In order to feature their mindboggling work, we at Insights Care came up with our special edition, “Top 5 Influential Nutraceutical Leaders to Follow in 2022”.
2. Good N
Nutr ion
utr ion
Good Nutr ion
can be the Savior
of Your Life
Your Life
of Your Life
3.
4. Editor’s
Note
ersonal health has been at the front of mind for the
Pgeneral public since the COVID-19 pandemic
began, positioning the nutraceuticals industry for
further expansion and success that has carried throughout
2022.
Here, we at Insights Care considered overviewing the
nutraceuticals industry in general and found disruptive
trends that have changed the face of the sector altogether.
And as we all know, when innovation acts as a catalyst to
disrupt any industry, there is only one possibility that
is—influential and inclusive leadership. Looking at what
the future holds for nutraceutical manufacturers,
wholesalers, distributors, and, of course, innovators in 2022
and beyond, we categorized specific parameters like what is
driving the growth of the industry, the current state of the
industry, and more.
And while doing so, we came across standout leaders who
have changed the tides of the nutraceutical industry.
In the Beam Light
of the Nutraceutical
Industry!
5. In order to feature their mindboggling work, we at Insights
Care came up with our special edition, "Top 5 Influential
Nutraceutical Leaders to Follow in 2022".
The nutraceutical leaders have proven to have room for
growth, especially as the population ages and healthcare
rises – and as people develop more concern with their
health and wellbeing due to the COVID-19 pandemic.
They continue to thrive in the industry as they have been a
guiding light of innovation and distribution, making them
stand out in the limelight. In order to know more about
them, kindly scroll through and delve into their inspiring
stories.
While immersing through the journeys of these influential
leaders, make sure to have a quick rundown of the articles
written by our in-house editorial team and a piece of CXO
advice.
In order to commence your curiosity, delve in and flip the
pages!
- Shrutika Khedekar
Leaders have put
in an unparalleled effort
to change the face of the
nutraceutical industry.
6. Kevin McKenzie
On a Quest for Longevity
08
Cover Story
Articles
Immersive Benefits of
Nutrition Supplements in
Enhancing Endurance
Building Strength
18
Making Nutrient-Rich
Food Easily Available
Digitizing
Nutraceutical
32
7. Bernie
Desgagnés
Managing Risk
12 Brent La ey
Advocator of a Healthy
Lifestyle
22
William Tang
Transforming
Nutraceuticals with
Resilient Leadership
36
Contents
Contents
Contents
Managing Diabetes
with a Low GI Diet
The Low GI Diet- A
Diabetes Ruse
CXO
28
9. Brief
Organization
Featuring
Bernie Desgagnes
President and CEO
Source
Nutraceutical, Inc.
sourcenutra.com
Desgagnés and his teams in Manitoba and Ontario are
in the business of helping nutraceutical companies
reduce their risks in the market, make appropriate and
accurate claims, comply with Health Canada
regulations, and enter the market with confidence.
Brent Laffey
President
Armada Nutrition
armadanutrition.com
Brent Laffey promotes and offers the Food meets
Nutrition notion.
Kevin McKenzie
CEO
Alpex pharma
alpex.com
McKenzie credits a more tech-savvy, better
informed, better educated and more traveled
population that is driving the growth of the
nutraceutical market worldwide.
Rob Tanna
CEO
Lipa
Pharmaceutical
lipa.com.au
Rob Tanna is a seasoned Chief Operating Officer in
the Food and Beverage sector having spent the last
22 years in executive leadership positions with Cerbos
and Suntory Coffee.
William Tang
Managing Director
Ferngrove
Pharmaceuticals
ferngrovepharma.com.au
William has made it to the top of the leader board
and transformed the nutraceutical market with
agile development and an inclusive approach.
Influential
Nutraceutical
Leaders
Top
to Follow in 2022
11. ON A QUEST FOR LONGEVITY
T
he devastation of COVID was a turning point for
many in how they viewed their health and lifespan.
While the scientific community ultimately developed
more than a dozen effective vaccines against the virus, the
pandemic also laid bare the limitations to a treatment-
based approach. The result was a huge shift towards more
nature-based preventative care (nutraceutical) options, and
a recent look at the post COVID-19 marketplace estimated
the global market for nutraceuticals at almost half a trillion
dollars by 2026.
For Kevin McKenzie, that marketplace is catching up to his
own lifelong passions for nature and exploration, and how he
is positioning Alpex Pharma, to lead the way in life sciences
research and product development.
Global Experience & Perspective
Canadian by birth, Kevin grew up in the Northern
wilderness, where he developed a lifelong appreciation
for the outdoors, nature and adherence to health and an
active lifestyle at an early age. His childhood was spent
camping, canoeing, and hiking and he believed as much
in developing his mind as his body. He learned Chinese by
age 20, and relocated to Asia, where he would spend the
next two decades.
McKenzie credits his time in Asia, where he discovered
ancient practices like Buddhism, meditation, and fasting, in
opening a new dimension to his West-informed dedication
In a post-COVID world,
to health and longevity.
Alpex merges pharma
with forward-looking
nutraceuticals to meet
increased demand for
preventative options
Top 5 Influential Nutraceutical Leaders to Follow in 2022
12. “Eastern medicine is rooted in the belief that the key
to longevity – to a better healthspan and a longer lifespan
– is in nature and preventative medicine. And that
also includes lifestyle choices. That’s the essence of
nutraceuticals – to help prevent the life-shortening
malaises that pharma products are designed to treat.”
From Client to President
Before McKenzie and partner Carey Kurtin acquired
the company, they encountered Alpex as a customer,
looking along with their longtime team to develop
and market their own nutraceutical products.
“Switzerland is recognized as the global hub and innovation
center for life sciences, with an established global reputation
for quality and precision,” says McKenzie.
“We knew we could develop Swiss products to the most
exact standards and introduce them to the whole world.”
