services that are valued by its patients and result in good clinical outcome. Mr. Gokul Gaikwad vision is- The hospital always committed to quality, as an integral part of its total operations with the goal of achieving clinical excellence, patient satisfaction, and safety, apart from its unique services. The distinguished ex-honorable Mayor of Pune (1999-2002), Mr. Datta Gaikwad is also an integral part of the core team of AIMS. The recipient of ‘The Best Corporator, PMC’ (awarded by Rajiv Gandhi foundation), Mr.Gaikwad, is a Chairman of Chaturshrungi Devasthan Committee, and is a crusader pursuing multi- faceted development for the Aundh region. Mr. Rajeev Krishnani, is a real estate wizard. His Water Conservation theory & suggestions have been accepted by the PCMC. He is an elected President for the West Zone, of the Sports Development Board of India, including the states of Maharashtra, Madhya Pradesh, Gujrat, Goa and Jharkhand. Exceptional Services Benefitting the Patients & Industry AIMS, is working towards patient care with a motivated team of Medicos,Para Medico’s & Administrative staff. Ithas been built by some of the most eminent Doctors & Social Entrepreneurs of Pune. In vicinity of seven km, no such equipped and qualified facility is available, accessible and affordable. It has one of the best world class ICU facilities in the area, a finest Cathlab facility & cardiac department, and IVF center. AIMS, is currently getting equipped with the latest CABG (Coronary artery bypass grafting), CRRT(Continuous Renal Replacement Therapies), AdvanceHAMILTON- C2andVentilator-ICU. AIMS is determined into supporting government schemes like BPL, PMC, PCMC & Own Social works to name a few. Growth & Testimonials that Speak Bounds Statistically, AIMS is growing significantly year after year with a remarkable progression. The hospital’s recommendations and services themselves speak about trust it has built in the citizens. It has done the highest number of successful Cardiac treatments & Laparoscopic surgeries in the area.  A Senior Neuro Surgeon Dr.Sanjay Vhora (HOD of Sasoon Hospital) has operated a 52 years male patient with “h/o Cervical Cord Compression C4-C7 Stenosis.” Surgery- Decompressive Cervical Laminectomy C4-C5, C6-C7.  Dr. Wagholikar Gajanan & Dr. Agashe Prasad operated, a 35 years old female patient diagnosed with “Choledocal Cyst with lower CBD stricture, CBD stone and ERCP stenting done.”Surgery- Cholecystectomy with excision of Choledocal cyst, removal of CBD stone and Hepatico-Jejunostomy. Future Goals & Vision of AIMS The hospital is striving towards promote, restore, and maintain the health of all the people that come to AIMS. It works with a goal to achieve a bed capacity of two hundred, making Super Specialty Medical treatment available to all its patients. We believein providing personal care and quality services that are state-of-the-art to our patientsat an aflordable price ‘ ‘
  • 24. AbouttheAuthor Dr. Virendra Ghaisas is India’s leadingENT & Rhinoplasty Surgeon, basedin Pune.Agraduate from KIMS Karadin theyear1996, Dr. Virendra completedhis MS (ENT) from JNMC, Belgaumin theyear2001. He thencompletedhis specialtraining on Rhinoplastyfrom Marien Hospital, Stuttgartandspecialisedin Facial Plastic Surgery. He has presented papers in National, Zonal and regional conferences and has won accolades for presenting paper presentation. His contribution to mentor undergraduates and post graduates through an educational DVD helps students to learn from him. Virendra is an associate professor at MIMER Medical College. Being a renowned ENT Consultant and Rhinoplasty Surgeon, his professional experience includes: Guest Lecturer and Operating Faculty on Rhinoplasty and Live Surgical Otological workshops and camps at various AOI & acrossthecountry. Rhinoplasty-Functional and Aesthetic 22 | August 2018 | Fine-Angle
  • 25. n today’s world, we often come across people who have made Irevisions to their nose through a surgery either due to a malformed nose at birth, deformed by an injury or for a more pleasing appearance. Rhinoplasty more commonly known as “nose job” is a surgery performed to sculpt the shape of the nose which is referred as “Aesthetic Rhinoplasty” as well as to improve the breathing function of the nose, invariably termed as “Functional Rhinoplasty” which further helps to nullify the associated problems. If breathing is impaired due to the form of the nose or an injury, it can often be improved with Rhinoplasty. Although the expressed goal of such a surgery is to correct breathing issues, patients usually experience positive cosmetic benefits such as enhancing the shape of the nose as a bonus. In this demanding world and growing trends, Rhinoplasty is not only done to improve the functional aspect of the nose but also for its aesthetic outcomes. Rhinoplasties have evolved over thousands of years. Many countries have put their imprints on the Nasal surgery procedures which are clearly stated in the medical history. Today, Rhinoplasty continues to advance at an even more rapid pace and has become safer and less invasive with the growing techniques and expert doctors. Before a Rhinoplasty is performed, a patient’s nasal pyramid is thoroughly examined with an endo-nasal examination and its harmony with the other features of the face. A simulation of the desired result is done using photos and computer techniques. A preoperative check-up is carried out. There are two types of techniques to perform the surgery, “open and closed”. In closed Rhinoplasty, all the incisions are inside the nostrils and thereby provide a very limited exposure. Open Rhinoplasty gives wide access to perform all the necessary techniques under direct vision. Although there is a small scarat the column of the nose which fades away in a few weeks, the outcomes of open Rhinoplasty gain advantage over the closed techniques. Most skilled surgeons do not use any artificial grafting materials. Tissues like cartilage and fascia from various sites like the nasal septum, ear cartilage, and rib cartilage are used to reshape the nose. There are a few non-surgical techniques like “fillers” an alternative for the surgery to camouflage minor defects although the outcome of such procedures is temporary. For a long lasting and permanent change “Rhinoplasty” is the only solution. The nasal anatomy and proportions of each individual are quite varied and the final look of any Rhinoplasty operation is the result of the patient’s anatomy, as well as of the surgeon’s skill. Rhinoplasty is generally an outpatient surgery which is done under general anaesthesia. With evolving technology and skilled surgeons in this field, the outcome is expected to be nothing but the best. Medical science cannot ensure a 100% guarantee and keeping that in mind, surgeons take utmost care to deliver precise results. Few cases that sometimes need corrections after surgery can be revised after a waiting period of about 12 months. About 10% of patients require a second procedure; however, the revisions required are usually minor. Awareness on Rhinoplasty is wider in western countries compared to India. According to surveys, awareness level in countries like Europe, USA & Japan is huge. Most parents in Korea gift hospital coupons to their children at the age of 17 to get a nose job done. Children in Europe mostly get such surgeries done at the age of 16 to improve the shape of the nose, aesthetically, not necessarily that they suffer from functional complexities. With the recent trends and vast exposure, India is witnessing growing awareness about Rhinoplasty in the younger generation. While our country is competing with the rest of the world in a variety of areas, Indian education plays a very important role in shaping a child’s career. Therefore, most of the aesthetic surgeries are planned after the age of 18 years until it is inevitable to adjourn. Although with changing times and