Search Optimization is a primary lead generation opportunity and requires a holistic approach to marketing. From valuable content, social media, e-mail marketing and paid advertising - it all plays into success.
2. THINK SMART.
ACT BOLD.
CREATE
STRATEGIES
AUDITS
CONSUMER RESEARCH
PERSONA DEVELOPMENT
POSITIONING
CHANNEL PLANNING
STRATEGIC PLANS
SALES PROCESS MAPPING
MESSAGE DEVELOPMENT
REACH
PROSPECTS
SEARCH OPTIMIZATION
PPC / ADVERTISING
CONTENT MARKETING
SOCIAL MEDIA
E-MAIL MARKETING
MARKETING AUTOMATION
DIRECT MAIL
PUBLIC RELATIONS
CONVERT
LEADS
WEB DESIGN
MOBILE APPS
INTERACTIVE EXPERIENCES
WEB APPS / TOOLS
VIDEO
MOTION GRAPHICS
MICROSITES
A/B TESTING
CLOSE
SALES
E-COMMERCE
PRODUCT CONFIGURATORS
ONLINE ESTIMATORS
PRESENTATIONS
SALES COLLATERAL
AUGMENTED REALITY
ONLINE PROPOSALS
CRM
18. So, How Does Your Site
Earn Google Cash?
relevance
value to searcher
experience
Is this what I was looking for?
Is this useful or entertaining?
Was the site easy to use?
22. What Keyword Is Right?
most valuable keywords
are determined from…
keywords !
specifically for
quality traffic
keywords specific!
to your product !
or service
keywords used !
from related!
searches
keywords that !
have high clicks !
and low costs
all possible!
related!
keywords
33. Great SEO Happens
In The Middle
Targeting a keyword phrase
that will capture valuable
visits
So unique and enjoyable at
least 1/10 people who see it will
try to share it
Relevant to your!
audience, location!
and business
34. GOOD CONTENT
VS. BAD CONTENT
VS.
BLOCKED SITE
EMPTY SOCIAL MEDIA
VISITOR LET DOWN
HIGHER AD COST
INBOUND LINKS
SOCIAL SHARES
VISTIOR TRUST
CONVERSION
36. Google Updates Constantly
The Quality Update
May 3rd, 2015
Mobile Update AKA "Mobilegeddon”
April 22nd, 2015
Unknown Update
February 4, 2015
Google is constantly updating their algorithm. Some
times major updates and recently moving to smaller
faster updates.
39. Key Takeaways For 2014
Integrate other
marketing
Channels
Create value &
relevancy
Get on social media
Build a great site
Optimize for
mobile
40. Starting in October
MARKETING BOOTCAMPS
Monthly six hour boot camps
going in-depth to educate.
OCTOBER
Strategic Planning
$ 800
NOVEMBER
Content Marketing
$ 800
Get an Annual Pass for $ 8,000