Alpex had established a decades-long reputation in Swiss
precision and quality, and had both pharmaceutical
(treatment) and nutraceutical (prevention) expertise
under one roof, working in tandem to create a complete
healthcare solution.
The company’s existing inf rastructure and technology,
along with its history and ingenuity, laid out a new path
for McKenzie and Kurtin. Never one to shy away f rom
scaling a new height, after a year of traveling f rom Asia to
Switzerland and working with Alpex, the partners acquired
the company and McKenzie became the company’s
Chairman and President.
Consumer Demand Driving
Nutraceutical Growth
The global nutraceutical market continues to be dwarfed by
pharma, which is expected to reach $1.7 trillion in 2025 and
will remain a focus of Alpex’s operations.
Nonetheless, McKenzie credits a more tech-savvy, better
informed, better educated and more traveled population
that is driving the growth of the nutraceutical market
worldwide, and that even pharmaceutical companies will
see the value in putting their resources into nutraceuticals.
“We’ve seen progression on every f ront: scientific
knowledge, technological and manufacturing capabilities,
even governments and international trade. Those are
all the result of new generations demanding better and
more options in taking care of their health and extending
their lives.”
Building on Excellence
In addition to growing the legacy Alpex developed over
the past 37 years, McKenzie has focused on expanding the
company’s capabilities.
Switzerland has again been ranked the world’s most-
innovative economy by the World Intellectual Property
Organization (WIPO), and like many Swiss Companies in
the pharmaceutical and biotechnology sectors, Alpex has
increased its investments in recent years, putting over $60
million toward new computational and other technologies,
facilities and equipment, and world-class personnel.
“It has been an interesting process of fusing next-
generation thinking with established business
winfrastructure in order to access and cultivate the next
generation of customers and products,” says McKenzie.
“We are dedicated to maintaining this focus going
forward while continuing to innovate and push the
envelope in providing end-to-end solutions in innovative
pharmaceutical and nutraceutical products, using our
patented and complementary technologies.”
Expanding Alpex’s Pharma Model
by Leading
“Pharma and healthcare are virtually the last f rontiers of
industry that have withstood change – and the most in
need of fundamental disruption,” says McKenzie.
McKenzie says pharmaceuticals will always have a firm
foothold in medical treatment now and in the future, and
will remain a focus of Alpex’s work.
“Many natural and novel medicines are just entering our
understanding, and there is often no alternative today yet
for many serious
13. medical conditions. While I truly believe in the value of
preventative medicine and nutraceuticals as the key to
longevity, I also want to help people live better lives now.
Alpex is a forward-looking company, and there will always
be a place for pharmaceuticals in healthcare.”
With time, McKenzie believes that many existing
pharmaceuticals can be replaced with healthier
alternatives that can be more effective with less adverse
effects.
In recent years Alpex successfully developed several drug
products on its own initiative and commercialized them
globally, bringing in third-party Big Pharma partners as
needed.
“This model yields a higher margin for Alpex – f rom the IP
to the production to the royalties linked to end-consumer
sales – while also being highly profitable for our partners,”
says McKenzie.
A Pharma-Grade Approach to
Nutraceuticals
In addition to its reputation for high-quality products and
innovative delivery systems, Alpex has a proven track
record of long-term success in the pharmaceutical and
nutraceutical verticals.
“A key Alpex advantage is our ability to complete both
R&D and manufacturing under one roof, allowing us
to commercialize and deploy a product after in-house
development,” .
says McKenzie
“We take the same approach to a nutraceutical product
as we would a pharmaceutical product, using similar
technologies to ensure optimal results. We work with our
clients to understand their customer and their needs and
then bring their ideas to life.”
That purposeful collaboration and attention to detail
create an effective product ready for long-term
competition in the global market. Alpex leverages its
decades of experience as well as constant innovation and
proprietary technologies in the changing world landscape.
Leading the Healthcare Revolution
Looking ahead to the future of healthcare, wellness and
longevity, McKenzie is determined to position Alpex
as the leading edge of next-generation pharma and
nutraceuticals, using all resources at its disposal.
“APIs (active pharmaceutical ingredients) and delivery
methods are constantly evolving, and Alpex will continue
to innovate and collaborate in order to complement our
growing portfolio of products,” he says.
The world is also changing, and McKenzie names Asia
and Af rica as two areas becoming increasingly important
alongside the established North American and European
markets, which includes the use of ingredients non-native
to Alpex’s own environment.
Regardless of a product’s APIs, exotic ingredients or final
destination, McKenzie stands behind every one as a measure
of Alpex’s Swiss-born excellence.
“When you’re buying a Swiss-made product, you’re getting
a little bit of Switzerland too,” says McKenzie.
“An Alpex-made product is a perfect representation of
the broader Swiss market ecosystem: quality, precision,
innovation, and trust that is at home anywhere in the
world.”
14. Desgagnés Managing Risk
If you want to get under Bernie Desgagnés's skin,
point him toward a nutraceutical product making a
false claim or misleading consumers about the
ingredients in the bottle.
“Just recently, we were approached by a client who had
concerns about a competitor's label,” says Desgagnés,
President and CEO of Winnipeg-based Source
Nutraceutical, Inc. (SNI). “It turns out the product had
400% more sugar and 50% more sodium than what was
listed on the label. That is extremely dangerous for type 2
diabetics and people on low-sodium diets.”
Careless labeling indiscretions like this can lead to fines,
product recalls, and orders to stop selling—very expensive
outcomes to go along with potentially irreparable damage to
a company's brand and reputation.
Desgagnés and his teams in Manitoba and Ontario are in the
business of helping nutraceutical companies reduce their
risks in the market, make appropriate and accurate claims,
comply with Health Canada regulations, and enter the
market with confidence.