with the influence of Bollywood industry, the younger generation opts for aesthetic Rhinoplasty. Having said this, our country is predominantly grounded to our traditions and culture. A surgery is more of a family’s decision than an individual choice. Therefore even today 70% surgeries in India are done to improve the functionality of the nose rather than for aesthetic purpose. While Rhinoplasty is one of the most popular cosmetic surgeries in the world, a 2017 Report by International Society of Aesthetic Plastic Surgery (ISAPS) states India amongst the top 10 countries to perform Rhinoplasty surgeries, having male to female ratio of 60:40. Countries with emerging economies like India, have more disposable income hence there is a growth in the spent for aesthetic surgeries seen mostly amongst the younger generation. In the future, Rhinoplasty is projected to grow in India with improved standards of healthcare technology driving the growth of medical tourism industry. Other factors such as rising aging population worldwide, availability of affordable world-class medical facilities in emerging economies, and high medical insurance costs in developed regions are boosting the demand for medical tourism globally. | August 2018 | 23 Fine-Angle
  • 26. ith every blink of an eye, someone somewhere is making new developments and innovations. One of the key factors driving these advancements is the realized need to improve the people’s Wcomfort. Customer-centricity is setting newer trends in every industry today. In the healthcare sector, patient-centric developments don’t just help in improving the patient’s comfort; it aims at bettering their lives. Personalizing care is the perfect formula for incorporating customer-centricity into healthcare. The trend has changed from treating the immediate problem of the patients to helping them in leading healthier lives. Not all human bodies react similarly to a medicine or a treatment process. An optimizedcare has to be identified to deliver the perfect treatment for a particular patient. Although this is a far-fetched dream, the concept of personalized medicine has brought us a little closer to it. Additionally, the approach of people in selecting their healthcare provider has become more sophisticated.As consumers seek affordable healthcare resorts and worthwhile experiences with their doctors, the healthcare organizations have to work in the direction of satisfying these requirements. Providing health care is not a one-time transaction; people need this service repeatedly, throughout their lives. It also involves varied and 24| August 2018 |
  • 27. Optimizing HEALTHCAREwith Precision Medicine and Personalized Patient Experience complex experiences, involving emotional andpersonal subjects. Meticulous attention to the patients’ preferences and behavior is of importance. With this, instant connection, instant solution, real-time feedback, and personalization in the care industry have drifted far from just being a luxury; they have become a necessity. Precision Medicine The medicines and treatment processes that have been known to the human kind are based on the defined “standards of care”. These standards are described based on the responses of the general population, i.e. howmost of the patients react to a particular treatment or medicine when detected with certain specific symptoms. This method is based on “trial and error”; if the given treatment does not have any effect on the patient’s condition, a new treatment is tried. Every human body does not just react differently to different drugs; it reacts differently to various doses of the same drug as well. Precision medicine, also known as personalized or genomic medicine, is the answer to ameliorate the existing healthcare methodologies. Personalization of medicine means tailoring a specific medicine for a particular person depending on thefactors like the person's gender, age, genetic structure, proteins, environmental conditions, and so on. It has emerged as a new frontier in the care industry based on population health, genomics, and big data. Overcoming the drawbacks of the currently used “trial and error” method, it comes with the promise to not only improve extant treatment methods but the lives of the patients as well. Prevention and cure of chronic diseases will beenhanced to a great extent with the introduction of precision medicine. Personalizing Healthcare Enhancing Patient Engagement The old ways to communicate with patients have rendered unpopular in today’s digital world. Most ofthe Customized Care | August 2018 | 25
  • 28. healthcare providers are focusing on personalizing the communication between the doctors and their patients. It can be beneficial for both the parties. To create a relevant and targeted patient outreach, now the healthcare industry has various tools for upgrading patient engagement. With the help of technologyit has become possible to digitally maintain and manage patients’ records, their history, appointment management, and much more, making the process very smooth. And with big data in the picture, it is possible to collect and store immeasurable amount of information. It is also easy for the doctors or the healthcare providers to access and process this digital information in real-time, subsequently helping in better patient engagement. Since patients are increasingly taking charge of their own decisions and selecting what they find best for themselves, personalized communication will help to attract and retain more number of people. With patients going digital, it is necessary for the healthcare providers to align to their needs. Delivering relevant and accurate information on time to the patients has become significant the healthcare professionals. Elevating Patient Experience to Trigger Satisfaction According to a prominent source, now-a-days, numerous patients tend to change their healthcare operators if they are not satisfied with the service received. This focus on increasing the satisfaction is due to thefact that most of the medical costs are shouldered by the patients today. This satisfaction is directly related to the patient’s experience. Enriching this experience depends upon the healthcare provider’s expertise and facilities. Organizations can trigger this by simple methods of patient personalization, like clear communication, spending sufficient time with the patients during the appointments, patient engagement after appointment, incorporating timely reminders for medicines in the patient’s routine, and so on. There is a shift in healthcare philosophy from treating the detected illness to enhancing the health of the patients. Toaddress this shift patient personalization provides a discourse to topics like preventive healthcare screenings, lifestyle changes, and so on. It has become easier for the patients to select the right healthcare provider as well as to place their trust in their doctors. Patient- Centered Care will enable the healthcare providers to fulfill the wishes and the needs of the patients as well as improve the health of the population, as a whole. The digital revolution has brought with it many changes across various industries. The newly emerging tech-savvy generation, today, demands better experiences and personalized content. Staying aligned with this pattern; the healthcare industry is moving ahead to improve patient-centered care. Patient-centered care can be categorized broadly into two: Personalized Medicine and Patient Personalization. While patient personalization is focused on improving the whole experience of the patients in order to ensure satisfaction, precision medicine will trigger better treatments and prevention of diseases in patients, improving the quality of life. To stay in the race, patient personalization has become the need of the hour for healthcare professionals across all sub-domains of the care industry. Customized Care 26| August 2018|
  • 29.
