Transact: eCommerce strategies & tactics to drive sales
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eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
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Transact: eCommerce strategies & tactics to drive sales
- 1. By 2021, 18% of all retail sales will be online and over 65% of that will be on mobile phones. http://transaction.agency Transact: eCommerce Strategies & Tactics to Drive Sales
- 2. In 2019, US food and beverage ecommerce sales will grow to $19.89 billion. By 2021, food & beverage ecommerce will reach $38.16 billion. https://transaction.agencyTransact E-Commerce Strategies
- 3. The US is actually lagging behind in online food purchases. China sold over $51 billion in 2018 and is set to quadruple that by 2023. https://transaction.agencyTransact E-Commerce Strategies
- 4. Millennials are spearheading online grocery shopping. 55% of 25 to 34-year-olds considered themselves very likely to purchase groceries online. 45% of respondents ages 35 to 44, and 35% of those 45 to 54 said the same. https://transaction.agencyTransact E-Commerce Strategies
- 5. What is driving online buying? https://transaction.agencyTransact E-Commerce Strategies CONVENIENCE ACCESS TO UNIQUE OR VARIETY ITEMS PRICEINFORMATION
- 6. We are in a time where any grower or maker can reach audiences directly - anywhere in the world at any time. https://transaction.agencyTransact E-Commerce Strategies Easier Maker Execution Growing Consumer Demand
- 7. Your strategy and approach to selling will significantly impact your success. http://transaction.agency Channels & Models
- 8. https://transaction.agencyTransact E-Commerce Strategies Opportunity Size of the market. Demand Level of desire. Competition Number of alternatives. Model Strategy & approach to selling. Uniqueness Difference from alternatives. Marketing Strategy and approach to finding the audience.
- 9. https://transaction.agencyTransact E-Commerce Strategies Large Teddy Bears Teddy Bears Stuffed Animals Teddy Bear Pillows Smaller audiences, less competition, greater differentiation. Larger audiences, high competition, less differentiation. Stuffed Characters Kids Toys
- 10. Distributed Selling Thousands of platforms now exist to list products for sale. - Instant Audiences - Focused Audiences - Turnkey Platforms https://transaction.agencyTransact E-Commerce Strategies YOUR PRODUCT + BRAND AMAZON EBAY ALIBABA
- 11. https://transaction.agencyTransact E-Commerce Strategies Direct Selling Build your own platform. - Build An Audience - Control Everything
- 12. https://transaction.agencyTransact E-Commerce Strategies Subscriptions Expand direct selling into recurring sales. - Constant Revenue More than half of online shoppers (54%) say they subscribe to a subscription box service.
- 13. https://transaction.agencyTransact E-Commerce Strategies Partnerships Find complementary products to bundle with. - Shared Audiences - Increased Value - Expanded Marketing
- 14. https://transaction.agencyTransact E-Commerce Strategies White Labeled Allow others to use your products under their brand. - Focus on the product and production. Private label sales have grown 15 billion in the last 4 years.
- 15. Reach, engage, convert, and retain customers. http://transaction.agency Buildin , Marketin & Sellin
- 16. Taking an agile approach - leverage turn-key technology first. Take smaller, simpler steps and learn fast to iterate for constant evolution. https://transaction.agencyTransact E-Commerce Strategies BUILD LEARN BUILD LEARN BUILD LEARN BUILD LEARN BUILD LEARN BUILD BUILD LEARN
- 17. Build an audience first. The audience-first approach has minted a lot of billion dollar companies that found their customers first. https://transaction.agencyTransact E-Commerce Strategies
- 18. Direct Selling Platforms https://transaction.agencyTransact E-Commerce Strategies Turnkey Platforms Mid-tier Platforms Enterprise Platforms And literally thousands more.
- 19. Marketing can be more important than the platform. A great product and an easy to buy experience do not alone drive sales. https://transaction.agencyTransact E-Commerce Strategies
- 20. Every step in the process is a chance to either win or lose a customer. https://transaction.agencyTransact E-Commerce Strategies
- 22. https://transaction.agencyTransact E-Commerce Strategies The future is about stories and reaching consumers multiple times.
- 23. https://transaction.agencyTransact E-Commerce Strategies The real power is the ability to test.
- 24. https://transaction.agencyTransact E-Commerce Strategies With remarketing we can bring likely buyers back and stay in front of them.
- 25. https://transaction.agencyTransact E-Commerce Strategies INDIVIDUALIZATION ALLOWS YOU TO BE SPECIFIC TO A SINGLE PERSON
- 26. Reviews have become the #1 reason people shop online. https://transaction.agencyTransact E-Commerce Strategies
- 27. Influencers This kid made 22 million dollars in 2018 as a YouTube influencer. Why? Because they have huge audiences. https://transaction.agencyTransact E-Commerce Strategies
- 28. https://transaction.agencyTransact E-Commerce Strategies Gifting A growing trend is buying product for others. - Gift Cards - Gift Purchases
- 29. https://transaction.agencyTransact E-Commerce Strategies Building Unique Experiences Interactive build your own to special services. - Tools - Apps - APIs - Games
- 30. Only a few examples of what others are doing. http://transaction.agency Interestin Case Studies
- 36. THINK SMART. ACT BOLD. A GROWTH CONSULTANCY Market Research Customer, competitor & market insight. Growth Consulting Culture, brand, sales & marketing strategies. Digital Enablement Web design, eCommerce & interactive. Demand Generation SEO, advertising, social, eMail & automation. Conversion Optimization Measure, test & improve results.