“Health Canada has a very rigorous structure and very
stringent regulations. For the health and safety of the
consumer, this is a good thing, but the process to get onto a
shelf with legitimate health claims can be complicated,”
says Desgagnés, originally from Rimouski, Quebec. “Our
job is to help clients navigate the complexities. We work
with Canadian companies, but a real focus for us is helping
American, and other international clients understand the
Canadian regulatory environment and enter the market as
seamlessly as possible.”
SNI, incorporated in 2004, offers its clients turnkey
solutions for taking their products from concept to
consumer. This includes consultation on regulatory affairs,
health claim compliance, product labeling, and more. The
company includes an in-house graphic design department
that produces bilingual (English and French) labeling,
positioning product claims, and listing ingredients
according to regulations. They also design and print
compliant point-of-purchase displays and marketing
materials when products are ready to enter the market.
To further support its clients, SNI has recently started to
provide clinical trial services. In 2021, the company
acquired a new space and designed a state-of-the-art clinic
that meets the new health and safety requirements to
operate under pandemic conditions. SNI just completed a
clinical trial for a client looking to enter the market with a
Bernie Desgagnés paves the way for Canadian and international
nutraceutical manufacturers and Brand owners
September 2022|12|www.insightscare.com
Top 5 Influential Nutraceutical Leaders to Follow in 2022
15. Desgagnés himself
became a fitness enthusiast,
starting in northern Manitoba
at the age of 18 when he
began pumping iron.
Bernie Desgagnés
President and CEO
Source Nutraceutical, Inc.
16. nutraceutical to help prevent the onset of type 2 diabetes.
And now, Desgagnés is looking to expand SNI's clinical
trial services to include mobile operations to reach rural
areas.
“The key for us is to be nimble. We are working with clients
to customize what we can offer by way of clinical research
and other regulatory support,” he says. “As the public
becomes increasingly knowledgeable and enthusiastic
about nutraceuticals, facilitating high-quality research in
support of Health Canada applications is becoming more
important. Consumers are looking to purchase effective
products that deliver what they promise from companies
with integrity. Our job is to protect the brand, help the
brand owners differentiate their products in an increasingly
competitive market, and make sure all their health claims
are properly validated so the consumer can buy with
confidence.”
There probably aren't a lot of young kids and teens who
say: “When growing up, I want to be a regulatory affairs
consultant in the nutraceutical industry.” The field certainly
wasn't on Desgagnés's radar when he moved from
Rimouski to northern Manitoba.
“My brother came to Manitoba to work in the forestry
sector,” says Desgagnés, who used to tour with his dad and
brothers to compete in lumberjack competitions. “I
followed him, mostly to learn English.”
He was only 18 at the time, and there were no jobs in
forestry or mining—his preferred sectors. So, the young
man took a job with the provincial government as a
machine operator and then moved south to Brandon to get
his Red Seal and his ticket to work as a heavy-duty diesel
mechanic.
After a while, he transferred to another government
department—Workplace Safety and Health. This job offered
his first exposure to regulatory affairs, compliance, and
standards. He was hooked.
September 2022|14|www.insightscare.com
17. “I was fascinated by the relationship between regulation
and public well-being. I still am,” he says. “It was always
rewarding to work with companies toward compliance.”
In total, Desgagnés spent about 18 years working for the
government. On the side, he sold supplements to athletes.
Desgagnés himself became a fitness enthusiast, starting in
northern Manitoba at the age of 18 when he began pumping
iron. He was a competitive bodybuilder for a while and still
works out at home (and at the office) several times a week.
While still working for the government, Desgagnés was
offered a Director of Regulatory Affairs position with a
Winnipeg-based natural health products company. Eight
years later, when that company moved to Toronto,
Desgagnés decided to stay in Winnipeg, hang a shingle, and
provide consulting services from his home office. He hasn't
looked back.
“It was 2004, and Health Canada was starting to
implement some new guidelines for the growing
nutraceutical market. Until then, the line between foods and
drugs was often blurry, and products with ridiculous claims
were getting into the market,” says Desgagnés. “When
Health Canada tightened the rules, I saw an opportunity to
help ethical companies thrive in an environment that had
suddenly become more regulated.”
To this day, that is his mission, and with the expanding
interest in nutraceuticals, the contribution he makes to the
sector is more important than ever before.
“Over the last 20 years, I have seen a growing interest in
natural health products. There are many factors,” explains
Desgagnés. “People hear about them more and see all sorts
of ads on the Internet, that's for sure. And I think that with
the stresses on the health care system, many people—older
people in particular—are getting more interested in
preventative medicine. They want to avoid illness, and
nutraceuticals can play a key role in that. COVID has been
an influence, too. People want to be healthy so they can be
more resilient to viruses of all types.”
While Desgagnés and his colleagues meet the needs of their
commercial clients, they never lose sight of the fact that
real people benefit from their work when they do their job
right.
“We recognize that responsibility, and we take it seriously.
When nutraceutical companies invest in adhering to
regulations and only make the claims they can scientifically
support, all people benefit. It's humbling,” says Desgagnés.
“We always advise clients to take their time, get it right,
enter the market with integrity, and hold their heads high.
That's how brands succeed.”
SNI, incorporated in 2004,
o ers its clients turnkey
solutions for taking their
products from concept to
consumer.
September 2022|15|www.insightscare.com
18.
19. Stay in touch.
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Magazine in print, & digital on www.insightscare.com
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21. Immersive Benefits of
NUTRITION
Supplements
EnhancingENDURANCE
in
n the new normal, everybody is health-conscious. And why
Inot one should be. These days, the disease risks are increased
tenfold. Whenever you are out of the safety of your home,
you constantly fear that you might catch a cold, cough, flu, or that
virus. It is easy to advise that stay home and stay safe. But how
much you will be sitting on that couch, eating snacks, looking at
that dumb screen and fat yourself up. Some people are used to
that routine, and they have stopped going out and began working
from home.