  • 30. Oyster &Pearl Hospitals: APioneer in Modern Multi-Specialty Healthcare Industry Healthcare has been a subject of immense importance to the humanity since its inception. Good health is the key factor to human happiness and well-being. In today’s scenario, healthcare has become even more crucial. By leveraging the technological innovations, the healthcare sector is developing gradually every day. In the recent times, India has led the path of offering the most advanced and remarkable medical care. Oyster & Pearl Hospitals, popularly known as ONP, is one such leading brand who have pioneered modern healthcare in number of ways. Oyster & Pearl Hospital is a team of passionate individuals that came together due to their shared quest for a healthy community. With five hospitals across Pune, ONP is the leader of medical care in Western Maharashtra. It specializes in IVF and mother & childcare in Pune, providing cutting-edge treatment to patients from across India and the world with the comfort of experienced doctors. Having a sixty year old legacy, the skilled professionals at ONP have seen it all: the most critical cases and the most challenging medical problems. Aided by years of experience, they provide the best treatment to their patients. About the Ingenuous, Passionate Leader The CMD of Oyster & Pearl Group of Hospitals, Dr. Amita Phadnis, is a multifaceted personality, whose driving principle in life is the pursuit of excellence. She has achieved professional excellence in the fields of Pediatrics & Neonatology and excelled as a healthcare entrepreneur. She continuously updates her skills and knowledge to stay Dr. AmitaPhadnis CMD 28 | August 2018 |
  • 31. abreast with new developments and technology by reading journals and visiting conferences and renowned healthcare centers, keeping aside few weeks of time for this purpose every year. Amita is also a charismatic speaker and has been successfully conducting workshops on various topics. She started her practice in Pune in the year 1992; she set up the first tertiary level Neonatal ICU, called Neo Clinic. In a few years, this clinic grew into a full-fledged Children’s Hospital offering comprehensive medical & surgical services for children, including a transport ambulance. After that, she worked at Sumati Health – Health Evaluation & Lifestyle Therapeutics as well as in the diagnosis sector, before joining Oyster & Pearl Hospital in 2008. Bringing with herself the vast experience of twenty-two years in clinical practice, she has established ‘The Pediatrics and Neonatology Department’ in ONP. Under her guidance, ONP has been expanding continuously and there’s no looking back. Multi-Specialty Healthcare Services From basic services like general medicine and surgery, pathology, ENT, and ophthalmology to complex treatments like plastic and cosmetic surgery, neurology, and oncology, Oyster & Pearl Hospital provides everything. It provides the facilities for endoscopy and cardio-thoracic surgery, neurosurgery, spine surgery, orthopedic and joint replacement, oncosurgery and radiology for cancer treatment, as well as treatment for EMS trauma, child and adult psychiatry. It also has departments for urology, nephrology, and gastroenterology. ONP specializes in child-birth and infant care and provides services in obstetrics, gynecology, pediatrics, and neonatology. Moving along with the technology, it has adopted modern medical techniques like, laparoscopic surgery, as well. Other than these services, ONP has various healthcare units like ICU, neonatal ICU, coronary care unit, modular operation theatres, and cath labs. Patient-Centricity at Oyster & Pearl The journey of ONP started 60 years ago and since then the hospital is based on the most basic aspect of healthcare- the bond between a patient and a hospital, where the patient is central to every thought and action. This is what the name of the hospital as well as its symbol reflects; a pearl inside an oyster. With a team of highly qualified doctors and skilled professionals, supported ably by cutting-edge technology, ONP has become a trusted name across generation. ONP’s Core Values It is driven by four core values that all the people at ONP believe in: Experience, Expertise, Safety, and Trust.  Experience: Sixty years of legacy in healthcare industry, gives them an advantage of widespread exposure.  Expertise: Having experts and pioneers in numerous healthcare fields helps them to assist their patients efficiently.  Safety: Patient’s safety is of utmost importance.  Trust: Patients have placed their trust in ONP’s services from last sixty years. Providing Benevolent Facilities for the Underprivileged Oyster & Pearl provides free checkup to the underprivileged. They organize “Shibir” and health camps jointly with NGOs and civil society. They conduct WOMB (Wellness of Mother and Baby) sessions cost-free for the public at large. There are provisions for child deliveries at nominal rates as well as specially designed MOM and WOMB packages for ‘below poverty line’ mothers and lower socio-economic strata of the society. Future Plans In the next few years, ONP plans to specialize in all the medical treatment facilities, including liver and kidney transplant. They are working on upgrading the existing neonatal care units to the leading-edge tertiary/quaternary neonatal care units, which will be supported and managed by highly qualified neonatologists. Their aim is to develop state-of-the-art infrastructure and expertise, in order to serve the society in multiple specialties, including organtransplants. Touching lives ,Changing Futures ‘ ‘ | August 2018 | 29
  • 32. Healthcare Reforms in India ith a population of more than 1.3 billion people, WIndia is currently a home to a fifth of the world’s population. Although India’s population growth rate has been showing a decreasing trend since more than three decades, population is still increasing by 1.2% annually. The UN predicts that India will be world’s most populous country by 2024 and by 2030 India will become the first political entity to reach the 1.5 billion people mark! India is world’s sixth largest economy by GDP (nominal) and the third largest by purchasing power parity, and yet it spends only about 1.2% of its GDP on health sector – among the lowest in the world. The constitution of India guarantees free healthcare for all its citizens, and yet private healthcare sector has been the primary source of health care for 70% and 63% of households in urban and rural areas of India respectively. 58% of India’s hospitals are run by private sector and a whopping 81% of doctors serve in private healthcare sector. On the other hand public healthcare sector has catered to only 18% of total outpatient care and 44% of total inpatient care. Clearly the Indian government has failed by far to provide the people their right to free quality health care. The fact that 57% of households have cited poor quality of care offered at government hospitals as the major reason for preferring private sector over public sector is a major testimonial to the negligent attitude of the government towards healthcare reforms. Currently the healthcare system of India cannot completely mitigate the needs of Indian population. Because the Indian government spends only 1.2% of its GDP on the health sector, out-of- pocket payments make up 75% of the total expenditure on health care. 40% of the people that are hospitalized are either pushed into lifelong debts or below the poverty line! About 23% of patients do not have sufficient money to afford medical treatment where as 63% of the patients lack regular access to necessary medications. In simpler terms, this means that, the government has not been able to provide for a major proportion of our population an access to health care services. These facts and figures make us contemplate about the healthcare policies and reforms introduced by the government and question whether their implementation was in synergy with the true spirit of their formulation. 30 | August 2018 |
