Search Engine Optimization continues to play a crucial role in lead generation and in 2013, updates to algorithms made it clear that marketers would have to make some serious adjustments to stay on top. These changes put even more emphasis on creating valuable content that is specifically for the users, and it’s your responsibility to take technical steps that communicate that value to the search engines.
18. So, How Does Your Site
Earn Google Cash?!
relevance!
value to searcher!
experience!
Is this what I was looking for?!
Is this useful or entertaining?!
Was the site easy to use?!
20. user! device! location! phrasing!
Logged in or not! Computer, Phone, Slate! They know where you are! Hummingbird!
RELEVANCY CHANGES WITH
MANY FACTORS!
22. What Keyword Is Right?!
most valuable keywords
are determined from…!
keywords !
specifically for
quality traffic!
keywords specific!
to your product !
or service!
keywords used !
from related!
searches!
keywords that !
have high clicks !
and low costs!
all possible!
related!
keywords!
33. Great SEO Happens
In The Middle!
Targeting a keyword phrase
that will capture valuable
visits!
So unique and enjoyable at
least 1/10 people who see it will
try to share it!
Relevant to your!
audience, location!
and business!
34. GOOD CONTENT
VS. BAD CONTENT!
VS.!
BLOCKED SITE
EMPTY SOCIAL MEDIA
VISITOR LET DOWN
HIGHER AD COST!
INBOUND LINKS!
SOCIAL SHARES!
VISTIOR TRUST!
CONVERSION!
36. Hummingbird Is Here!
It’s about meaning, not just keywords!
A natural evolution in search!
Have original, high-quality content!
Have high-quality, relevant site links!
40. Key Takeaways For 2014!
Integrate other!
marketing!
Channels!
Create value &!
relevancy!
Get on social media!
Build a great site!
Optimize for!
mobile!