However, not everyone can stay and work from home. People
have to go out, get things done, and get involved in physical
activities like exercising, hanging out, working in the field, and
participating in various events, including professional or
competitive sports one. Sports events are significantly increasing
in number, competitiveness, endurance testing and performance at
all the levels such as local, county, national, and international.
Need to Stay Fit
Immense physical activities demand tremendous exertion. And
for exertion, you need long-lasting energy which will save you
from fatiguing out. In other words, you need more stamina,
strength, power and a strong immune system for long exercise
and training hours so that you could prepare for a professional
competitive event or rather stay always healthy and fit.
This is where something extra instead of healthy, nutritious food
is required to add to your bodily fitness. This extra is called
dietary or health or nutrition supplements.
September 2022|19|www.insightscare.com
22. If consumed with the advice of your physician, trainer or
doctor, these nutritional supplements can do wonders in
improving your strength, increasing your power, boosting
your energy, strengthening your immune system, and
enhancing your endurance.
Preliminary research is done by us and provided here for
enhancing your knowledge. However, it is further advised
that you must consult your doctors first before going for any
one or combination of dietary nutritional supplements.
Basics Building Blocks
Dietary or health supplements may include several
nutritional elements like proteins, probiotics, calcium, iron,
vitamins, minerals, enzymes, herbs, and different types of
amino acids. You might have read them as ingredient lists
on the labels covering products such as energy bars, energy
or power drinks, tonics, immunity-boosting snacks, corns,
cereals, pills, tablets, and powders.
They crowd the shelves of the supermarket stores. You also
might have seen many people buying them from those
shelves to bridge the nutritional gaps in their own diet or in
the hope of disease prevention and immunity-boosting to
accomplish particular wellness or fitness aims.
Claimed Benefits
Those who create and sell dietary or health supplements
claim that they provide the consumer with the following
kinds of benefits.
ü Filling in the gaps occurred due to nutritional
incompleteness of your regular diet by offering those
nutrients through these supplements
ü Fulfilling whatever deficiencies you may have like iron
deficiency, vitamin, protein deficiency etc., by
providing you with additional nutrients through the
easy intake
ü Aiding your normal, medium as well as heavy exercise
and training routines through precise combos of
nutritional supplements
ü In cases such as you are recovering from an injury or
an illness, then these supplements may act as
complementary immunity boosters to your primary
medical treatment
ü In some cases, if advised by your doctor then acting as
an optional therapeutic supplements
ü Improving your overall immunity, strengthening your
stamina, and enhancing your endurance
Benefits in Detail
The variety of these dietary supplement products is mind-
boggling. As you could get your basic protein bars, vitamin
tablets, and calcium pills, the market is flooded with several
types of brands that sometimes it get fizzy. Let us first
divide them and then understand each in detail.
Overall Immunity Boosters: They are the series of your
probiotics, enzymes, protein-rich, multivitamins added to
multimineral formulas, Rather than addressing specific
health issues, these daily doses aid you in maintaining day-
to-day physical and mental activities, dietary-sleeping
patterns, and exercise-training-fitness routines.
You know that each day is different. Some days you have to
do more physical exertion and face more mental stress. In
such times, these supplements help you maintain your
stamina, strength, and energy levels.
Injury, Illness Preventors: You might have heard the old
adage ‘Prevention is better than cure. So there are some
supplements which will help you in preventing an illness
from happening or saving or recovering from an injury as
well.
Many athletes use multivitamin plus multimineral plus
multiprotein dietary supplements to enhance their
endurance during training and minimize the chances of
occurrence of injury due to a lack of both physical and
mental fitness. Also, some pregnant women consume folic
acid or folate supplements to fill their own deficiencies
which in effect lowers the dangers for specific foetus
developmental intricacies.
Particular Health Problem Solvers: Certain people have a
particular kind of health objective or goal. For example,
athletes need strong body muscle and bone mass. Thus, they
might be consuming calcium along with vitamin D to
address this specific target. Similarly, those needing
frequent energy boosts might consume vitamin B, so their
metabolism will increase giving them additional power.
Last Words
Whichever nutritional supplement plan you may choose, be
careful in your further research, and accept suggestions
from general people, even if you might be knowing them
for long. The best way to go for it is to consult an expert.
- Anish Miller
September 2022|20|www.insightscare.com
23.
24. Brent Laffey
Advocator of a Healthy Lifestyle
In this modern era where one is leading a busy life,
eating healthy daily can be a struggle for many. The
overall health improvement can occur only when there
is a balance of food and nutrition. That being said, there is
an awareness of the importance of supplements alongside
nutritious food, furthering the demand for supplements.
But today's consumers are more concerned about the
quality, origin, and transformation of the product they
purchase. Catering to this emerging need of the
nutraceutical market Brent Laffey promotes and offers the
Food meets Nutrition notion. Furthering this belief, the
President of Armada Nutrition works closely with
customers and provides them with the latest industry trends
and market expertise. He is committed to offering the finest
quality solutions and pledges to deliver total product
traceability on raw materials and finished goods.
Armada Nutrition is a contract manufacturer of high-quality
nutritional powders that provides customers with innovative
formulations and turnkey products. The vertical integration
with ingredients and flavors makes it unique to the industry.
Under the leadership of Brent, Armada Nutrition is
dedicated to providing innovative formulations and turnkey
products that taste good. Brent asserts, “We strive to build
long-lasting relationships with our customers by providing
the highest level of service to help them achieve their goals
faster.”
In a quest to find the Top 5 Influential Nutraceutical
Leaders to Follow in 2022, we at Insights Care crossed
paths with Brent. Let us delve into his story to learn more
about how the company is scaling heights under his guiding
light.
Astonishing Beginning
Brent was always interested in personal nutrition, which is
tied to performance and overall health. With a family
history in the food ingredient business, he ended up at
Prinova and, in the first few years, got the opportunity to
build out the company's nutrition business, which tied his
interest in nutrition and his history to date in the food
ingredient business.