  • 33. Dr. Sudhir is currently serving as the Head of the Dermatology, Venereology and Leprology, at Government Medical College, Aurangabad. He is one of the established names in the field of medicine in India. Having completed his M.D. in dermatology and cosmetology from the University of Mumbai, he has distinguished skills in the fields of Clinical research, Medical education and Technology. Prof. Sudhir has invested his soul strength towards helping the needy and enlightening the bright minds of tomorrow. On the other hand Pankhil with the strong backing of his PharmD education, from the esteemed Government College of Pharmacy, Aurangabad, is achieving great heights at his organization. He possesses exceptional expertise in Clinical Research, Biostatistics and Clinical Pharmacy Services. In 2005, the government launched National Rural Health Mission (NRHM) with an aim to address the longstanding issue of lack of professionals in rural area. The goals of NRHM were to provide effective healthcare to rural people. For this a compulsory rural service for young doctors was instituted in the hopes that they will remain in rural areas. In the Twelfth National Plan, Indian government decided to expand NRHM to the entire country and called it National Health Mission (NHM). In 2013, National Urban Health Mission (NUHM) was approved as a sub- mission of NHM. NUHM aims to have one Urban Public Health Centre for each population of 50,000 and aims to fix current facilities and create new ones. Improving sanitation and drinking water and reduction of out-of- pocket expenditure for treatment are among other aims of NUHM. In 2011, a report that was compiled by High Level Expert Group (HLEG), which was constituted by the Planning Commission of India, gave an elaborate financial plan and framework for Universal Health Coverage (UHC). The HLEG defines UHC as “ensuring equitable access for all Indian citizens, resident in any part of the country, regardless of income, social status, gender, caste or religion, to affordable, accountable, appropriate health services of assured quality (promotive, preventive, curative, and rehabilitative), as well as public health services addressing the wider determinants of health delivered to Industry Insights About Author This article is written by Prof. Dr.SudhirV. Medhekar and Mr. PankhilGandhi. Prof. Dr. Sudhir V.Medhekar Head of the Dermatology Venereology and Leprology Mr. Pankhil Gandhi | August 2018 | 31
  • 34. Industry Insights individuals and populations, with the government being guarantor and enabler, although not necessarily the only provider, of health and related services.” Following were some of the key recommendations of the HLEG:  Development of a national health package which would offer essential services as a part of citizen entitlement  No fee of any kind to be charged for healthcare services under UHC  General taxation to be used as principal source of health financing  District hospital networks to be strengthened as care delivery and training networks  Effective contracting guidelines with checks and balances for care provision to the formal private sector However due to some slackening in India’s economic growth, UHC was shelved. It was only in 2018 that the course of UHC was reset when the government introduced ‘Aayushman Bharat’ project in the national budget. This initiative has two components, the first of which has been named National Health Protection Scheme (NHPS). The government has allocated a fund of INR 20 billion. The central government will bear 60% of the costs of NHPS and the remaining 40% will be contributed by each state. Under NHPS, the government plans to provide coverage up to about INR 5 lakhs per family per year for secondary and tertiary care hospitalization. Second component consists of upgradation of 150000 subcentres into Health and Wellness Centres (HWCs) across the country. These HWCs will offer free basic clinical and preventive services including simple diagnostic tests and provide essential generic drugs to all. Upon implementation of these aforementioned schemes it is obvious that the vacancies will be on the rise. The WHO prescribes ideal doctor population ratio of 1:1000. India has a doctor population ratio of 0.62:1000, far less than the recommended figure. To overcome this dearth of physicians, the government has an ambitious plan of one medical college in each district of India. Even though the government is a long way from achieving this herculean task, the progress of government for the same is commendable. The profession of pharmacy has been an integral part of the healthcare systems of many countries since decades, and yet it was not until recently that a curriculum for Clinical Pharmacists was initiated in India. Till then India was essentially missing on an entire segment of clinical pharmacy services in its healthcare system, considered to be crucial for the provision of quality healthcare. In 2008, a six years integrated post-graduation course for the qualification PharmD (Doctor of Pharmacy) was instituted by the Pharmacy Council of India. With initiation of PharmD course, Indian healthcare sector will now see a rise in the number of clinical pharmacists. Being trained to provide services like comprehensive patient counselling, detection and management of drug related problems and adverse events, therapeutic drug monitoring and provision of cost effective therapy, these clinical pharmacists will add a previously non-existent segment of clinical pharmacy services into the Indian healthcare segment. In conclusion, it can be said that although the government has now initiated ambitious healthcare reforms, it still needs to ensure their success by meticulous planning and robust implementation. The government needs to do more to utilize other healthcare professionals like physicians from Ayurveda, Homeopathy, Siddha and Unani backgrounds, Pharmacists and Nurses, but at the same time ensure that the quality of healthcare services is not compromised. Surely HWC-led comprehensive primary health care and NHPS will increase access to health services. For these schemes to succeed, the healthcare workforce needs to be scaled up in both, number and quality. On other hand, regulatory systems also need to be strengthened to improve quality and accountability by keeping stringent checks on the healthcare sector. Although India has committed to UHC, it may take years to achieve it in true sense. Nonetheless, provision of UHC is a revolutionary reform for Indian Healthcare System. 32 | August 2018 |