An Overview of Armada Nutrition
Backed by over 35 years of experience servicing the health
and nutrition industry, Armada Nutrition was founded in
2015 as a full-service contract manufacturer specializing in
powder applications. The company offers an array of
manufacturing and packaging services supported by in-
house industry experts that can take a product idea from
concept to completion.
For Brent, Armada has been an incredible 6-year journey.
He asserts, “Starting with 5,000 SQ ft to taking over
338,000 SQ ft in TN in 2016 to now starting a new facility
in Utah that is 438,000 sq. ft has been a crazy ride but all
backed by some of the greatest employees you can ask for,
also been very lucky to have relationships with some of the
best brands out there.”
Values that Matter
The values Brent believes and adheres to are the same that
Armada Nutrition promotes. According to Brent,
“Customer Focus, Integrity, Creating a safe, positive
engaging environment, Charitable involvement,
Accountability, Long term relationships, Commitment to
Quality are the core of their operations.”
September 2022|22|www.insightscare.com
Top 5 Influential Nutraceutical Leaders to Follow in 2022
25. Under the leadership
of Brent and supported
by Prinova/Nagase,
Armada has gone from
1 site with 22 employees
to two sites and over
700 employees.
Brent La ey
President
Armada Nutrition
September 2022|23|www.insightscare.com
26. Offering a Wide Range of Products
Under the leadership of Brent, the company offers different
types of products ranging from whey, vegan products of all
sorts, collagen, and beef protein. Apart from that, the
company also facilitates cause-specific products like Amino
acids-based products for recovery, Performance-based
products like pre-workouts, Beauty products, focus
products, and general wellness, offering most of them in
their natural forms.
Manufacturing Great Taste Products
By leveraging access to in-house flavor manufacturing
capabilities with years of experience, the company has
helped customers develop and deliver great-tasting,
innovative products.
Although the worldwide demand for healthier alternatives,
clean labels, and natural ingredients continues to grow, the
taste is still the primary concern. Achieving great taste with
all-natural non-caloric sweeteners can be challenging for
some.
However, merging its expertise in flavoring proteins with its
knowledge of natural sweetening systems such as stevia or
monk fruit gives its customers the power to develop
healthier products while meeting consumer demand for
taste.
September 2022|24|www.insightscare.com
27. Manufacturing flavors in-house also delivers greater
creativity for customized flavors directed at a specific target
while decreasing lead times and accelerating the time to
market. In addition, its custom flavors are always available
for purchase as raw materials, should the customer need
them.
Access to Trusted Raw Material
When talking about access to raw materials, Brent states,
“Direct management of our global supply chain also allows
us to stay on top of volatile raw material markets so that we
can keep our customers informed in real-time and give them
the best, most accurate market insights available.”
Unlike other contract manufacturers who purchase from
third parties, the company directly audits suppliers abroad.
Its procurement team has visited over 80 manufacturing
facilities in China to ensure compliance with their strict
standards and guarantee the finest quality of the ingredients
sourced.
Backed by a robust regulatory system, Brent states,
“Armada Nutrition monitors all sourced raw materials for
increased quality and transparency, guaranteeing
regulatory compliance of the end-products as well as
cost-efficiency.”
A Noteworthy Advice
When advising the budding entrepreneurs or enthusiasts
aspiring to venture into the nutraceutical niche, Brent states,
“Build a solid plan, believe in your plan, work like you
never get a second chance, and be willing to listen to key
advisors and don’t be afraid to evolve your plan as you go,
but never discount yourself or company. Always believe
even on the hardest days.”
An Uphill Journey
Brent, when stating about the plan of Armada Nutrition,
says, “We plan on scaling this summer by opening our
second facility in Utah and now have over 770,000 SQ ft
dedicated to the nutrition industry. We want to be seen as
the most innovative, highest quality, and the company you
go to scale your brand.”
September 2022|25|www.insightscare.com
30. Managing
Diabetes w h
a Low GI Diet
The Low GI Diet- A Diabetes Ruse
WRITTEN BY: MUSKAN BARMARE
High sugar levels? Diabetes? Anguished with your
medications and Insulin Injections. Have already
made an effort to follow The Mediterranean Diet,
DASH, Volumetric, the biggest loser, and god knows what
else, yet couldn’t revamp your sugar readings? Here’s
something you’d find compelling and agreeable.
As a diabetic, what is the main component to focus on? We
all know the answer to that one. Carbohydrates. The prime
nutrient of a diabetic patient, but carbohydrate alone isn’t
the chief, it’s also the type of carbohydrate, and the quantity
that you eat is important. That is where low glycemic index
foods come into the picture. Studies have shown that a low
GI diet may result in weight loss, reduces blood glucose,
and reduces the risk of cardiovascular diseases and Type 2
Diabetes mellitus. This article will provide you with
detailed guidance to a low GI diet.
Glycemic Index measures the carbohydrate quality, i.e.,
how much a carbohydrate will affect the blood sugar; it is
like a ranking process of foods from 0 to 100 that tells us
whether a carbohydrate food will raise the blood
sugar(glucose) levels dramatically, moderately or just a
little, i.e., at a steady and gradual rate.
The lower the Glycemic index, the better the diabetic
parameters for an individual. The GI rating from 56-69 is
considered as intermediate or medium, and GI rating 70 or
more is examined as high. Carbohydrates with a low GI,
i.e., 55 or less, are more considered as it is slowly and well
utilized by the body, which causes a lower and slower rise
in blood glucose.
So, how does a low glycemic index diet help with diabetes?
This diet focuses on carbs, with the goal of eating foods that
produce a steady and slow rise in blood sugar rather than an
immediate spike in the blood sugar created by eating foods
that are rapidly digested.