  • 35. vi Mobilize Care Actions Care instructions distributed via mobile devices shared by Care Teams Care Teams Family, friends and Professional community care providers Lifestyle Support Access to lifestyle products/services to keep people in their homes Community Care Collaboration (C3) Model Because together, we’re better. Our C3 model – Community Care Collaboration – supports care programs that require high levels of collaboration between interdisciplinary care providers, patients, and family caregivers. Our goal is your goal: to keep patients independent, living comfortably in their homes. Care3.co
  • 36. Pawana Hospital: Providing World Class Patient Care for a Healthy Life Time stablished in 1997, Pawana Hospital is one of the largest time-honored private multi-specialty Ehospitals within the Maval Pune region. Since then, Pawana Hospital has risen to a position of leadership, and has emerged as the foremost integrated healthcare services provider. The mission of Pawana Hospital is to continuously strive hard to serve the society, accomplishing highest quality health care services, providing this in a cost-effective way. Though in the rural area, the hospital NABH and ISO 9001:2015 accredited and these are the cornerstones of Pawana’s legacy. The healthcare provider focuses on patient safety, affordable healthcare, clinical excellence, customer welfare, ethical practices, occupational health and safety, workforce training, and compassionate care of mankind. Pawana Hospitals is among the first few hospitals in Maval Taluka to be influenced by the technology to facilitate seamless healthcare delivery through, hospital information systems, and outreach initiatives. Forerunners in Providing Multispecialty Care Pawana was instigated with a humble beginning of 10 bedded hospitals, in February 1997, and today it has grown to over 120 bedded multispecialty hospital. Since then, Pawana is uninterruptedly serving needy patients with the widening domain of services. After this initialmomentum, PH introduced ICU services in December 2000 which were inaugurated by Late MP Sunil Dutt, to provide lifesaving facilities to critical patients in remote areas, at affordable costs. From its experience, the essential traits which has lead the organization to achieve outstanding heights, are leadership skills with the effective communication, accompanied by the positive energy, followed by the ability to energize others, and releasing their positive energy to take any hill. As a responsible corporate citizen, Pawana Hospitals takes the spirit of leadership well beyond business, and has embraced the responsibility of keeping community healthier. Dr. SatyajitWadhokar Managing Director 34 | August 2018 |
  • 37. The Able and Experienced Hands behind Pawana When one talks about ordinary people bringing about change, one cannot afford to miss out on the guiding light of Pawana Hospitals; its Managing Director, Dr. Satyajit Wadhokar. He is the one who single-handedly renewed Maval Taluka in the map of Pune along with the support of his wife Dr. Varsha Wadhokar. Dr. Satyajit has always been inspired by his father Dr. Krishnakant Wadhokar, who works in providing healthcare to the rural and tribal communities of Maval Taluka. He decided to follow his father’s footsteps in very early days of his childhood. After completing hishigher secondary education from Wadia College Pune, he completed his graduation from University of Pune in 1986. After the academics, he turned to get the real hands-on experience in medicine under the guidance and motivation of elite surgeon Dr. Shrinivas Gore (Nana). Dr. Satyajit, an honored captain of the ship offers a blend of the finest medical and surgical skills delivered with compassion, and a patient centric approach. Working on the noble principle of “patient’s interest first”, and with the support of his better half Dr. Varsha Wadhokar, Executive Director who is very much focused on quality health care services, she aimed to provide high-level quality care. Chief Operating Officer of the hospital, Mrs. Revati Mani has akeen eye on the quality & safety concerns of the Hospital. Following parents footsteps elder son Dr. Pratik is pursuing MD Medicine and younger Dr. Pranav is pursuing MS Surgery. Distinctive Plethora of Services Pawana Hospitals Offers Pawana Hospital is also one of the first centers to have critical lifesaving modalities with modern medical equipment in Cath lab, Medical ICU, and cardiac ICU. It also perform supra major surgeries like Cardiac bypass, Neuro, Spine, and Joint Replacement Surgery with ultra-modular operation theatre setup. They provide round the clock facilities like Emergency and Trauma unit, ICU, CCU, NICU, Modular Operation Theaters, LDR, Physiotherapy, Dialysis, etc. Apart from these core services, Pawana has super specialty services in various disciplines like Cardiology (Cath lab), cardiothoracic surgery, Neurosurgery, Neurology, Urology, Nephrology, Gastroenterology, Plastic & Vascular surgery, Oncosurgery, Oncology Pediatric surgery, Spine & Joint Replacement Surgery. Diagnostic laboratory & Imaging Services, they have 24hrs available MRI, CT scan, pathology lab, microbiology lab, USG, 2D Echo with carotid Doppler, digital X-Ray, etc. Regarding health services Pawana hospital focuses on preventive health screening and initiative. Considering the need of the time, PH would like to become accessible by digital appliances and utilize modern technology, to control administrative and operational work. Pawana Hospital actively promotes awareness and educational programs on preventive care and training people on several health-related problems. It has employees volunteering CSR initiatives and community development. Pawana Hospital organizes camps and awareness programs like blood donation camps, AIDS awareness programs, cancer detection and gutkha awareness camp for men, awareness of adolescence group etc. Currently, the hospital is providing free mobile clinic service to Interior Rural Area of Maval villages which are Urse, Chandkhed, Bebedohol, Baur, Parandwadi, and Ozarde, in collaboration with Finolex Cables ltd. After catering needs ofrural population, hospital also extends its services & hospitality to foreign patients from Middle East countries like Yemen, Qatar etc. Though serving in the rural area, pioneer in critical health care services and cardiac services in Maval Taluka. Accolades of Pawana Hospitals  Vikas Ratna Gold Award for International Integration & Growth Society  Pardarshi Award byYeshwantrao Chavan Pratishtan  Appreciation award for outstanding& dedicated services rendered by Rotary Club  Kartabgar Mahila Laxmibai Gokhale Purskar by hand of former President Pratibhatai Patil Abiding by Its Precious Values At Pawana Hospitals patients’ satisfaction always comes first. Respect, Innovation, Team Work, Excellence, and Integrity are some of the prominent values that the hospital strictly follows to provide state-of-the- art patient care and healthcare services. Pawana Hospitals adheres to the highest standard of professionalism, ethics, personnel responsibility, open communication, honesty, and trustworthy of its patients and team. Present and Future of Pawana Hospitals Pawana hospitals’ five-year development plan includes expansion with the new floors for ICU and wards. Pawana’s plans don’t just stop at infrastructure; it goes beyond providing medical care services. Considering the rising emergencies and road traffic accidents, a team has been trained to handle emergency situations. The hospital also focuses on organ donation awareness. We strive hardto serve the society, accomplishinghighest quality health care services, and providing all this inacost-eflective way ‘ ‘ | August 2018 | 35