September 2022|28|www.insightscare.com
31. Muskan Barmare is a qualified Clinical
Nutritionist and Sports Dietitian and
Medical health content creator with the
idea of encouraging people to live a
better life through creating habits with
fitness and nutrition. She believes that a
healthy you start from a healthy you
itself. Creating a new mindset and goal
and keeping it intact is what she is here.
She focuses on creating a positive body
image for her clients through health &
wellness and helps them achieve their
fitness goals. Her interest lies in clinical
and sports nutrition with a keenness
toward mental health. Rendering her
million di erent interests in life, she
tries to bring out her creativity in
content creation in not only nutrition
but all medical health areas and is a
part of many di erent projects and
organizations.
She has completed her graduation in
Food, Nutrition, and Dietetics from SVT
College of Home Science, SNDT
Women’s University, Mumbai. She has
served as a nutrition expert at many
clinics and hospitals. Currently, she
has her own private venture under
the title “HABITS with Muskan
Barmare” and excels in the
particular field.
Her mission statement
states,
“ Being a Better you with
building better habits.”
About the Author
32. Hence, this helps to keep your blood glucose levels intact
and balanced well. The GI of a food can be affected by a
number of factors like the type of sugar it contains, the level
of ripeness as well the method through which it has been
cooked.
With eating a low GI diet, you need to also keep your
carbohydrate counting in mind. As carbohydrates have the
greatest effect on the blood glucose compared to other
macronutrients, protein and fats, keeping track of carbs
consumed in meals and snacks can help in diabetes care.
Being precise as possible on the carb quality and eating the
same amount of carbohydrates every day aids in managing
diabetes. Hence, consuming a low GI diet and appropriate
carb counting can bring a tighter reign over your glucose
readings.
Along with the GI, Glycemic Load goes hand in hand. The
glycemic load of a food tells us how much carb content is
there in that particular food. The lower the GI and the GL of
the food, the better for utilization and slow the rate of rising
in blood sugar, more preferable for a person with diabetes.
What should you have in a low GI diet? Examples of low
GI foods consist of carbohydrates such as peanuts, bean
sprouts, low-fat curd or Greek yogurt, apples, carrots,
multigrain bread, brown rice, quinoa, bajra flour, ragi flour,
oranges, banana, all green leafy vegetables, bell peppers,
tomatoes, sweet potato, and oatmeal. The more fiber in your
food, the better. You’d need to avoid foods high in GI such
as refined flour products such as white bread, cakes, etc.,
starchy vegetables like potatoes, and fruits like watermelon.
Although this diet is quite helpful and has various benefits,
there are some limitations to it. Firstly, it doesn’t provide a
complete nutritional depiction. It’s also important to
consider the other nutrients also, like protein, fats, and fiber,
nevertheless of their GI value. Secondly, the GI doesn’t take
into account the number of carbs you eat; hence it becomes
difficult to measure the GI of the meal. For example,
Watermelon is high in GI, but low in GL yet can’t be
considered in the diet as GI alone may not always be the
best predictor of blood glucose levels. It’s also important to
appraise the carb content and GL of the food.
At the end of the day, a diet for people with diabetes is
more of a lifestyle change, or we can say a habit-induced
change, and it’s just important to eat a healthy, balanced
diet and maintain a healthy weight, which is not based on
processed foods and hinges more on the whole,
unprocessed and natural foods where you meet your daily
intake requirement and enjoy while you eat. If we really
want to be dramatic, we say we make a lot of difficult but
important decisions almost 20 times a day or more- and it’s
true. But seriously, this ain’t that bad; we just need to have
a decent mindset of living wholesome lives and most
importantly, to just be healthy and happy and create the
right habit for ourselves.
There are many potential benefits for those with Type 1DM.
Studies have shown that T1DM patients have shown huge
benefits of consuming low GI foods on better management
and prevention of disease progression to different stages. It
manifests in improved blood glucose, and less prone to
experience hypoglycaemic episodes as well as reduces the
risk of developing T2DM. It is taken into consideration for
people with both T1 & T2 DM to use GI as a way to help
healthfully manage their condition.
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33.
34. etter food is the product of enough money, plus a good cook. There is food that is
Brich in nutrients, very nourishing, that provide both vital nutrition and medicinal
health benefits for babies and adults, called; Nutraceuticals. They serve as the
primary source of all the essential healthy substances that are needed in a healthy diet for
human consumption, as well as for animals. Very rich in energy and nutrient supplements
required for the body to maintain optimal health. It promotes the act of increasing the size,
shape, function, and strength of human immune systems and enhance the ability to fight
againstdiseases.
Nutraceuticals have been nicknamed as medical foods, functional food, designer foods,
phytochemicals, and nutritional supplements widely studied in human health. They come
in two main categories, (1) as a whole food, and also (2) as a part of food, either way, it’s
work is to provide medical or health benefits, which include the prevention and treatment of
disease. The health benefits include the overall improvement of the well-being and health of
individuals, as well as an increase in the ability to cope with stress. In plants, Nutraceuticals
help to enhance plant biosynthesis for its secondary metabolites with health-promoting
activities,suchas polyphenols,carotenoids,flavonoids.
Digitizing the Knowledge About Nutraceuticals: helps to make the right Nutrient-Rich
Foodeasilyavailable.
To make nutraceuticals easily and efficiently available to the people who really need them,
the concept of digitization, e-commerce, mobile grocery shopping such as Food Moby in a
cost-effective way, are all part of digital transformation that was mainly driven to
actualization by the emergence of COVID-19, has made it very necessary to implement all
necessary strategies for digitizing Nutraceutical: Making Nutrient-Rich Food Easily
Available.
Digitizing Nutraceutical
Making
NUTRIENT-RICH
Food Easily
Available
September 2022|32|www.insightscare.com
35. Digitization of nutraceuticals has led to the rapid increase in
popularity of nutraceutical products, dietary supplements,
and functional foods, and the inevitable applications to
improvehealthandmanagediseaseseffectively.
Many people know about nutraceuticals and have access
to them, but a few really understand the value of what
they are eating, due to limited access to research journals,
and poor health education in both developed countries and
developing countries. Availing the right knowledge to
people in their communities and online platforms has
prompted the bright minds at InsightsCare.com, the Best
Health Care magazine to develop a credible platform to
serve as the best source of rich knowledge about
nutraceuticals and its related topics. This magazine is
published monthly in both online and offline print versions
and distributed globally, serving as the most easily available
health journal for the leaders and masses.
While consuming nutraceuticals, it is very important to
know how and what is the best combinations of
nutraceuticals (nutrients) to take, which will help to
enhance spatial memory and cognitive performance of the
individual, such as dietary intake of multivitamins,
polyphenols, omega fatty acids, zinc, and probiotics. The
right proportional intake has already shown benefits in
improving learning, spatial memory, and cognitive function.
So, having the right knowledge of the combination of
antioxidants or probiotics is critical to saving human health,
because regular ingestion of all types of nutraceuticals may
not be necessarily healthy practice. The digitization of this
knowledge is very important, and should be done in the
right manner.
Interesting Nutraceutical Foods and Concepts To Know:
• Aloe Vera is one the century’s oldest nutraceutical,
and is presently widely exploited for the same purpose.
It comes in the form of health drinks, and drug
formulations (tablets/capsules/gels) while as skin
product such as creams.
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36. Peoplehaveasked, ifdrinkingAloeverais good foryou?
Antioxidants play crucial roles in helping to regulate free
radicals in our body such as vitamins A, C, and E and the
mineral selenium. So, Aloe vera juice being a rich source of
antioxidants, is definitely good for human consumption, as
juice. They also help the body to lower oxidative stress and
minimising the risk of chronic conditions such as heart
disease, diabetes, and even cancer.
• Natural Honey has been used as a nutraceutical
agent, which gives nutritional benefits and promises a
great return of positive therapeutic effects. While
Natural honey serves as medicine for all generations,
traditions, and civilizations, both ancient and modern,
it is also one of the world’s most enjoyed food.
• Green tea is rich source of anti-microbial, anti-
Carcinogenic, Immuno-stimulatory, & anti-
inflammatory activities; this validates the claim that
Green tea is a Bonafide product of nutraceutical food
families. Green tea has EGCG, and it serves as a
protective agent against metabolic abnormalities and
content found in other forms of tea.
Nutraceuticals have some shortcomings, and as an herbal
product, it suffers from many limitations and various
drawbacks such as poor solubility, ineffective targeting, low
permeability, and fast metabolism amongst other
constraints. Overdosage of nutraceuticals can result in
bleeding associated with antiplatelet action, diarrhea,
weakness, gonadal dysfunction, and red vision.
Nutraceutical also called BioCeuticals is a pharmaceutical
alternative which provides to a great extent, physiological
benefits, is not much regulated in the USA because they in
the family of food additives and dietary supplements by the
FDA, under the Federal Food, Drug, and Cosmetic Act.
According to the research report on Nutraceuticals by BCC
Research: The future of Nutraceuticals market has been
predicted to globally reach $336.1 billion by 2023 from
$230.9 billion in 2018 at a compound annual growth rate
(CAGR) of 7.8%. So, the nutraceutical market is a good
investment path to take.
Digital Nutraceutical Marketing Strategy: Serving
Unique Product Per-Client, Increases Sales, Loyalty and
Customer Retention
The nutraceutical industry has been based on a
‘product-centric’ strategy, focusing more on new product
launching, and sales based on characteristics/product
description and benefits for the consumers. This strategy
circles around the R & D and Purchasing departments, who
defines the products to be launched based on scientific
evidence and people’s general beliefs. As far as this strategy
is beneficial, it has limitations due to the lack of focus on
the actual user experience while consuming the product.
To relieve the burden of limited exposure and increase the
overall sales of nutraceuticals, while achieving a great
customer experience, the establishment of an Individual-
Customer-Focused strategy, and feedback process are
inevitable, which will ensure a pleasant customer
experience, high retention, and a unique, easy and simple
encounter of product consumption.
Parameters for an Effective Individual-Customer-
Focused Marketing Development Strategy
• Feedback on product pre-launching trials, consumption
experience and referrals by offering consumers what
they really want in a customized package.
• User based Technology advancement, easy
connectivity and efficiency in delivery. No bugs, No
lost client.
• Smart technology integration, artificial intelligence and
rich data collection, security and appropriate customer
data usage.
• Implementation of Advanced CRM and Big Data
technologies, having the right system to reach client in
a customized approach.
• Integrate new health technologies for current-updated
accurate and equitable management of Health data and
its repositories, such as mHealth platforms – like
Google’s eHealth Fit and Apple’s Health, EPIC, and
GE Centricity EHR. This assures holistic data
management for individuals, families and firms.
• Improved knowledge about Nutraceutical existing
market, new markets and developing competitive
markets, in order to serve the customers better. This
can also be achieved by training internal employees on
a better Market research Know-how.
To serve new eras of nutraceutical market growth, one must
embrace new strategies, and technologies and implement
them efficiently. Escaping the comfort zone of inadequacy
and engage the right set of professionals at the work field.
Chidiebere Moses Ogbodo
CRM Manager at InsightsCare.com
September 2022|34|www.insightscare.com
39. William
Tang Transforming Nutraceuticals
with Resilient Leadership
S
tepping inside the shoes of an entrepreneur is
breathtaking. Understanding the efforts put in can
take a deep toll and inspire millions.
Scouting the globe, digging up the roadblocks, ushering in a
solution, and disrupting the market may look like twirling
the industry in and out and is exactly the stature of a
resilient and standout leader.