  • 38. Mutant KRAS Gene: A Potential Targetto Suppress Associated Cancers RAS is a gene family that makes proteins which control cell growth and cell death in a human body. KRAS, HRAS and NRAS are the members of RAS gene family. This family produces more than 150 proteins. The RASgene in its mutated (changed) form can be found in one-third of the cancers. This mutated form of RAS gene produces defective proteins, which causes uncontrolled growth of cells leading to cancer, as well as it makes cancer resistant to the existing therapies. The most researched gene among the RAS family is KRAS. The mutated form of KRAS gene is capable of transforming healthy cells into tumours. It is majorly associated with aggressive cancers; KRAS mutations occur approximately in 30% of all the cancers. The studies say that 95% of pancreatic cancers, 30% of lung cancers, and about 45% of colon cancers have mutations in KRAS genes and do not have any successful treatments currently. While some cancers originate from mutant KRAS, few cancers even seek this gene continuously to survive. Cancer-causing mutated KRAS genes were identified over three decades ago, and yet no therapy has been very effective against them. A lot of research work is being continuously done in this direction and some effective solutions have come to light. A thorough study of KRAS structure, signalling and processing has helped infinding several anti-cancer treatments. Various direct and indirect methods, targeting KRAS mutations, are being explored. Inhibition of mutated KRAS genes that will block the 36 | August 2018 |
  • 40. growth of cancer cells can be categorized as a direct method. Alternately, synthetic lethality falls under indirect methods to eliminate cancers associated with KRAS mutation. Mechanism of Cancer Formation In the healthy cells, the information travels from the cell boundary to cell nucleus due to the protein made by the genes. The mutated cells produce defective proteins. The signals sent by the proteins determine whether or not the cell growth should take place further or the cell should stop dividing and mature. KRAS acts as a switch that turns “on” and “off”; when on, the cell division continues and when off, the cell division stops. Consider a small molecule, x, which is responsible to turn the switch “on”. In a healthy cell, this x molecule is converted to another molecule, y, which is responsible to turn the switch off. The x molecule in KRAS functioning is GTP and the y molecule is GDP. If the switch does not go to the “off” state the cells will continue to divide uncontrollably, further leading to cancer. Due to KRAS mutation, the switch is stuck at “on” state. This is because the proteins cannot perform x to y conversion. The stated process initiates the cancer formation. Some of the cancers that seek this mutated gene for survival further trigger the excessive uncontrolled growth of cells. Therefore, even if successfully treated, there are high chances of the tumour to be formed again. Possible Treatment Methodologies Direct Method Using Inhibitors: Researchers have looked for a drug that can turn the stuck at “on” state switch off. But the x molecule forms a very specific bond with the protein. Breaking this bond is very difficult and no proper solution for it has been reached. It was then found that a mutant form of protein, called KRASG12C, can create permanent bonds with the small molecules. These bonded molecules can capture the cell in its inactive state, before it is trapped at the “on” state. This will further stop the growth of cancer cells and cause the shrinking of the tumour. Certain inhibitors have been discovered for the KRASG12C mutant. These inhibitors have been tested on mice, induced with human cancer. One of them is ARS-853. Inhibitor, GCS-100, has shown the capability of killing the cancer cells addicted to KRAS mutants. A compound named ARS- 1620 has also been discovered which is very effective and has to be taken orally. It was tested on a mouse and after some period of regular doses, it resulted in significantly reduced tumour growth. The stated compounds can be used as potential drugs in treating aggressive cancers in the future . Indirect Method Using Synthetic Lethality: It is found that synthetic lethality can also be used for cancer treatment. Two genes are said to be synthetically lethal if a simultaneous mutation in both leads to the death of both while a mutation in either one does not. Therefore, if the cells associated with cancer are targeted for synthetic lethality, only the cancer cells will die, sparing the normal cells. Synthetic lethality is also possible between genes and molecules. To identify synthetically lethal interaction in particular cells, the screening process is used. Varieties of screening methods are now available to study these interactions. As the process of synthetic lethality causes cellular death, this can be used in anti-cancer drugs. Synthetic lethality is extensively being used in gene- selective anti-cancer agents. Different compounds leading to synthetic lethality of mutant KRAS have been identified using RNAi screening technology. It has been found that a compound named “TBK1” is very effective with mutant KRAS. This discovery is being considered for clinically treating mutant KRAS associated and addicted cancers. Research and discovery of other synthetically lethal pairs of mutant KRAS can help to develop successful treatments for the pancreatic and lung cancers. Mutation in KRAS genes is majorly found in various aggressive cancers, like pancreatic cancer, colon cancer, and lung cancer. For a long time, no effective treatments have been found against these cancers. Direct and indirect methods are being studied and developed to fight them. Inhibitors, used to block the abnormal cell growth due to mutated KRAS genes, and synthetic lethality, used to destroy the mutant KRAS, are the two technologies that have shown great potential to help in creating anti-cancer drugs. Study and implementation of these technologies and discovering better inhibitors and compounds will further lead in finding the effective cancer treatments and help to save many lives. Editor’s Take 38 | August 2018 |
  • 41. For more information about these products and where to purchase please visit cardinalhealth.com/products. Follow us on Linked and also on twitter at@CardinalHealth. And share your best practice for your loved ones by using #BringTheCaringHome.
  • 43. What Should Needs to be done to Make Quality Healthcare Accessible to all ? Dr.Girija Wagh is a MDFICOG, Dip in endoscopy, FICS. She delivers her services as a professor at Bharati Vidyapeeth University Medical College, Pune. She isa renowned consultant as well at Girija Hospital and Fertility Center, Cloud nine Hospitals. About theAuthor uality health care encompasses care which is Qaccessible, efficient and rational. The care has to be able to deliver what is essential in the given setting to help ameliorate disease and restore life and its essentials. Most importantly it should not harm and nor try to achieve which is impossible. The foremost challenge in India is the excessive population. Access to quality medical education is increasingly becoming challenging. Rural and urban divide is phenomenal. Education, awareness and outreach is poor and above all the government budget allocation for health is meagre compared to the poor in the country. Poor have more health care needs and unfortunately have limited access to qualitative healthcare facilities. Insecurity and illiteracy are important reasons for population explosion. Population growth needs to be curbed. Freebie services should be curtailed for more than two issues in a family and awareness of preventive measures such as birth control should be effectively implemented. Insider’s Opinion | August 2018 | 41
  • 44. Basic services such as birth control, medical termination of pregnancy, delivery, neonatal care and paediatric health should be easily and universally available. Regular preventive measures such as immunisations, nutritional guidance, physical activity (can be through education of yoga), hygiene practices (personal, community and environmental) should be made mandatory and easily accessible and inculcated as essential practices. Regular health assessment activities such as screening for cancers, anaemia, mental disorders, metabolic diseases should be accessible through simple tools and reinforced with awareness about these to nurture a healthy society. Healthcare facilities should have defined roles and limitations well identified. Primary health facilities should be run by paramedics and the care be limited to first aid and attending to basic emergency needs. The medical officers can run half a day out patient department at the public health centres and sub-centres and run hospitals at the sub- district level. These hospitals can be run on public private partnership basis. Public health facilities should be empowered with video conferencing and access to immediate consultations available. Facilities for the community transfer to and from health care service units are made available. Emergency health care services should be standardised, universally accessible and provisions for investigations and immediate care be made. Mobile and accessible efficient emergency services are the need of time for the population dwelling in inaccessible terrains. Personnel delivering traditional medicine therapies or paramedics offering services to the community should be trained and offered skill enhancement programs. Private medical college hospitals should partner with the government programs to provide services to the poor and in return be granted funds and recognition to do so. This will help in increasing clinical workload for better teaching learning practices in medicine. Skill enhancement in medicine can be achieved by increased clinical load and this needs to reinforce through such activities. This can also help in better research activities for health care quality improvement. World class amenities and facilities for education and research of medical students should be insisted upon. The government can consider graded charging systems based on economical class of the beneficiary .Universal standardised protocols for quality care are a necessity and these should be regularly evolved , disseminated and implemented .Much of the government programs are well studied and drafted but seriously fail in appropriate implementation . Accountability should be sought from everyone concerned about simple mandates such as fumigation of disinfectants, cleaning of trench, clean public lavatories, garbage disposal, pollution control etc. The national programs should not only be limited to the government facilities but the information should be made easily accessible to private practitioners as 85 % of the medical care is provided in the private sector . Doctors should be well paid to compensate for the rigours they undergo to learn the subject. The skills of the doctor should be appreciated and well compensated. Much of the skilled doctors are moving to corporate sector due to better working conditions and revenue generation. Medicos also choose to leave the country for better research avenues and facilities for children education and access to super speciality education and services .This needs to be made available on our country to avoid skilled community drain .Paramedical services should be improvised through skills training and larger accessibility. The school curricula should be revised and much stress upon basic health information and knowledge should be imparted. Serious lack of awareness about nutrition and physical activity has already put the country on the edge to blow up into a metabolic diseases volcano and these can have far reaching implications for the genetic programming of the generations to come .We as a country have our own special health needs and much of indigenous research be supported to evolve our own unique practices to achieve optimum and quality health. The doctors and health care providers should be protected and respected and attacks on the doctors and medical personnel dealt with seriously. Such attacks are a result of ignorance and refusal of acceptance of the eventualities, a reflection of serious dearth of knowledge and understanding of life limitations. Budget spent on health needs to be quadrupled and provisions be made for essentials universally .Finally the onus also should be on the population at large. With the digital medium everyone should be made accountable for his or her health and take responsibility of nurturing health within the individual, family and the society. Insider’s Opinion 42 | August 2018 |
  • 45. Helping allpeople live healthy lives w w w .bd.com
  • 46. PBMA’s H VDesai Eye Hospital Delivering Excellence inQuality with Care and Concern PBMA’s H V Desai Eye Hospital is thebiggest tertiary eye care center in western India. It offers all subspecialty services in ophthalmology such as cataract, retina, glaucoma, cornea, pediatric ophthalmology, oculoplasty and ocular oncology, LASIK, low vision, and rehabilitation services. Apart from the excellent services that they provide, they believe it is their moral duty to train more and more ophthalmologists to make them better surgeons and specialists. Larger benefit to the society is possible only through this approach. They are a nationally and internationally recognized training center for not only cataract surgical skills but also all other subspecialties. Moreover, for betterment of healthcare, the hospital believes in and performs research that can directly or indirectly improve eye health of lakhs of people in the society. About the Percipient Leader Col. M. Deshpande is the Chief Medical Director of this organization. He is a highly respected professor nationally and an extremely popular teacher across generations of ophthalmologists. He served as a professor and Head of ophthalmology department of Armed Forces Medical College, Pune till 1997. Col. Deshpande has received Vishishtha Seva Medal (VSM) at the hands of President of India for his exemplary service in Army. He has also received many accolades in the form of ‘outstanding service’ award (2012) from Asia Pacific Association for Ophthalmology (APAO) and a prestigious post of ‘President, Vision 2020 India right to sight’ between 2013 and 2015. He was actively involved with advocacy and policy making in close collaboration with Govt. of India during this period. Col. M. Deshpande Chief Medical Director & Trustee 44 | August 2018 |