One such disruptor in the nutraceutical niche in the
Australian pharmaceutical market is William Tang.
As the Managing director of Ferngrove Pharmaceuticals
Australia Pty. Ltd.—William has made it to the top of the
leaderboard and transformed the nutraceutical market with
agile development and an inclusive approach.
Established in 1996 and a member of FPA Group, William's
company has attained a wide array of success in the global
manufacturing market and is the leading player in the
manufacturing of Australian brands. As a manufacturer.
FPA is known for its more than 500 formulae, the company
has been in the global spotlight since its TGA license in
2008.
We, at Insights Care, crossed path with William to know
more about his leadership skills and the transformation that
he has brought to the global nutraceutical market.
Below are the interview highlights.
William, briefly us about yourself and tell us your
source of inspiration for venturing into the
pharmaceutical and nutraceutical niche?
I was originally born in Liao Ning Province and moved to
Australia in 1989. I had jumped around from multiple jobs
in many different and contrasting industries, but never felt
like I was being challenged enough, so I decided to give the
One emerging trend we see
at the moment is the
increase in demand for
health care gummies, which
we are about to fulfill.
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Top 5 Influential Nutraceutical Leaders to Follow in 2022
40. Pharmaceutical industry a shot. One thing I will say is that
the Pharmaceutical and Nutraceutical industry is
exceptionally challenging and always pushes you to learn
and retain more information than you ever thought you
could.
Kindly briefly tell us about Ferngrove Pharmaceuticals
Australia Pty. Ltd.
When I first got into this industry in 1990, I initially owned
a raw material supply business that unfortunately liquidated
in 2003 due to an economic decline. After my company was
liquidated, I had to make a tough choice, give a different
sector a try, or stay in the industry where I could see myself
building something significant. From there, I bought the
Chester Hill factory and opened Ferngrove
Pharmaceuticals. Finally, getting our TGA License in 2008
meant we could manufacture more products than we could
count.
William, please elaborate upon your journey as the
Managing Director at FPA Group.
I won't lie to you, being Managing Director at FPA Group,
it's challenging. There are always new ideas to develop,
new plans to be made for the future, and always problems,
no matter how hard you try. Just because it's challenging,
doesn't mean I regret it. I have an amazing staff who make
it that much easier for me to focus on the future.
Tell us about the core values on which FPA Group is
built and what is the mission of the organization.
FPA Group was built on the foundation that everybody
deserves quality products at an affordable price. My staff
works hard to ensure that the customers are happy.
FPA Group was built
on the foundation that
everybody deserves
quality products at an
affordable price.
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41. We are making their product ideas and dreams a reality
after all, so their happiness and satisfaction should always
come first. FPA Group works hard to give our customers the
shortest lead times.
Tell us about the products and unique benefits provided
by FPA Groups under your leadership.
FPA Group spent years bringing to the Australian Market an
all-vegan Soft Gel Capsule, which is halal certified,
meaning we have a dosage form no matter religion, health
conditions, or lifestyle.
Can you elaborate on the emerging trends of the new
generation, and how do you plan to fulfill the ever-
evolving needs of the Nutraceutical sector by integrating
these emerging trends?
One emerging trend we see at the moment is the increase in
demand for health care gummies, which we are about to
fulfill. This year, we purchased our first gummy
manufacturing machine, with hopes of having the first
successful trial run completed in early 2023. To fulfill the
ever-changing needs of the younger generations, we are
keeping a close eye on what's trending, but also keeping
track of what customers need from us.
What are the biggest challenges you have faced and the
most important lessons you have learned in your
professional journey so far?
One of the biggest challenges that have affected us -like
many other companies- is the economy. During the
financial crisis of 2008, I nearly lost my business. I could
see the end of Ferngrove Pharmaceuticals, this company
that I had worked so hard to build up, was about to come
crashing down. But you cannot have the dark, without a
little light. With patience, that's what we found, a light that
would carry us to where we are now. From this economic
struggle (and recently COVID-19), I have learnt that to
succeed in this industry, you need to be innovative,
constantly changing to suit the needs of the customers, and
always think of new solutions to the problems nobody else
can dream of solving.
What advice would you like to give to the budding
entrepreneurs and enthusiasts aspiring to venture into
the nutraceutical niche?
The future is still bright, just because it seems like you're on
a downward spiral, doesn't mean it's forever.
Life is all about the balance between good and bad, they
cannot exist without each other. One thing that is important
in this industry is trust, you need to trust in the people you
employ, I cannot stress it enough, trust is important to
success. Another word of advice would be perseverance,
during COVID-19, while some of our customers boomed
with an increase in immunity supplements, others struggled
to make ends meet, yet they kept going because we all
knew that this would come to an end eventually. As
humans, we have evolved to survive, and that is something
you need to keep doing to succeed in this industry. Your
business needs to evolve with the times, and adapt to the
market's needs.
How do you envision scaling your organization's
services and operations in 2022 and beyond?
To expand my repertoire of services, I am currently looking
at a new water-based liquid machine to add to our oil based
liquid capabilities. This new water-based liquid capability
means we will be able to manufacture naturally nutritional
drinks with no added preservatives, to maximize the
function and application of the active ingredients.
Where do you see yourself in the future, and how do you
envision eventually scaling your successful journey in
the pharmaceutical and nutraceutical sector?
In the future, I see myself exactly where I am now. Happy,
healthy, and Managing Director of the FPA Group. Just
because I want these things, doesn't mean I don't have big
plans. I obviously want to buy more facilities to expand our
capabilities and daily output, but in 10 years, I am hoping to
open a logistics center and to build a plant for
manufacturing probiotics. I would love to be able to
complete the manufacturing chain, from Raw Material
Manufacturing, to Distribution. Every idea I have enacted
and planned for, are all to support and bolster our loyal and
faithful customers, who, without them, Ferngrove
Pharmaceuticals would not be here today.
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