  • 47. Dedicated Patient Service High Volume High Quality The hospital aims atproviding complete care and assistance to the patients. They provide a variety of services benefitting the patients. Patients can access services for all eye conditions under one roof rather than running from one specialist to other. The hospital has fully developed subspecialty departments with a team of specialists in each department.Also, patients have access to the best of doctors as well as all modern diagnostic equipment. The multi-tier fees structure and a dedicated charity wing allows patients from all socio-economic classes (the richest to the poorest) to avail their services. There is simply no discrimination as far as ability to pay is concerned. The hospital’s sought after training programs churn out doctors who have not only excellent skills but also a humane attitude. Society at large stands to benefit from these freshly skilled doctors. Assisting the ones in Need The hospital aims at assisting the poor and deprived. They have a dedicated charity wing which provides free surgeries to persons from lower socioeconomic class. Nearly 65% of their surgical services are free or subsidized. They also provide free transport, accommodation and food facility to these poor patients who would have otherwise gone blind. The hospital is very sensitive to eye health needs of children and provides free/subsidized eye care services to children from poor families. They believe in excellent quality as well as timeliness of the services. Providing the ‘Human Touch’-(Care & Concern) HV Desai strives to provide a personalized touch to their clinical services. They take pride in this approach and vouch not to turn any patient for the lack of money. Moreover, offering excellent quality services to the patients is their prime motto. One of the major qualities of the hospital is the provision of affordable services to one and all. Facing Challenges Head-On HV Desai believes in being compassionate; they have a ‘never say die’ attitude and a sense of a social responsibility. The hospital has strong faith in continuous quality improvement which makes them thrive on challenges. Excellent networking abilities enable them to raise funds for serving the unserved and move ahead with full vigor. They believe in learning from the challenges and look at them as opportunities. Noteworthy Accomplishments Throughout its glorious journey, the hospital has also achieved various awards and accolades. Founder and former president of PBMA’s H. V. Desai Eye Hospital, Niranjan Pranshankar Pandya was awarded with ‘Padmashree’ at the hands of President of India in 2013 for outstanding contribution of HVDesai Eye Hospital in prevention of blindness and rehabilitation of the blind. Creating ophthalmologist for future H V Desai Eye Hospital offers Postgraduate Education in Ophthalmology, Nodal hospital for skill transfer to Government of India and Research. Future Plans HV Desai Eye Hospital aims to expand outreach of their services across various regions in Maharashtra, so that patients with serious eye diseases do not have to travel to Pune for treatment. They are implementing this through the establishment of vision centers and eye hospitals across various places (Nandurbar, Jalgaon, Solapur, Wai, and so on). They also intend to become a sought after training center internationally,and provide consultancy services to other eye hospitals, nationally and internationally. The hospital is in the process of achieving this objective through close collaboration with globally recognized NGOs/institutes such as Seva Canada, Orbis USA, CBM Germany, International Centre for Eye Health London UK, and so on. They are on the way to become an internationally acclaimed research institute by implementing many clinical as well as public health research projects. This NGO institute has best mixture of management & technical, social & professional leadership. Nitin Desai, Chairman has provided corporate intelligence in managing operations & policy. Col. M. Deshpande provided professional & technical guideline of High quality other supported with resource mobilization and young team has helped to develop & continue to serve for years to come. We provide high quality Eye Carewith careand concern to all to reducethe burden ofAvoidable Blindness ‘ ‘ | August 2018 | 45
  • 48. obotic surgery or computer-assisted surgery is the terms used to address technological developments Rwhere robotic systems are used to aid surgical procedures. Robotic surgery has been quite effective in addressing the limitations of traditional laparoscopic surgery; thereby completing complex and advanced surgical procedures with increased precision in a minimally invasive approach is creating euphoria among healthcare professionals. Large number of advantages & increased favorable outcomes linked with robotic surgery has proved its effectiveness. The field of robotic surgery is constantly growing and evolving. Surgeons believe that robotic surgery is, indeed, the future of surgical healthcare. It is predicted that the coming years shall observe an increased adoption of robotic-assisted techniques thereby, driving the growth of the robotic surgery market to greater heights. Research analysts have estimated the global robotic surgery market to grow at a CAGR of more than 11% by 2020, during the forecast period, 2018-2020. Robotic surgery enables surgeons to perform operations which were traditionally not amenable to minimal access techniques. This technology is a boon for patients with conditions in an organ located in “cramped spaces”. Thus, robotic surgery can be applicable to a wider range of procedures & is presently used to perform a plethora of surgical procedures. It is noted that numerous cases have reported favorable results through robotic surgery. Robotic surgery is an advanced form of laparoscopic surgery where computer-controlled robots are used to assist the surgeon in performing certain surgical procedures. Using the robotic technology, surgeons can perform complex surgical procedures through tiny incisions. Surgical robots are computer-controlled devices which can be programmed to aid in the positioning and manipulation of the surgical instruments thus, enabling the surgeon with increased accuracy, flexibility and control. In computer-assisted surgery, the surgeon controls the instruments either by a direct telemanipulator or through computer control. o A telemanipulator is a manipulator which permits the surgeon to perform the normal movements linked with surgery while these movements are carried out by the robotic arms by utilizing end-effectors and manipulators. o In computer-controlled systems, a computer is used by the surgeon to control the robotic arms and its end-effectors. Advantages Advantages for surgeons using robotic surgery are: o Better visualization. o Increased dexterity. o Improved precision. Effectiveness of Surgery Robotic Expert Talk 46 | August 2018 |
  • 49. As compared to the traditional surgery, robotic surgery offers several benefits to the patients, which include: o Reduced operative time. o Shortened hospital stay. o Reduced complication rates. o Enables surgeons to perform finer tasks, as compared to the traditional laparoscopic and open procedures. o Decreased pain & discomfort. o Quicker recovery time. o Decreased chances of infection as the incisions are small. o Lesser bloodloss. o Minimal scarring. Limitations Robotic surgical technology is yet to achieve its full potential. This is due to a few limitations, which are as follows:- o Performance of robotic procedures requires specialized training. o Cost-effectiveness is a major issue, but the reduced operative time and hospital stay contribute to the cost-effectiveness of robotic surgery. o Weight of the robotic equipment currently used. Advancements in Robotic Surgery Some of the most impressive advancements in robotic surgery are as follows:- o Mazor Robotics’ Renaissance Guidance System Renaissance Guidance System by Mazor Robotics is indicated in spinal procedures. A small robot is placed just over the patient while the patient is under anesthesia. Using a computer system & computed tomography scans, the surgeon can view the patient’s spine & the robot is used to align a special type of drill, to exactly place pedicle screws used in spinal surgery. o Smart Tissue Autonomous Robot (STAR) Smart Tissue Autonomous Robot illuminates its surroundings (inside the body) using lights similar to infrared. STAR is good in performing repetitive procedures that require ample of precision. o Virtual Incision Corp’s Miniature Robot Virtual Incision’s robot features a small, self-contained surgical device which can be inserted into the patient's abdomen through a tiny incision. The aim of developing robotically-assisted surgery was to overcome the limitations of the traditional minimally-invasive surgical procedures and to boost the capabilities of surgeons performing open surgery. This advancement in surgical technology is likely to reshape the way surgery is practiced. Robotic surgery does indeed have a great future in the medical industry. About theAuthor Dr. Varsha Sharma-Kapila, MD (Hom) is a Consultant Homoeopath, practicing for more than two decades. She is an Associate Professor & Guide to post graduate students at Dr. G D Pol Foundation, YMT Homoeopathic Medical College, Mumbai. She has got a vast experience in treating several acute & chronic ailments through Homoeopathy. | August 2018 | 47
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  • 51. da Vinci is powered by robotic technology that allows the surgeon’s hand movements to be scaled, filtered and translated into precise movements of the EndoWrist instruments working inside the patient’s body. The da Vinci SurgicalSystem